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What is Publer’s Linkie?

Linkie is Publer’s link in bio tool that lets you create a customizable landing page for your links, social media posts, campaigns, products, and other important content.


Instead of updating the link in your social media bio every time you want to promote something new, you can add your Linkie URL once and keep updating the content on your Linkie profile.


When connected to Publer, Linkie also lets you manage the posts that appear on your link in bio page directly from your Publer workspace.


To connect Linkie to Publer, visit this help center article.


What can you do with Linkie?


With Linkie, you can manage both your link in bio content and the posts you want to feature from Publer.



You can:


  • Connect your Linkie profile to one or more social accounts in Publer.



  • Share multiple links through one link in bio page.
  • Make your social media posts clickable.
  • Drive traffic to websites, products, campaigns, articles, and other pages.
  • Add scheduled and published Publer posts to your Linkie profile.
  • Automatically add new posts to Linkie.



  • Add a custom destination URL to your posts.



  • Choose where posts should appear on your Linkie profile.
  • Remove posts from Linkie when you no longer want them to appear.
  • Check Linkie performance, such as views and clicks, from Publer.
  • Access more detailed analytics directly from Linkie.


You can add posts to Linkie while creating a new post, from an existing scheduled or published post, or automatically by enabling Add posts to Linkie for the connected social account.



When adding a post to Linkie, you can also:


  • Add a custom destination URL.
  • Leave the URL empty so visitors are redirected to the original social media post.
  • Choose where the post should appear on your Linkie profile.


For scheduled posts, the post will appear on Linkie once it has been published.


You can also enable add posts to Linkie for a social account if you want new posts created in Publer to be added to Linkie automatically.


Checking Linkie insights


You can check Linkie performance directly from Analytics in Publer.


Depending on your setup, you can view metrics such as:


  • Linkie profile views.
  • Link clicks for the selected date range.



  • For more detailed analytics, you can open Linkie and check additional information such as traffic sources, visitor locations, devices, browsers, and card performance.



Note: Linkie insights in Publer are available with a Linkie Plus plan. To learn more, check out this article.


Removing posts from Linkie


You can remove a post from your Linkie profile directly from Publer whenever you no longer want it to appear on your link in bio page.


To remove a post:


  • Find the post in Publer.
  • Open the available post options.
  • Turn off the Show on Linkie option.



Removing a post from Linkie only removes it from your Linkie profile.


It will not:


  • Delete the post from Publer.
  • Delete the post from the original social network.


Keep in mind:


  • One Linkie profile can be connected to multiple social accounts.
  • Each social account can only be connected to one Linkie profile at a time.
  • You can add both scheduled and published posts to Linkie.
  • Scheduled posts appear on Linkie after they are published.
  • You can enable Add posts to Linkie to automatically add new posts.
  • You can attach custom destination URLs to posts.
  • Removing a post from Linkie does not remove it from Publer or the social network.
  • Linkie insights can be viewed from Publer, while more detailed analytics are available directly in Linkie.





Written by: Brikena Cani

Updated on: 07/09/2026

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