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# How to apply UTM parameters

**UTM parameters** are codes which you insert to different **URLs**, so you can track where the traffic is coming from and how people managed to find that information. After adding those parameters to the links you want, you can easily measure their performance.

# To apply UTM Parameters:

* Go to **Social Accounts** and select a social account.
* Click **URL Settings** and turn **Google Analytics** on.

![](https://storage.crisp.chat/users/helpdesk/website/eefbebed3e091800/2024-12-19-114148-publer_1chxpjf.png)
* You will see **5 Keys** by default (utm_source; utm_medium; utm_campaign; utm_term; utm_content).
* Finally, edit the **Keys** and their **values** to your liking.

| It is also recommended to use link shorteners to track URL performances. There are 6 link shorteners you can choose from: [Bitly](https://help.publer.io/en/article/how-do-i-set-up-bitly-url-shortening-b7xw07/?1589897315639), [Rebrandly](https://help.publer.io/en/article/how-do-i-set-up-rebrandly-url-shortening-1vx9o3b/), [Switchy](https://help.publer.io/en/article/how-do-i-set-up-switchy-url-shortening-vkv24z/), [JotUrl](https://help.publer.io/en/article/how-do-i-set-up-joturl-url-shortening-edk49z/), [RocketLink](https://help.publer.io/en/article/how-do-i-set-up-rocketlink-url-shortening-1y7w1pe/?1589897376825) and [PixelMe](https://help.publer.io/en/article/how-do-i-set-up-pixelme-url-shortening-1m5clm7/).

If you want to learn more about UTM parameters go [here](https://publer.com/blog/tracking-and-automatically-shortening-links/#utm-tracking-parameters).