Planning and organizing content is one of the most important tasks for content creators. Whether you’re managing a blog, running a social media account, or creating content for a business, having the right content planning tools can make a huge difference. Without a clear plan, it’s easy to feel overwhelmed or miss deadlines.
Content planning tools help you manage your ideas, stay organized, meet deadlines, and make sure your content is relevant and on time. Whether you’re working alone or with a team, these tools allow you to plan, schedule, and track your content across platforms.
In this article, we’ll go over five of the best content planning tools that can help improve your content workflow. Let’s dive into it.
TL;DR: Top 5 Content Planning Tools to try in 2025
- Publer: Best for social media scheduling, bulk posting, media management, and tracking analytics.
- Notion: Flexible workspace to write, plan, and organize content.
- Airtable: A mix of spreadsheet and database to track multiple projects.
- Trello: Visual tool using boards and cards for ideas and progress.
- Asana: Good for managing tasks and content deadlines in teams.
1. Publer
When it comes to managing your social media, Publer stands out as one of the best content planning tools. It makes planning, organizing, collaborating and scheduling content across multiple platforms like Facebook, Instagram, LinkedIn, X (Twitter), TikTok, Threads, Pinterest, and more, simple and efficient.
With Publer, you can stay ahead by creating and scheduling content in batches, saving you time and effort throughout the week.
Key Features
- You can create and schedule up to 500 posts at once with the bulk scheduling feature.
- Keep all your images, videos, and other media in the Media Library.
- You can view your full posting schedule across all platforms in one place, with options to view it by month, week, day, or feed.
- Automatically repost evergreen content, so your top-performing posts can keep reaching new audiences.
- Analytics dashboard to track your performance.
- You can invite your team, assign roles, leave notes, and manage approvals for better collaboration.
- Integrates with Canva, VistaCreate, and RSS feeds to simplify your content creation workflow.
Drawbacks
- Right now, managing drafts and content ideas in Publer is basic and doesn’t have its own tab. However a new feature is coming in Q4 that will help you organize your ideas better. Stay updated on this feature here.
Pricing
- Free: 1 user, 3 social accounts (except X), 10 scheduled posts per account and content calendar and Link in Bio for Instagram.
- Professional ($5/month): Unlimited posts, workspaces, and media. Includes scheduling 1st comments, RSS automation and eternal post history.
- Business ($10/month): Everything in Professional plus AI prompts, in-depth analytics, competitor insights, hashtag tools, and post recycling.
- Enterprise: Custom pricing, dedicated onboarding, and priority features.
2. Notion
Notion is a digital workspace that lets you manage notes, tasks, calendars, and databases all in one place. It’s a good fit for those who prefer to build their own planning systems and customize their workflows.
However, it can take some time to set up, so it may feel a bit complex if you’re looking for something more straightforward and ready to use.
Key Features
- Plan your content with flexible calendars and reusable templates.
- Use checklists or visual boards to keep track of what’s done and what’s next.
- You can save notes, links, and files all in one place.
- You can also assign tasks, leave comments, and stay in sync with your team throughout the process.
Drawbacks
- It doesn’t have built-in scheduling or publishing tools, so you’ll need to use another platform like Publer for that.
- It can take time to set up, especially if you’re just looking for something ready to use.
Pricing
- Free: Basic features including calendar and forms.
- Plus ($12/month): Includes unlimited uploads, custom forms, and basic integrations.
- Business ($24/month): Adds private workspaces and premium integrations.
- Enterprise: Custom pricing for large teams with security, auditing, and compliance controls.
3. Airtable
Airtable helps teams organize and manage different content types like blog posts, videos, and social media. You can customize fields, group content by status or type, and create different views to track progress. It also makes collaboration easier by letting team members update content, leave notes, and stay in sync.
Key Features
- You can build custom tables and fields to manage different types of content like blogs, videos, or social posts.
- It offers calendar, kanban, and grid views so you can switch between formats depending on your workflow.
- Integrates with tools like Slack and Google Drive, for easier collaboration.
- You can set up automations to trigger actions, which helps with repetitive tasks.
Drawbacks
- The interface can feel confusing if you’re not used to databases or spreadsheets.
- Paid plans can get pricey, especially for bigger teams or if you need to store a lot of data.
Pricing
- Free: Up to 5 editors, 1000 records per base, 1GB attachments, and 100 automation runs.
- Team ($20/month): 50,000 records per base, calendar options, and more automations.
- Business ($45/month): Adds advanced syncing, 125,000 records, and analytics tools.
- Enterprise Scale: Custom features including setting up on your own servers, security controls, and audit logs.
4. Trello
Trello is a visual content planning tool that works with boards, lists, and cards to help organize tasks. It’s a good option for individuals or small teams looking to manage their content workflow in a simple, organized way.
Key Features
- It helps you plan content using boards, lists, and cards that can be customized for each stage of your workflow.
- Tasks can be easily updated by dragging and dropping cards between lists.
- You can add checklists, set due dates, and attach files to keep everything organized.
- It has a calendar view and Google Drive integration.
Drawbacks
- There are no analytics features, which makes it hard to track how your content is performing.
- Trello doesn’t have an internal notes feature, so you’ll need another tool to communicate with your team.
Pricing
- Free: Up to 10 boards per workspace, unlimited cards, basic automation, and storage.
- Standard ($5/month): Adds unlimited boards, advanced checklists, and custom fields.
- Premium ($10/month): Includes timeline views, calendar, dashboards, and workspace templates.
- Enterprise ($17.50/month/user): Advanced admin and security features with boards and permissions.
5. Asana
Asana is a task and project management tool designed to help teams stay on top of their work. It’s especially useful for organizing tasks, setting deadlines, and keeping track of progress in a structured way. While it works well for general project management, it doesn’t focus specifically on content planning.
Key Features
- Create project boards and timelines to plan and manage tasks.
- You can assign tasks, set due dates, and track progress through various stages.
- You can use templates to quickly set up and organize your workflows.
- It integrates with tools like Google Workspace, Slack, and others for easier collaboration.
Drawbacks
- It can feel overwhelming for new users due to its many features and layout.
- It doesn’t have many content-focused tools, so you’ll need to set things up yourself.
Pricing
- Free: Up to 10 teammates, unlimited tasks and projects, basic views and filters.
- Starter ($10.99/month): Includes workflow builder, project dashboards, and admin tools.
- Advanced ($24.99/month): Adds goals, workload tracking, time tracking, and more integrations.
- Enterprise: Custom pricing for advanced admin controls, private teams, and high-level security.
- Enterprise+: Extra data protection and compliance support.
Why Publer stands out among Content Planning Tools?
There are a lot of content planning tools out there to help you plan and organize content, but most of them focus more on task management than actual publishing. Publer is different because it was built specifically for content creators and social media managers.
With Publer, everything you need is in one place. You can schedule posts in bulk, organize media, plan your calendar visually, and work with your team, without needing extra tools or add-ons. It’s easy to stay consistent and save time, whether you’re managing one brand or dozens of clients.
Unlike other platforms that require integrations for scheduling or analytics, Publer handles it all for you. That’s what makes it a more complete option for content planning, especially if social media is your main focus.
If you want to simplify your content process and stay organized without the extra hassle, Publer is worth a try. Join 520K+ users today and start managing your content!