Easily Connect Instagram Without Facebook To Publer

Managing your Instagram just got a whole lot easier!

Until now, scheduling and managing Instagram posts via social media management platforms like Publer required connecting Instagram with Facebook. Not anymore!

As of September 2024, Instagram updated its API, allowing users to connect their Instagram accounts directly to third-party applications without the need to link Instagram with Facebook Pages. This means fewer steps, more flexibility, and an overall smoother experience for those who want to focus solely on Instagram.

For years, businesses, creators and social media managers who preferred managing Instagram independently had no choice but to link it with Facebook due to API restrictions. If that sounds like you, good news: Publer now supports direct Instagram integration, making Instagram management more seamless than ever.

Meet Publer – Your Ultimate Social Media Management Tool

Publer is a powerful social media management platform designed to help businesses, creators, and agencies streamline their Instagram strategy. With Publer, you can plan, schedule, and analyze your Instagram content—all from one intuitive dashboard. Whether you’re looking to maintain a cohesive aesthetic, automate your posting schedule, or track performance with in-depth analytics, Publer gives you everything you need to grow your Instagram presence.

And now, with our brand new feature, you can connect your Instagram account directly to Publer, without needing a Facebook Page.

Why This Update Is Important For Instagram Management

If you’ve ever tried to connect Instagram to any social media scheduler, you know the struggle. For years, social media managers have had to jump through hoops, linking Instagram accounts to Facebook Pages, switching account types, dealing with permissions, just to schedule a single Instagram post.

This update brings major improvements for businesses, creators, and agencies looking for an easy way to connect Instagram accounts to a social media scheduler and manage their presence.

More Flexibility – Businesses that don’t use Facebook can now manage Instagram freely.
Easier Setup – No need to create or maintain an unnecessary Facebook Page just to use Instagram scheduling tools.
Better for Solopreneurs & Creators – Many Instagram users, especially influencers, prefer to keep their Instagram separate from Facebook for branding and privacy reasons.
Simplifies Managing Multiple Instagram accounts – Agencies handling multiple clients no longer need to worry about Facebook Pages for each Instagram profile.

Instagram vs. Facebook: Key Statistics

Understanding why this update is crucial starts with knowing the demographics of each platform:

Instagram (2.1B users) has higher engagement rates and a younger audience, with 32% Gen Z users. This makes it ideal for brands targeting younger, highly interactive audiences.
Facebook (3.06B users) has a broader but less engaged user base, with its largest group being 25-35-year-olds (30%) and only 19.5% Gen Z. It also has a higher male presence (57%).

With Instagram’s younger, highly engaged audience, this update is a game-changer for businesses and creators who primarily focus on Instagram and don’t rely on Facebook for their social media strategy

How to Connect Instagram to Publer Without Facebook

Now let’s get down to the nitty-gritty. Setting up Instagram on Publer without linking a Facebook Page is quick. Follow these simple steps to connect your Instagram account to Publer without the extra step of linking your Facebook Page and start managing your Instagram account:

Log in to Publer – Head to your Publer dashboard and sign in.

Go to Social Accounts in your Workspace – Navigate to the Social Accounts section to begin adding a new Instagram profile.

Select Instagram as a New Account – Choose Instagram and click “Connect”

Connect Instagram to Publer without Faceboook

Connect Independently: Choose the option to connect Instagram without Facebook.

Authenticate via Instagram Login – Use your Instagram credentials to securely log in and verify your account.

Grant the Necessary Permissions – Allow Publer to access your Instagram Business or Creator profile so you can schedule posts, track analytics, and more.

That’s it! No unnecessary Facebook linking, no extra steps, just an easy, direct Instagram connection. Yes, it’s literally that simple. You connected your Instagram to Publer, now what?

What You Can Do with Publer’s Direct Instagram Integration

Once connected, you can focus on growing your Instagram account with Publer. Whether you’re a content creator, brand, or social media manager, Publer gives you complete control over your Instagram content strategy with powerful tools designed to boost engagement and streamline workflow.

Here’s what you can do with Publer’s Instagram scheduling and growth features:

Plan, Preview and Schedule

Plan and preview your Instagram feed effortlessly using Publer’s visual content calendar and drag-and-drop feed planner to maintain a cohesive aesthetic. Schedule and auto-publish single-image posts, carousels, and Reels in advance, ensuring a consistent posting schedule. Plus, you can optimize your Instagram Stories strategy by planning and organizing them ahead of time to keep your audience engaged.

Create Engaging Instagram Content

Enhance your content with built-in design tools and AI assistance. Create eye-catching Instagram posts directly in Publer using built-in integrations like Canva, VistaCreate, PostNitro and Contentdrips. Generate captions and hashtags with AI-powered suggestions. With these features, you can craft compelling posts that capture attention and maximize reach.

Drive Traffic With Link In Bio

Customize your Instagram link in bio with Publer’s Link In Bio tool to drive traffic from your profile. With Publer’s fully customizable link-in-bio landing page, you can direct followers to multiple links in one place, making it easier for them to explore your content, shop your products, or connect with your brand.

Track With Powerful Analytics

Take your Instagram strategy to the next level with analytics, competitor monitoring, and team collaboration. Track performance with advanced insights, monitor up to 10 competitor accounts, and analyze their strategies to stay ahead. Collaborate seamlessly with your team by assigning roles and approvals. Plus, discover and share trending Instagram content to keep your brand relevant. With Publer, Instagram management is easier, faster, and more efficient, all without the need for Facebook!

With Publer, Instagram management is easier, faster, and more efficient, all without the need for Facebook!

Connecting Instagram to Publer: With or Without Facebook

Whether you want to connect your Instagram account through a Facebook Page or prefer an independent setup, Publer gives you both options. However, with the independent connection, there are a few API limitations to keep in mind.

Collaborator and Product Tagging isn’t supported
Creator profiles cannot automate stories

Everything else remains the same, and you can still take full advantage of Instagram scheduling, AI-powered caption generation, analytics, and competitor tracking through Publer.

If you need access to product tagging, video analytics, or Instagram Story scheduling for Creator accounts, you’ll need to connect Instagram to a Facebook Business Page before linking it to Publer. This ensures full functionality and unlocks additional Instagram insights.

Why Choose Publer for Instagram Management?

Managing Instagram effectively requires more than just scheduling posts; it also involves optimizing your content strategy, analyzing performance, and staying ahead of trends. Here’s why Publer is the ultimate Instagram management tool:

🔹 Cross-Platform Publishing – Schedule content across Instagram, Facebook, TikTok, LinkedIn, Threads, X/Twitter, Pinterest, YouTube, Bluesky, Mastodon and all from one dashboard.

🔹 Flexible Plans – Start for free or upgrade for advanced features like hashtag analytics and team collaboration.

🔹 Trusted by 520K+ Marketers – Join thousands of influencers, brands, and agencies using Publer to grow their Instagram presence.

Ready to Manage Instagram Without Facebook?

Take full control of your Instagram scheduling with Publer; no Facebook is required! Sign up today and experience seamless Instagram management like never before.