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How to create posts from ideas

DesktopStart

The Ideas tab in Publer helps you turn ideas into real posts without leaving Publer. You can save ideas, write drafts, collaborate with your team, and create posts with AI, all in one place.

Ideas are not linked to any social account until you use them in the composer. It works like a simple Kanban board, where you can drag and drop ideas across columns or lists as they move forward.

Ideas can be created in multiple places:

From the Composer (when no social accounts are selected)
From the Ideas tab
From the Home dashboard

To learn how to create and manage ideas step by step, check out this guide.

To create a post from an idea:

Go to the Ideas tab.
Click on the idea you want to use and the post modal will open.
Review the content and make any final edits.
Click the arrow to choose Use idea or Enhance with AI.

If you choose Use idea, the Create modal opens so you can edit and schedule the post right away.
If you choose Enhance with AI, Publer AI will generate or refine the post using your draft, instructions, and Brand Voice.

Click Insert to add the content to the composer.
Select the social accounts on the left side and schedule the post accordingly.

To create posts in bulk from ideas

If you are managing many ideas, you can select multiple ideas.
**Use **them in bulk.

This will open them in the Create composer so you can quickly turn several ideas into posts at once.
Select a social account and click Submit.

Learn more about Ideas here.

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MobileStart

The Ideas tab in Publer helps you turn ideas into real posts without leaving Publer. You can save ideas, work on drafts, gather feedback, and create posts with AI in one place.

Ideas are not linked to any social account until you use them in the composer.

Ideas can be created from:

the Composer (when no social accounts are selected)
the Ideas tab

On the mobile app, you can preview Ideas from the Home page, but full management is done inside the Ideas tab. It works like a simple Kanban board, where you move ideas across columns and lists as they progress.

To learn how to create and manage ideas step by step, check out this guide.

To create a post from an idea:

Go to the Ideas tab.
Tap the idea you want to use and the post modal will open.
Tap the three dots in the top right to choose Use or Enhance with AI.

If you choose Use, the Create modal opens so you can edit and schedule the post right away.
If you choose Enhance with AI, Publer AI will generate or refine the post using your draft and Brand Voice.

Tap Insert, select the social accounts, and schedule the post.

Bulk actions for ideas are currently available on the web version of Publer. If you need to select and use multiple ideas at once, please open Publer on desktop. Learn more about Ideas here.

MobileEnd

*Written by: Brikena Cani

Updated on: 18/03/2026

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