> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://publer.com/help/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # How to tag products on Instagram posts through Publer ### DesktopStart # What is Instagram Product Tagging? You can now tag products on Instagram photos, videos and multi-photo posts through Publer! Instagram product tagging is a feature that allows users to buy products directly on Instagram without ever leaving the platform. Brands can tag the products in an image so when people click on the tag, they can find additional information about the product such as the price and product description. **Product tags **are vital for branding, sales tracking, and customer navigation. They use labels to describe product details, enhance the shopping experience and boost marketing efforts. || Note: Publer will search for products in real-time, which means you will see the exact results for products like you do when you are using Instagram directly. || Note: Product Tagging is currently supported only for Instagram accounts with Facebook, due to limitations with the META API. Therefore, if your Instagram account is not connected to a Facebook page, this feature will not be available to you. To use Product Tagging, simply [connect your Instagram account to a Facebook page](/en/article/how-to-connect-a-facebook-page-to-an-instagram-account-7yzzeb/) and [connect it to Publer](/en/article/how-to-connect-instagram-accounts-1ny3f7m/). # Tagging Products in Publer To tag a product directly through Publer, while creating your posts: * Go to the [Create](https://app.publer.io/#/) tab on Publer. * [Upload your media](/en/article/how-to-upload-a-photo-and-other-media-1ijl3cu/) accordingly. * Hover over the Instagram image/video and click on the tag icon at the bottom right corner. ![Instagram product tagging](https://storage.crisp.chat/users/helpdesk/website/eefbebed3e091800/screen-shot-2024-12-25-at-1222_1ikknz7.png) * Select **Tag products**. ![Instagram product tagging](https://storage.crisp.chat/users/helpdesk/website/eefbebed3e091800/download-5_1ut0voq.png) * On the photo/video, click anywhere to start tagging a product. Then, add the name of the product to see the respective results. || Note: Publer will search for products in real-time and return all the applicable results. That means, you will see the exact results for products like you do when you are using Instagram directly, and you don't have to [manually sync account info](/en/article/how-to-sync-info-date-name-profile-picture-and-albumsboardscategories-and-how-to-edit-the-profile-picture-and-name-1m354ug/). ![Instagram product tagging](https://storage.crisp.chat/users/helpdesk/website/eefbebed3e091800/download-6_1rlev82.png) * You can always remove a tag by clicking on the **x** button on the right-side of the photo/video. ![Instagram product tagging](https://storage.crisp.chat/users/helpdesk/website/eefbebed3e091800/download-7_1n1pk37.png) * Once you have added all your tags, you can click on **Save Tags** and proceed with publishing the post. # Keep in mind: * Due to Instagram API limitations, you can only tag up to 5 products per photo or reel (maximum of 20 per carousel). * For product tagging, approved businesses must have an [Instagram shop](https://business.instagram.com/shopping). * Tagging products requires a qualified public account, active for 30 days and with no more than 2 policy violations. Apart from products, you can also tag accounts on your Instagram posts. To learn about how you can do that, go [here](https://help.publer.io/en/article/how-to-tagmention-accounts-on-instagram-photos-atdrdu/). ### DesktopEnd ### MobileStart You can now tag products on Instagram photos, videos and multi-photo posts through Publer. # What is Instagram Product Tagging? Instagram product tagging is a feature that allows users to buy products directly on Instagram without ever leaving the platform. Brands can tag the products in an image so when people click on the tag, they can find additional information about the product such as the price and product description. Product tags are vital for branding, sales tracking, and customer navigation. They use labels to describe product details, enhance the shopping experience and boost marketing efforts. || Note: Product Tagging is currently supported only for Instagram accounts with Facebook, due to limitations with the META API. Therefore, if your Instagram account is not connected to a Facebook page, this feature will not be available to you. To use Product Tagging, simply [connect your Instagram account to a Facebook page](/en/article/how-to-connect-a-facebook-page-to-an-instagram-account-7yzzeb/) and [connect it to Publer](/en/article/how-to-connect-instagram-accounts-1ny3f7m/). # To tag a product on an Instagram post from the **Publer **app: * Click the **plus** icon on Publer and select the desired Instagram account. * Upload or chose an image/video from the media library. * Once the image/video is there, click on the the upper-right side of the image on the little **tag** icon. ![Instagram product tagging](https://storage.crisp.chat/users/helpdesk/website/eefbebed3e091800/t1_11bfsya.png) * Next click on the **Tag people or products** button: ![Instagram product tagging](https://storage.crisp.chat/users/helpdesk/website/eefbebed3e091800/t2_1p0c8nh.png) * Select **Tag products**. ![Instagram product tagging](https://storage.crisp.chat/users/helpdesk/website/eefbebed3e091800/t3_1ajzq7u.png) * On the photo/video, click anywhere to start tagging a product. ![Instagram product tagging](https://storage.crisp.chat/users/helpdesk/website/eefbebed3e091800/t1_1vh6rm2.png) * You can always remove a tag by clicking on the **x** button on the right-side of the photo/video. ![Instagram product tagging](https://storage.crisp.chat/users/helpdesk/website/eefbebed3e091800/t2_1p8ya7p.png) * Once you have added all your tags, you can click on **Save** and proceed with publishing the post. # Keep in mind: * Due to Instagram API limitations, you can only tag up to 5 products per photo or reel (maximum of 20 per carousel). * For product tagging, approved businesses must have an [Instagram shop](https://business.instagram.com/shopping). * Tagging products requires a qualified public account, active for 30 days and with no more than 2 policy violations. Apart from products, you can also tag accounts on your Instagram posts. To learn about how you can do that, go [here](https://publer.com/help/en/article/how-to-tagmention-accounts-on-instagram-photos-atdrdu/?__hstc=173229244.ef99fc8797fa37c0f9fea442cd9a5949.1738942575383.1739298328703.1739300434250.10&__hssc=173229244.6.1739300434250&__hsfp=3901962979&_gl=1*1eh0lo4*_gcl_au*MTAwODIxMzU2OC4xNzM4OTU4OTA3*_ga*MTk5MTQ4MTU5MC4xNzM4OTQyNTc1*_ga_TCQ0PQMS90*MTczOTMwMDQzMy4xMy4xLjE3MzkzMDEwMDAuNTEuMC4w). ### MobileEnd --- *Written by*: [Brikena Cani](https://publer.io/about/brikenacani)