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How to connect to Zapier and automate your workflows

With Zapier, you can create "Zaps" (automated workflows) that connect Publer with other apps. This allows you to automatically trigger actions and simplify your social media management. The Zapier integration is available on all plans.

If you prefer not to use Zapier, you can also build your own integrations using the Publer API. This is useful for developers or teams who want to create custom automations, connect Publer with internal tools, or build more advanced workflows. You can explore the full API documentation here.

How to connect Publer to Zapier

Go to https://zapier.com and sign in to your Zapier account.
Select Create.

From the dropdown, choose Zaps.

Select the Trigger and Action for your workflow.

Search for Publer and click on it.

In the Account field, open the dropdown to select an account. If you haven't connected one before, choose + Connect new account.

When prompted, allow Zapier to connect to your Publer account.
Click Allow access.

Make sure you are logged in to the Publer account where you want the automations to run. If the wrong account appears, select Log out and sign in with the correct one.

Zapier will verify the connection and link your Publer workspace.
Once connected, you can begin creating automated workflows between Publer and other apps.
Configure the settings based on your workflow and select the apps you want to connect.
Test the Zap to make sure everything works correctly, then Publish it to start automating.

You can turn the Zap on **or off at any time.

What actions and triggers are possible through the Publer Zapier integration?

Through the Publer Zapier integration, you can automate workflows using the following triggers and actions.

Triggers

Workspace Created: Runs when a new workspace is created in Publer.
New Draft: Runs when a new draft is created.
New Idea: Runs when a new idea is added in the Ideas tab.
Post Created: Runs when a new post is created in any state.
Post Scheduled: Runs when a post is successfully scheduled.
Post Failed: Runs when a post fails to publish.
Post Published: Runs when a post is successfully published.
Post Pending Approval: Runs when a post enters the approval stage.
Post Approved: Runs when a post is approved for publishing.
Post Status Updated: Triggers whenever a post status changes, such as draft, scheduled, published, or failed. The post must be no older than one month.
Analytics Updated: Triggers when analytics data is refreshed for a workspace or account. A maximum of 16 accounts are supported by Zapier, starting with the most recently added.
New Media Uploaded: Triggers when new media, such as photos or videos, is uploaded to the Media Library. Up to the 15 most recently uploaded items are included.
Post Performance Threshold Reached: Runs when a post crosses a defined metric threshold such as reach, engagement, or clicks.
Account Connected / Disconnected: Runs when a social account is added or removed.
Top Posts of the Week Identified: Runs when a post becomes the week’s top performer.
Top Competitor Posts of the Week Identified: Runs when top competitor posts are detected based on performance.
Top Hashtags of the Week Identified: Runs when trending hashtags are detected for your workspace.
Best Times Changed: Runs when optimal posting times change for your account or tracked competitors.
Audience Milestone Reached: Runs when an account reaches a follower, engagement, or growth milestone.
Member Performance Spike: Runs when a team member’s post or engagement metrics increase significantly.
Competitor Spike: Runs when a competitor’s engagement, followers, or posting frequency spikes.
Hashtag Spike: Runs when hashtag usage or engagement surges across tracked posts.

Actions

Create Post: Create and schedule a new post with media, captions, and tags.
Create Draft Post: Create a draft post without scheduling it.
Post Immediately: Publish a post instantly to selected social accounts.
Add Post to Queue / Auto Schedule: Add a post to a selected account queue.
Schedule Post (Recycle, Recurr): Create a recycling or recurring post for one or more accounts at specific times.
Auto Comment: Automatically add or schedule follow up comments under a post.
Auto Share: Automatically share a post to other social accounts with or without conditions.
Auto Delete: Automatically delete or hide a post after a specific time.
Upload Media: Upload a new media file or import from a URL.
Add Media to Library: Add uploaded media to a Media Library folder.
Export Analytics Report: Export analytics data for accounts or workspaces.
Suggest Best Time to Post: Retrieve the best upcoming times to post based on analytics.
Generate Top Posts: Generate a report of top performing posts over a selected period.
Generate Top Hashtags: Generate a report of top performing or trending hashtags.
Export Member Leaderboard: Export a leaderboard showing top performing members.
Export Competitor Benchmark: Export a benchmark comparison between your accounts and competitors.
Generate Competitor Top Posts: Generate a report of competitors’ top performing posts over a selected period.

If you want to build custom integrations, you can use the Publer API. Learn more in the API documentation here.

Written by: Brikena Cani

Updated on: 30/03/2026

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