If you work in social media, you rarely write every post completely from scratch.
You probably reuse the same website links, calls to action, contact details, disclaimers, hashtags and link-in-bio messages across different posts.
The problem isn’t reusing them. The problem is that reusable text often ends up scattered across different places, making it harder to find when you need it.
You open an old post to find the right CTA. You search your notes for a product link. You copy hashtags from a document. Then you repeat the process for the next brand, campaign or social account.
The time you do all this process quickly adds up when you are managing a busy content calendar.
Saving frequently used text gives you a faster, more reliable way to manage your social media workflow. Instead of rewriting, searching through saved text or relying on copy and paste, you can save it once and reuse it whenever you create a post.
Publer, the all-in-one social media management tool, makes this easy with Shortcodes. They’re available on every Publer plan, including the Free plan, so anyone can save and reuse frequently used text from day one.
Instead of leaving the composer every time you need a reusable snippet, you can save it as a Shortcode once, then browse and insert it into any post with a single click.
That means less time searching, copying and rewriting, and more time creating and managing content.
What Is Frequently Used Text?
Frequently used text is any piece of content you use repeatedly across your social media posts.
For social media managers, this can include everything from short calls to action to entire caption templates.
Some common examples include:
- Calls to action (e.g. “Learn more at…”)
- Website or product links
- Link-in-bio messages
- Brand signature
- Contact information
- Giveaway terms
- Product descriptions
- Event details
- Affiliate disclosures
- Frequently used captions
Think of it as your library of reusable text and saved content, ready to insert into any post whenever you need it.
Why Save Frequently Used Text?
Creating great social media content takes time. Repeating the same text shouldn’t.
Saving frequently used text helps you streamline your publishing and content creation workflow by keeping everything you use regularly in one place. Instead of switching between notes, documents or old posts, you can instantly access the content you need while writing.
The benefits go beyond saving a few seconds on each post. Reusable text helps you:
- Save time creating and publishing content.
- Keep your messaging consistent across every social network.
- Avoid copy-and-paste mistakes and outdated information.
- Maintain brand consistency across campaigns and team members.
Whether you’re managing one brand or dozens of clients, having a library of reusable text makes your social media workflow faster, your content workflow more organised, and your team easier to scale.
10 Types of Frequently Used Text Every Social Media Manager Should Save
Every brand has pieces of text that appear again and again across social media posts. Saving them as reusable text means you only have to write them once.
Here are some of the most common examples.
1. Calls to Action (CTAs)
Almost every post ends with a call to action encouraging your audience to take the next step.
Instead of rewriting the same CTA every time, save your most-used versions so you can insert them whenever they’re needed.
Examples:
- Follow for more!
- Save this post if you liked it!
- Book your demo.
- Shop the collection.
- Download the free guide.
2. Hashtag Groups
If you regularly use the same set of hashtags for specific topics, campaigns or social media platforms, save them as reusable text so they’re always just one click away.
Instead of searching through old posts, documents or saved text, you can insert the right hashtag group directly into your caption.
Examples:
#SocialMedia #MarketingTips #ContentStrategy #InstagramMarketing #SmallBusiness
#TravelPhotography #AdventureAwaits #ExploreMore #NatureLovers #Wanderlust
Inside Shortcodes, you’ll find a dedicated Hashtags section where you can save and organize your hashtag groups and quickly insert them into your posts whenever you need them. You can also use Hashtag Analysis in Publer to see which hashtags perform best and refine your groups over time.
3. Website and Product Links
If you regularly promote the same landing pages, products or resources, save the accompanying text together with the link.
Example:
Learn more about our latest features:
4. Link in Bio Messages
Instagram, TikTok and other platforms often require you to direct people to your link in bio.
Instead of rewriting the same message or keeping text snippets in your Notes app, save a reusable version.
Example:
🔗 Find everything you need through our link in bio.
If you use a link-in-bio tool like Linkie, you can use one destination link that updates automatically while continuing to reuse the same CTA across your content.
5. Brand Signatures
Many businesses like to end their captions with a consistent brand message or sign-off.
Saving your signature helps reinforce your brand voice while keeping every post consistent.
If you always add the same signature at the end of your posts, Publer’s Signatures feature is the better choice. It automatically appends your signature to every post, so you don’t need to insert it manually each time.
Example:
– The Publer Team 💚
6. Contact Information
Whether you’re promoting an event, answering customer enquiries or encouraging direct contact, your contact details should always be accurate.
Instead of manually typing them or searching through text snippets, save them as reusable text.
Example:
📧 hello@company.com
7. Giveaway Rules
Running social media giveaways usually means repeating the same instructions.
Saving them as reusable text makes launching future campaigns much faster.
Example:
Enter by following our page, liking this post and tagging a friend in the comments. The giveaway ends in 1 week. Terms apply.
8. Product Descriptions
Many brands promote the same products or services repeatedly.
Instead of rewriting the description every time, keep an approved version ready to insert into your posts.
9. Event Information
Promoting webinars, conferences or product launches often involves repeating the same date, time, location and registration details.
Save these details once and update them only when necessary.
