Long, messy URLs can clutter social media posts and make tracking performance a nightmare. With attention spans shrinking and platforms prioritizing clean aesthetics, every character counts. But manually shortening links, adding UTMs, and monitoring analytics across tools? That’s time you could spend crafting killer content.
Publer’s integration with Dub, the modern URL shortener, solves this pain point. Now, shorten and brand links directly within Publer — no more juggling tabs or losing data.
Let’s explore how this integration simplifies your workflow and amplifies your social media ROI.
Exclusive Offer From Dub
20% Off For 3 Months
Available to all Publer users!
The Challenge of Managing Long, Unwieldy URLs
In an era of data-driven marketing, every click matters. However, long URLs eat up precious character limits on platforms like X (Twitter) or LinkedIn, while unbranded links (e.g., bit.ly / xyz) erode trust. Worse, you’re left guessing which campaigns drive traffic or conversions without proper tracking.
Manually shortening and tagging links is tedious, error-prone, and inefficient—especially when managing multiple campaigns.
Introducing Dub: Your Link Shortening & Analytics Powerhouse
Dub isn’t just a URL shortener. It’s a toolkit for creating branded, trackable links that align with your marketing goals. With features like custom domains, UTM parameters, and real-time analytics, Dub turns every link into a performance monitor.
Key Features of Dub
- Custom Domains: Brand your links (e.g., publer.link) to boost credibility.
- UTM Builder: Automatically tag links to track traffic sources, campaigns, and more.
- Dynamic Redirects: Update destination URLs without changing the shortened link—perfect for evergreen content.
- Team Collaboration: Share dashboards and manage permissions for seamless cross-departmental workflows.
Benefits of Using Dub with Publer
By integrating Dub into Publer, you unlock a streamlined process for creating, scheduling, and shortening links—all in one place.
- Automatic Shortening: Paste long URLs into Publer, including captions, and Dub will automatically shorten them in the background.
- Bulk Link Management: Shorten dozens of URLs simultaneously when scheduling bulk posts.
- Automatic Tagging: Pre-select the tags to be applied to your shortened links.
- Brand Consistency: Maintain a professional image with custom short domains across all platforms.
- Time Savings: Eliminate manual workflows—focus on strategy, not administrative tasks.
How the Publer x Dub Integration Works
Setting up the Dub integration on Publer is a straightforward process. Follow these steps to connect Dub to your Publer account and start optimizing your link management:
Step 1: Log in to Publer
Start by logging into your Publer account. If you don’t have one, sign up for free and connect your social media accounts.
Step 2: Go to Social Account’s URL Settings
Navigate to Accounts, click on the Social Account for which you wish to shorten links, and select URL settings.
Step 3: Authenticate Dub
Click “Select Shortener,” choose Dub, and authenticate the connection by logging into your Dub account and accepting the required permissions.
Keep in mind that your Dub account is separate from your Publer account.
Exclusive Offer From Dub
20% Off For 3 Months
Available to all Publer users!
Step 4: Review Shortening Settings
Once you’ve connected your Dub account with Publer, go over the shortening settings:
- Shorten all links or only link posts
- Select the (custom) domain you wish to use for the shortened links
- Pick the tags (if any) you want to apply to the shortened links
Step 5: Start Scheduling Posts
Links from newly created posts will be automatically shortened using your Dub account and the shortening settings selected.
Step 6: Analyze Performance
Use Publer analytics to track the reach of your social media posts, and use Dub analytics to track the clicks.
For a more detailed step-by-step guide, please check our help center article.
Best Practices for High-Impact Links
Maximize the Dub integration with these tips:
- A/B Test Links: Create multiple shortened URLs for the same page to test CTAs or platforms.
- Leverage UTMs: Tag links by campaign (e.g., “spring-sale-instagram”) to pinpoint top performers.
- Brand Everything: Use a custom domain (avoid generic shorteners) to build trust.
- Update Dynamically: Change a link’s destination URL without breaking existing posts—ideal for time-sensitive promotions.
Enhancing Your Social Media Strategy with Dub and Publer
Integrating Dub with Publer empowers you to manage your links more effectively, providing a seamless experience that enhances your overall social media strategy. Combining Dub’s robust URL shortening and analytics features with Publer’s comprehensive scheduling and management tools, you can elevate your social media presence and achieve your marketing goals more efficiently.
Boost Credibility with Branded Links
Generic shorteners like bit.ly scream “amateur.” Dub’s custom domains (e.g., publer.link) reinforce professionalism and make links memorable.
Turn Clicks Into Insights
Dub’s analytics reveal which platforms, campaigns, or posts drive traffic. Pair this with Publer’s post-performance data to refine your entire strategy.
Scale Without Sacrificing Efficiency
Manage hundreds of branded, trackable links across teams and campaigns—all from a single dashboard.
Get Started with Dub Integration Today
Integrating Dub with Publer is the key to optimizing your link management process and enhancing your social media strategy. By combining Dub’s powerful URL shortening and analytics capabilities with Publer’s efficient scheduling and management tools, you can create a cohesive and effective social media presence that drives engagement and supports your marketing objectives.
Connect Dub to your Publer account today and start managing your links more effectively, boosting your brand’s online presence and maximizing your social media impact.
Exclusive Offer From Dub
20% Off For 3 Months
Available to all Publer users!
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