# Text Posts

Simple yet powerful status updates without media attachments. Text posts are widely supported, versatile, and often drive high engagement.

### Overview

Text posts (status updates) let you share plain-text messages across all major social networks. With the Publer API you can:

* Publish or schedule text updates simultaneously to multiple platforms
* Customize each network’s copy to match character limits and conventions
* Leverage network-specific features: hashtags, mentions, rich formatting

### Key Features

* **Cross-Platform Publishing**\
  Send consistent or tailored copy to every network in one API call.
* **Character Limit Handling**\
  Automatic enforcement of each platform’s text length.
* **Rich Text Support**\
  Use hashtags, emojis, and markdown styling where supported.
* **Flexible Scheduling**\
  Instant publish, scheduled posts, or auto-optimized time slots.

### Platform Support & Limitations

<table data-header-hidden><thead><tr><th width="146.26812744140625"></th><th width="157.385498046875"></th><th></th></tr></thead><tbody><tr><td><strong>Network</strong></td><td><strong>Character Limit</strong></td><td><strong>Notes</strong></td></tr><tr><td>Facebook</td><td>10,000</td><td>Full text supported with formatting</td></tr><tr><td>Twitter/X</td><td>280</td><td>25,000 for premium accounts</td></tr><tr><td>LinkedIn</td><td>3,000</td><td>Supports formatting like bold, italic</td></tr><tr><td>Instagram</td><td>2,200</td><td>For feed post captions</td></tr><tr><td>Google Business</td><td>1,500</td><td>For business updates</td></tr><tr><td>Pinterest</td><td>500</td><td>For pin descriptions</td></tr><tr><td>Telegram</td><td>4,096</td><td>Per message</td></tr><tr><td>Mastodon</td><td>500+</td><td>Varies by server (usually 500 minimum)</td></tr><tr><td>Threads</td><td>500</td><td>Maximum length</td></tr><tr><td>Bluesky</td><td>300</td><td>Maximum length</td></tr></tbody></table>

### Request Structure

Below is an example showing a text post scheduled for multiple platforms:

```json
{
  "bulk": {
    "state": "scheduled",
    "posts": [
      {
        "networks": {
          "facebook": {
            "type": "status",
            "text": "Exciting news! We're launching our new product line next week. #NewLaunch #ProductAnnouncement"
          },
          "twitter": {
            "type": "status",
            "text": "Big announcement coming next week! Our new product line is almost here 🚀 #NewLaunch #ProductAnnouncement"
          },
          "linkedin": {
            "type": "status", 
            "text": "We're thrilled to announce our new product line launching next week. Stay tuned for more details! #NewLaunch #ProductAnnouncement"
          }
        },
        "accounts": [
          {
            "id": "account_id_for_facebook",
            "scheduled_at": "2025-05-20T14:30:00Z" // Optional, depending on publishing method
          },
          {
            "id": "account_id_for_twitter",
            "scheduled_at": "2025-05-20T15:00:00Z" // Optional, depending on publishing method
          },
          {
            "id": "account_id_for_linkedin",
            "scheduled_at": "2025-05-20T16:00:00Z" // Optional, depending on publishing method
          }
        ]
      }
    ]
  }
}
```

### Required Parameters

<table><thead><tr><th width="281.76287841796875">Field</th><th>Description</th></tr></thead><tbody><tr><td><code>networks.{provider}.type</code></td><td>Must be set to <code>"status"</code></td></tr><tr><td><code>networks.{provider}.text</code></td><td>Your post copy string</td></tr><tr><td><code>accounts[].id</code></td><td>Target social account ID</td></tr><tr><td><code>accounts[].scheduled_at</code></td><td>ISO 8601 timestamp (for scheduling)</td></tr></tbody></table>

### Best Practices

* **Optimize per Platform**\
  Tailor messaging length and tone: concise on Twitter, detailed on LinkedIn.
* **Use Hashtags Strategically**\
  Add relevant tags to boost discoverability; match platform conventions.
* **Schedule for Peak Times**\
  Publish when your audience is most active across time zones.
* **Include Clear CTAs**\
  Encourage engagement with direct calls-to-action.
* **A/B Test Variations**\
  Schedule multiple text variants to measure which resonates best.

### Related Topics

* [Publishing Methods](https://publer.com/docs/posting/create-posts/publishing-methods)
* [Media Handling](https://publer.com/docs/posting/create-posts/media-handling)
* [Content Types](https://publer.com/docs/posting/create-posts/content-types)