10. Affiliate or Legal Disclaimers
If you’re required to disclose affiliate partnerships or include legal information, reusable text helps ensure every post stays compliant.
Example:
This post contains affiliate links. We may earn a commission if you make a purchase.
BONUS: Caption Templates
Not every post needs to start from a blank page.
Save your favourite caption structures as text templates so you can focus on the creative part instead of rebuilding the same format each time.
For example, you might have templates for:
- Product launches
- Feature announcements
- Customer testimonials
- Educational tips
- Weekly promotions
- Company updates
A reusable template gives you a head start while still leaving room to personalise each post.
How to Save Frequently Used Text with Publer Shortcodes
Once you’ve identified the reusable text, text snippets and saved content you use most often, the next step is storing them somewhere that’s easy to access while creating content.
In Publer, you can do this with Shortcodes.
Create a Shortcode
Creating a Shortcode only takes a few seconds.
Simply:
- Create a free account on Publer
- Connect your social media accounts
- Go to the composer and create a new Shortcode for free.
- Give it a memorable name.
- Paste the text you’d like to reuse.
- Save it.
That’s it. Your reusable text is now available whenever you’re creating content.
Insert a Shortcode While Writing a Post
Instead of leaving the composer to search through documents, text snippets or old posts, you can insert your saved text directly while writing.
Simply click the Shortcodes button in the composer, browse your reusable snippets and select one of the saved text snippets on the list.
Your text is added instantly, allowing you to continue writing without breaking your workflow.
What’s New: Insert Shortcodes with One Click
Previously, you had to manually type the name of a Shortcode inside double curly braces.
For example:
{{ website }}
While this worked well for experienced users, it wasn’t always easy to remember every Shortcode you had created.
Now, you can also browse all of your saved Shortcodes directly from the composer.
With the new Shortcodes picker, you can:
- Browse all your saved Shortcodes.
- Search by name.
- Insert reusable text with a single click.
- Discover Shortcodes you may have forgotten about.
- Add and edit Shortcodes in the same view.
The result is a faster, more intuitive workflow that improves your social media workflow and makes reusable text accessible to everyone, not just users who remember every Shortcode name or knows how to write in code.
Whether you manage one brand or dozens of clients, the updated Shortcodes experience helps you create posts more efficiently while keeping your messaging consistent across every social network.
Saving reusable text is just one way to eliminate repetitive work. If you’re managing multiple brands or publishing content every day, there are plenty of other tasks you can automate too.
With Publer you can also:
- Schedule posts across all your social media accounts.
- Organize your media in one place with folders.
- Reuse evergreen posts with post recycling.
- Work with your team using approvals and internal notes.
- Auto-publish content at your best posting times.
- Export analytics reports automatically.
Combined with Shortcodes, these features help you spend less time on repetitive tasks and more time creating content.
Best Practices for Managing Reusable Text
As your library of reusable text grows, keeping it organised becomes just as important as creating it.
Here are a few simple habits that will make your Shortcodes easier to find, update and reuse.
Use Clear, Descriptive Names
Choose names that instantly tell you what each Shortcode contains.
Instead of generic names like:
- CTA
- Website
- New
Use names that describe their purpose:
- Free Trial CTA
- Pricing Page
- Link in Bio
- Customer Support
- Newsletter Signup
The easier they are to recognise, the faster you’ll find them while creating posts. If managing multiple brands, add the name of the brand/project in the name of the shortcode too.
Keep Information Up to Date
Website URLs, product pages, promotions and contact details change over time.
Take a few minutes every few months to remove anything you no longer use and update your most frequently inserted Shortcodes.
A clean, well-maintained library is much easier to navigate than one filled with duplicates or outdated content.
Create Different Versions for Different Goals
You don’t need just one CTA.
Save multiple variations for different campaigns and audiences.
For example:
- Learn More
- Start Your Free Trial
- Book a Demo
- Download the Guide
- Shop Now
Having several options helps keep your posts fresh while maintaining consistency.
Save More Than Just Text
Reusable text isn’t limited to captions.
Think about every piece of information you regularly add to your posts, such as:
- Product descriptions
- Event information
- Giveaway rules
- Affiliate disclosures
- Contact details
- Frequently used replies
- Hashtags
| The more repetitive tasks you eliminate from your content creation workflow, the more time you can spend creating original content. |
Spend Less Time Repeating Yourself & More Time Growing
Creating engaging social media content takes time. Repeating the same links, CTAs and information shouldn’t. Saving frequently used text helps you work faster, stay consistent and reduce repetitive tasks, whether you’re managing one brand or multiple clients.
With Publer Shortcodes, you can build your own library of reusable text and insert it into any post in just one click, so you can spend less time searching and more time creating.
Shortcodes are one small improvement that can save minutes every day. Combined with Publer‘s scheduling, post recycling ,media library, automated analytics reports and collaboration tools, they help turn repetitive social media work into a faster, more organised workflow.
Start saving your most-used captions, links, CTAs, text snippets and other reusable text today, and make every publishing session a little faster.
Get Started With Publer For Free!
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