Measuring the pulse of social media through headlines
Sorry, can’t hang tonight. 🫥 Too busy watching Vine compilations on YouTube, listening to 31 new songs, and figuring out why South Africa loves the internet so much. Issue #02:
⏮️ Can Vine Be Resurrected? 📆 May ‘24 Content Calendar 🤳 TikTok Notes Just Launched 🎠 Meta AI: Here To Listen To Your Rants 🎭 FB Group Scheduling Drama 🎵️ Meta Is A Swiftie! (For The Right Engagement) 💰 LinkedIn Wants Your Money 🏪 Countries That Basically Live On Social Media
Is This a Vine Revival or Just Another Case of The Internet Eating Itself?
Elon Musk has once again made headlines with a surprise poll on X.
The question: Should Vine, the beloved six-second video app that bowed out in 2016, make a comeback?
Nostalgia is flooding the internet, with users overwhelmingly voting “yes.” But is Vine 2.0 in its comeback era, or is this a case of internet déjà vu? 🤔
Can the short-form video format compete with the current titans – TikTok and Instagram Reels? And will Vine be able to overcome the challenges that led to its original shutdown?
Only time (and maybe another X poll) will tell! ⏱️
Forget Trending Sounds, Now You Can Just Post Pretty Pictures on TikTok (We Think?)
Remember that buzz about TikTok’s rumored photo app, TikTok Notes?
Well, it’s no longer a rumor! The app has officially started rolling out to a limited number of users in Canada and Australia. This move confirms TikTok’s intentions to challenge Instagram’s photo-sharing dominance.
Reports suggest TikTok Notes offers a familiar experience, complete with photo grids, carousels, and an algorithmic feed.
While it’s still early days, TikTok Notes marks a significant step for the video-centric platform and could potentially lure new audiences and shake up the social media landscape.
We’ll be keeping a close eye on this developing story!
META AI
And Here We Were Thinking Meta Was Only About Connecting People…
Social media is about to get a whole lot more interactive!
Meta has officially launched its AI chatbot, cleverly named Meta AI 🙄, across its platforms – Facebook, Messenger, Instagram, and WhatsApp.
This means you can ditch the endless scrolling and chat directly with a (sophisticated) robot! 🤖
But before you get too excited about having a digital BFF, keep in mind Meta AI is currently focused on answering questions and completing simple tasks. Think of it as a super-powered search bar built right into your favorite apps.
Still, this is a significant step towards a more interactive social media experience. Who knows, maybe in the future you’ll be arguing with a chatbot about the latest meme or getting life advice from an AI (although, maybe stick to your human friends for that one).
PUBLER UPDATE
Don’t Sweat Facebook Group Scheduling Changes!
You might have heard some rumblings about recent changes to the Facebook Groups API, which unfortunately impacted the ability to directly schedule posts within groups. But fear not, at Publer, we’re all about making your social media life easier!
Our development team has been working tirelessly behind the scenes, and we’ve come up with a practical solution:
Push Notification Scheduling for Facebook Groups! That’s right! You can continue to schedule your Facebook group posts with Publer. Once your scheduled time arrives, you will receive a handy push notification on your Publer App, reminding you to publish the post directly to your group.
It’s a simple and convenient way to stay on top of your social media strategy, even with the new API limitations.
Read more
P.S. While our Competitor Analysis is ongoing for a public launch, we are taking our time adjusting the new #PublerUpdate to our Ambassadors’ feedback.
Wanna be the first to beta test our upcoming features? Become an active Publer Ambassador and we got you!
INSTAGRAM / THREADS
How Instagram And Threads Got A Ride On The Swift Train
Taylor Swift knows how to keep her fans engaged, and her recent album release was no exception.
This time, she took things to a whole new level by partnering with Instagram and Threads to create a clever Easter Egg hidden on the loading animation of her IG profile.
Fans went into overdrive scrolling, loading, and hashtaging about it – all to celebrate the arrival of “The Tortured Poets Department.”
This clever marketing ploy not only sent Swifties on a thrilling digital adventure, but it also generated massive buzz for both Instagram and Threads. By tapping into Taylor’s dedicated fanbase, these platforms saw a surge in engagement and a wave of positive publicity.
It’s a win-win situation, proving once again that the queen of Easter Eggs knows how to play the social media game!
This subscription service caters specifically to small and medium-sized businesses, offering a suite of features designed to boost your online presence and visibility.
Think increased post reach with custom call-to-action buttons, detailed insights into who’s visiting your page, and even AI-powered writing assistance for crafting compelling company updates.
While pricing remains under wraps, this could be a game-changer for businesses looking to leverage LinkedIn’s professional network for lead generation and brand building.
Keep an eye out for this feature and see if LinkedIn Premium Company Pages can help your business climb the social media ladder!
STUDY/INFOGRAPHIC
Addicted Much? A Look at Countries Where Social Media Clearly Takes Priority
Scrolling social media feeds might be a global pastime, but screen time habits vary considerably by country.
According to a recent study done by data analysts at Electronics Hub, South Africans holds the crown for the highest average social media consumption, with users clocking in at over 3 hours and 41 minutes per day. This is significantly higher than the global average of 2h 15m. Other countries like Brazil (3h 37m), Philippines (3h 34m), and Chile (3h 22m) also show a strong social media presence.
Interestingly, the data suggests a potential link between social media usage and waking hours. (Infographic here)
For example, South Africans are also the biggest fans of looking at their phones, spending 31.72% of their waking hours on them (and using social media the most, too).
