> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://publer.com/help/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # How to tag business partners in Facebook posts ### DesktopStart ### What is Branded Content on Facebook? Branded content includes posts that feature **paid partnerships** between a creator and a business. These posts require proper disclosure using the **Branded Content Tool**. With Publer, creators can now **tag business partners** on Facebook Pages, while staying compliant with Meta’s guidelines. ### To tag business partners: * Open the **Create** composer and select the **Facebook Page**. * Select the Facebook Page(s) eligible for using the branded content tool (we automatically sync this info). ||| Keep in mind that if you're crossposting to multiple social networks, i.e., Facebook and Instagram, make sure to [customize](https://publer.com/help/en/article/how-to-customize-posts-for-each-social-network-1cgw0wg/) first to see all Facebook options. * Click the **handshake icon** at the top right of the composer to open the Branded Content Tool. ![](https://storage.crisp.chat/users/helpdesk/website/eefbebed3e091800/screenshot-2025-02-13-at-10414_1dp3kyl.png) ||| If the handshake icon doesn't show up after choosing the Facebook account on the left-side, ensure that your Facebook Page has access to this feature. To gain access to this feature follow the steps [here](https://www.facebook.com/business/help/386216285934756). * Search and select the Facebook Page you want to tag as a **business partner**. You can search by Facebook Page name, username, or ID. ![](https://storage.crisp.chat/users/helpdesk/website/eefbebed3e091800/screenshot-2025-02-13-at-10421_5f7341.png) * You can choose to **Allow the business to boost the post.** || Your business partner will be able to share your profile to their audience. Keep in mind that you will not be able to edit the post once it has been boosted. ![](https://storage.crisp.chat/users/helpdesk/website/eefbebed3e091800/screenshot-2025-02-13-at-10422_16lvq5z.png) * If you’re bulk scheduling, you can [apply it to all posts](https://publer.com/help/en/article/how-to-apply-post-details-to-all-posts-in-bulk-11tol5y/) at once by selecting the ‘Apply to All Posts’ option. This allows you to tag business partners on all posts easily, without having to do it manually for each one. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-09-26-152008_17631aw.png) * Click on **Save** to save the tagged account. You can always click on the "X" icon on the right-side to remove the tag. * Preview the post and schedule it accordingly. ![](https://storage.crisp.chat/users/helpdesk/website/eefbebed3e091800/screenshot-2025-02-26-at-13300_12rhpxa.png) Learn more about branded Facebook posts [here](https://www.facebook.com/business/help/1512279682412364?id=491898788154026). ### Keep in mind * The branded content tool works for most Facebook post types (Status Updates, Photos, normal Videos, Gifs, Links) except Facebook Reels and Stories. For Facebook Reels, you can use the [Collaboration Tag](https://publer.com/help/en/article/how-to-tag-collaborators-in-facebook-reels-kr2b44/) instead. * If posting to multiple platforms (i.e Facebook and Instagram), you can use the [customize](https://publer.com/help/en/article/how-to-customize-posts-for-each-social-network-1cgw0wg/) option to view all Facebook settings. * If the tagging handshake icon doesn't show up after choosing the Facebook account on the left-side, ensure that your Facebook Page has access to this feature. Learn how to gain access to the tagging feature [here.](https://www.facebook.com/business/help/386216285934756) * After publishing the post, you **cannot remove or change** an existing business partner though Publer, due to API limitations from Facebook. * Branded content posts created outside Publer cannot be fully synced, and the tagged business partner will not carry over. ### DesktopEnd ### MobileStart ### To tag business partners: * Click the **plus icon** on Publer and select the Facebook Page(s) that are eligible to use the Branded Content tool — we automatically sync this information for you. * Next, go ahead and create your post. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-04-25-165520-clipboard_df1w0g.png) ||| Keep in mind that if you're crossposting to multiple social networks, i.e., Facebook and Instagram, make sure to [customize](https://publer.com/help/en/article/how-to-customize-posts-for-each-social-network-1cgw0wg/) first to see all Facebook options. * Click the **handshake** icon at the bottom right of your screen to open the Branded Content tool. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-04-25-165623-clipboard_yempo4.png) ||| If the handshake icon doesn't show up after choosing the Facebook account on the left-side, ensure that your Facebook Page has access to this feature. To gain access to this feature follow the steps [here](https://www.facebook.com/business/help/386216285934756). * Search and select the Facebook Page you want to tag as a **business partner**. You can search by Facebook Page name, username, or ID. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-04-25-172312-clipboard_1crt86l.png) * You can choose to **Allow the business to boost the post.** || Your business partner will be able to share your profile to their audience. Keep in mind that you will not be able to edit the post once it has been boosted. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-04-25-170543-clipboard_j1449i.png) * Click on **Save **to save the tagged account. You can always click on the "X" icon on the right-side to remove the tag. * Preview the post and schedule it accordingly. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/e/f/b/eefbebed3e091800/2025-04-25-170658-clipboard_1ih963i.png) Learn more about branded Facebook posts [here](https://www.facebook.com/business/help/1512279682412364?id=491898788154026). ### Keep in mind * The branded content tool works for most Facebook post types (Status Updates, Photos, normal Videos, Gifs, Links) except Facebook Reels and Stories. For Facebook Reels, you can use the [Collaboration Tag](https://publer.com/help/en/article/how-to-tag-collaborators-in-facebook-reels-kr2b44/) instead. * If posting to multiple platforms (i.e Facebook and Instagram), you can use the [customize](https://publer.com/help/en/article/how-to-customize-posts-for-each-social-network-1cgw0wg/) option to view all Facebook settings. * If the tagging handshake icon doesn't show up after choosing the Facebook account on the left-side, ensure that your Facebook Page has access to this feature. Learn how to gain access to the tagging feature [here.](https://www.facebook.com/business/help/386216285934756) * After publishing the post, you **cannot remove or change** an existing business partner though Publer, due to API limitations from Facebook. * Branded content posts created outside Publer cannot be fully synced, and the tagged business partner will not carry over. ### MobileEnd --- *Written by: [Brikena Cani](https://publer.io/about/brikenacani) *Updated by: [John Ezekiel Jacinto](https://publer.com/about/johnezekiel)