What are Ideas?

Ideas are unfinished posts or content templates that aren’t linked to any specific social account yet. You can create them, work on them over time, collaborate with your team, and turn them into real posts whenever you’re ready.

Ideas are available both on the Home page and inside the Ideas tab on a Kanban-style board, where you can track progress from start to finish.

To create an idea from the Home page:

• Go to the Home page, where you'll see a preview of the Ideas tab.
• To view all ideas, you can click on View all ideas.

• To create a new one, on the Ideas section, click the **+ sign **that shows up after hovering on one of the columns.

• The Create modal will open. Here, you can:

• Add a title (required)
• Write notes, lists, headings
• Attach images or links

This is where you capture inspiration or content you want to work on later.

• Choose who can access the idea:

• Private – only you can view and edit it
• Public – visible to the entire workspace and editable by teammates (based on permissions)
• Assign a member if needed.

• Save the idea.

• Once saved, the idea will appear in the Ideas section on the Home page and on the Ideas board.
• When an idea is ready, click on it to open it in the Ideas tab, where you can use it to create a post.

Choose whether to:

• Use idea – open the composer with the idea content added.
• Improve with AI – let Publer AI turn your idea into a polished post using your content, instructions, and Brand Voice.

To manage ideas from the dedicated Ideas tab, you can go here.

*Written by: Brikena Cani

Updated on: 31/12/2025