
Ever felt like your audience isn’t engaging enough with your posts?
With social media polls, you can spark conversations, get instant feedback, and boost your reach fueling conversations with your audience. Research shows that interactive posts like polls can generate up to four to five times more engagement than standard content.
Whether you are looking to run social media polls for business or just want to create fun social media polls for engagement, this feature can help you understand your followers better and grow your brand’s online presence.
With Publer’s brand new feature, scheduling and analyzing social media polls and surveys across platforms like LinkedIn, Twitter, and Mastodon has never been easier.

Publer is a powerful social media management platform designed to help businesses, creators, and agencies streamline their content strategy across multiple platforms. With Publer, you can plan, schedule, and analyze your posts, all from one intuitive dashboard. Whether you’re looking to automate your posting schedule, collaborate with your team using approval tools, or track performance with in-depth analytics, Publer provides everything you need to grow your social media presence efficiently.
And now, thanks to our latest update, you can schedule polls for LinkedIn, X, and Mastodon, boosting engagement and refining your social media strategy like never before.
Let’s dive into the benefits of social media polls and explore how you can schedule them with Publer to improve your social media strategy.

The Benefits of Polls: Why They Should Be a Part of Your Strategy
Social media polls have long been known for their ability to drive high engagement and help brands tap into valuable audience insights. Here’s how:
Increase Audience Engagement: Social media polls are interactive by nature. They invite your audience to participate directly, which significantly boosts engagement. In fact, interactive content like polls can double your engagement compared to regular posts. In fact, LinkedIn reports that polls increase engagement by 50%, as they provide an interactive and easy way for users to share opinions on business-related topics.
Instant Feedback: Polls are an excellent way to conduct quick social media polls for business, helping you test new ideas, products, or features with your audience before making decisions.
Boost Visibility: Social platforms like LinkedIn and Twitter tend to prioritize interactive posts, meaning your poll could get more visibility and reach than a standard update, especially as responses start rolling in.
Actionable Insights: Social media polls can be very useful to collect data from your audience. By analyzing poll results, you gain insights that can guide future content creation and overall strategy.

How Brands Are Using Polls to Drive Engagement
Many brands have successfully used social media polls to increase their engagement and gather customer feedback. Here are some examples of how polls are being used effectively by major brands:
Twitter Polls: Wendy’s and the Menu Makeover
Wendy’s is known for using Twitter polls to engage customers in a fun and interactive way. In one instance, they launched a poll asking their followers which of two menu items should be reintroduced. This not only increased engagement but also generated a buzz, with customers excited to see if their favorite item would make a comeback. Wendy’s tweet received over 10,000 responses, demonstrating the power of polls in driving brand awareness and user interaction
LinkedIn Polls: Microsoft’s Remote Work Discussion
Microsoft used a LinkedIn poll to spark a conversation about the future of remote work, which resonated deeply with their professional audience. The poll brought high engagement, not only in votes but also in comments, with users sharing their thoughts on the long-term effects of remote work. This type of polling is effective for positioning your brand as a leader in industry discussions, while also fostering engagement from professionals interested in the topic.
How to Schedule Polls with Publer: A Step-By-Step Guide
Now let’s go through creating polls and scheduling them for LinkedIn, X, and Mastodon from one single dashboard with Publer:
- Go to your Publer dashboard:
Log in to your Publer account and navigate to your dashboard.
- Click on “Create”:
Select the Create button to begin crafting your poll.

- Choose your platform:
Pick the platform where you want your poll to appear (LinkedIn, Twitter, or Mastodon).

- Write your text
Create a title for your poll.

- Click on “Poll”:
Once you’ve selected your platform, click the “Poll” option to begin creating your poll.
- Add your options:
Enter your poll question and answer options. Move answers around, or delete them if necessary. If you need more than three options, just click the “Add option” button to add additional choices. You can also choose the duration of your poll.

- Customize your poll for each platform:
Tailor your poll to each platform’s unique audience. For LinkedIn, remember to include a question (it’s required!).

- Preview & perfect
You can preview your poll on the right of your Create dashboard to ensure it looks just right for each social platform.

Finally tap schedule!
Once you’re happy with your poll, choose the date and time for it to go live. Publer allows you to schedule a single poll for all three platforms at once, or you can tailor the poll for each network to maximize its effectiveness.
And that is it. You have now automated your polls to go live and engage your followers without you needing to be online all the time

How To Analyze Social Media Polls To Improve Your Social Media Strategy
Scheduling polls is just the first step, analyzing their performance is key to refining your social media strategy. Publer makes it easy to track essential poll metrics, including reactions, shares, reach, clicks, comments, engagement rate, and more.
Key Benefits of Analyzing Polls
Improve Your Timing – Discover peak posting times for Mastodon, X (Twitter), and LinkedIn to maximize engagement.
Refine Your Content Strategy – Identify which polls perform best on each platform and tailor your content accordingly. If LinkedIn polls excel with business topics, focus on professional insights.
Track Audience Preferences – Learn what your audience cares about by analyzing engagement trends. Use this data to create content that resonates.
With Publer’s powerful analytics dashboard, you’ll have all the tools you need to make data-driven decisions, ensuring that every poll contributes to a stronger social media strategy.

Schedule & Track Social Media Polls via Mobile
With Publer, it doesn’t matter where you are, you can always keep up with your socials. With the Publer mobile app, you can easily create, schedule, and analyze social media polls on the go.
It’s the full Publer experience, in the palm of your hand!
Conclusion
Social media polls are more than just fun, they’re a powerful tool to engage your audience, gather feedback, and improve your social media strategy. With Publer’s new feature, scheduling and analyzing polls for LinkedIn, Twitter, and Mastodon has never been easier.
Ready to take your social media strategy to the next level? Sign up for Publer today and start scheduling social media polls along with your regular posts, all while tracking their performance to make smarter, data-driven decisions!
Try Publer today!
If you were on the fence about using Publer as your social media management platform, we hope these important updates might have changed your mind.
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