> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://publer.com/help/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # How to create and use brand voices in the AI assistant ### DesktopStart With a Brand Voice in Publer, the AI generates content that reflects your brand’s identity. Set your preferred tones, switch between them effortlessly when creating content, and ensure consistency across all your posts and replies. # To create a brand voice : * Go to the **Brand Voice** tab from the menu on the left. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-24-175807_2k3p7d.png) * Click **Create New** to begin. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-24-175821_1rebxn7.png) * Enter your **Brand Name** and add **instructions** to guide the AI on your brand’s tone and style. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-24-180755_ge7lsy.png) * **Optional:** Upload **up to 5 files**, such as brand guidelines, writing samples, or a style guide, to help the AI improve your brand voice. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-24-180831-settings_iql668.png) * **Optional:** Select accounts from the dropdown menu to let the AI analyze your previous posts and improve your brand voice. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-24-180845-settings_owgb2r.png) * **Optional:** Tick the **Set as Default** box to have the AI automatically use this brand voice for new conversations, and click **Create** to save your brand voice. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-24-180901_10utnqx.png) * Lastly, you can edit or delete a brand voice at any time. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-24-180930-settings_yzy2g1.png) || NOTE: Each workspace can have multiple brand voices associated with a user. | You can create multiple brand voices for different brands or accounts, and switch between them easily when generating AI content. # To use brand voices in the AI assistant: * Go to the **Create** tab and click on the **AI Assist** button. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-25-150538_ywb983.png) * The AI Assistant will open as a chat window on the left side of your composer and remain visible as you work. * Your previously created Brand Voice will appear above the composer. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-25-150551_16rdm86.png) || To switch Brand Voices, click on the current Brand Voice. A list of all the Brand Voices you’ve created will then appear. Select the one you want to use. * Enter a detailed prompt for better results, then click the **blue arrow button** to generate text. (Example provided below.) ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-25-150757-settings_18flidt.png) * If you’re happy with the generated text, click **Insert** to add it to your post. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-25-150835_18llcw2.png) * If the generated text doesn’t meet your needs, simply [enter a new prompt](https://publer.com/help/en/article/how-to-generate-text-with-ai-assist-hsx8fq/#1-to-generate-text-with-ai) to create an improved version. * Once done, the AI-generated content will appear highlighted in your post, where you can make final edits and schedule your content as usual. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-25-162048_ks558x.png) | You can also use the [rephrase](https://publer.com/help/en/article/how-to-rephrasereword-text-with-ai-assist-1k6xjdo/) feature with Publer AI, or select [complete the text](https://publer.com/help/en/article/how-to-complete-the-text-with-ai-assist-83uewp/) if you want the AI to expand or enhance your content further. * Existing prompts and previous chats will remain available, so you can switch between them at any time. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-25-150911_1xdbw9c.png) | You can rename saved chats to make them easier to identify by clicking the pencil icon that appears when you hover over them. * You can also start a new chat to generate fresh prompts or ideas, and save any prompt you create for future use. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-25-150902_1vvzrbb.png) ### DesktopEnd ### MobileStart With a Brand Voice in Publer, the AI generates content that reflects your brand’s identity. Set your preferred tones, switch between them effortlessly when creating content, and ensure consistency across all your posts and replies. # To create a brand voice : * Open the **Publer app** and tap the **workspace image** in the top-left corner. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-25-205739-clipboard_12i3y80.png) * Click the **settings** icon next to the workspace name. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-25-204824-clipboard_jd0cdf.png) * Select **Brand Voices**. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-25-204955-clipboard_cre3kz.png) * Click **Add new** to begin. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-25-205028-clipboard_sp3p9h.png) * Enter your **Brand Name** and add **instructions** to guide the AI on your brand’s tone and style. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-25-205231-clipboard3_17xhpxo.png) * **Optional:** Upload **up to 5 files**, such as brand guidelines, writing samples, or a style guide, to help the AI improve your brand voice. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-25-205231-clipboard_h4dw3e.png) * **Optional:** Select accounts from the dropdown menu to let the AI analyze your previous posts and improve your brand voice. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-25-205231-clipboard1_1grrmz0.png) * **Optional:** Tick the **Set as Default** box to have the AI automatically use this brand voice for new conversations, and click **Create** to save your brand voice. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-25-205231-clipboard2_13lui69.png) * Lastly, you can edit or delete a Brand Voice at any time by clicking on it. || NOTE: Each workspace can have multiple brand voices associated with a user. | You can create multiple brand voices for different brands or accounts, and switch between them easily when generating AI content. --- # To use brand voices in the AI assistant : * In the mobile app, tap the + button in the bottom-right corner of the screen to create a post. * Click on the **AI Assist** button. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-25-205829-clipboard_1q1r476.png) * The AI Assistant will open on your mobile screen, and your previously created Brand Voice will appear above the composer. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-25-210017-clipboard_ajs96m.png) || To switch Brand Voices, click on the current Brand Voice. A list of all the Brand Voices you’ve created will then appear. Select the one you want to use. * Enter a detailed prompt for better results, then click the **blue arrow button **to generate text. (Example provided below.) ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-25-210059-clipboard_1cr7bgv.png) * If you’re happy with the generated text, click **Insert** to add it to your post. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-25-210149-clipboard_44nvuw.png) * If the generated text doesn’t meet your needs, simply [enter a new prompt](https://publer.com/help/en/article/how-to-generate-text-with-ai-assist-hsx8fq/#1-to-generate-text-with-ai) to create an improved version. | You can also use the [rephrase](https://publer.com/help/en/article/how-to-rephrasereword-text-with-ai-assist-1k6xjdo/) feature with Publer AI, or select [complete the text](https://publer.com/help/en/article/how-to-complete-the-text-with-ai-assist-83uewp/) if you want the AI to expand or enhance your content further. * Once done, the AI-generated content will appear highlighted in your post, where you can make final edits and schedule your content as usual. * All your previous prompts and chats are saved. Tap the chat icon at the top-left corner to switch between them. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-25-210509-clipboard_5qp2tq.png) | You can rename saved chats to make them easier to identify by clicking the pencil icon. * You can also **start a new chat** to generate fresh prompts or ideas, and save any prompt you create for future use. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-25-210509-clipboard123_1jtga02.png) ### MobileEnd --- Written by: [John Ezekiel Jacinto](https://publer.com/about/johnezekiel)