Introducing Publer AI Assist for Social Media and Blogs

If I was to pick the cover for a book about the life of someone working on social media, I’d just slap on the “everything is in flames” meme.

But I’m a responsible adult (unfortunately), so I’ll just say this: it’s hard. Like, juggling-a-million-tabs-while-your-phone-blows-up kind of hard.

Luckily, there are tools that make things a bit more bearable. Queue in Publer, helping us manage 10+ social media platforms, create, schedule, approve, analyze, and somehow stay sane.

Still, each part of social media management is a full-time job in itself. That’s why Publer supports bulk scheduling, so you can plan a bunch of posts in one go and maybe, just maybe, take a breath.

But then there’s the content creation part. And sometimes, your brain is just… not cooperating. Like, zero thoughts, head empty. So what has Publer done about it?

Offering AI Support Since 2023

Two years ago, we introduced the Publer AI Assistant to help with that exact thing. It’s here to make content creation faster, easier, and smarter. And honestly? It became one of the most-loved tools on our platform helping thousands of users write captions, brainstorm ideas, and turn creative block into “look at me go” moments.

Remember this little guy?

Well, since then, AI has evolved. So have your needs. And we’ve been listening and evolving along with you.

Today, we’re very excited to introduce a whole new experience inside Publer: A smarter, faster, and more intuitive AI Assistant, now docked to the left of your Publer composer, like a chat window. Always ready to help you brainstorm, write, rephrase, translate, and even respond to comments, without ever getting in your way.

And now, in true Publer fashion as we’ve done before, we’re launching it in beta with our community. Why? Because the new AI Assistant isn’t fully done yet. We want YOU to build it with us. You can share your feedback, ideas and more to make AI Assistant even better and more helpful for you. Got prompt ideas? Things it can do for you? Just let us know and we’ll upgrade it for you.

What’s New: Your 24/7 AI Assistant by the Composer

Before, Publer AI Assistant would pop up in its own window, freezing the rest of your screen until you finished your prompt. Not ideal, right?

Now, it opens on the left side of the composer, just like a conversation with ChatGPT, and stays right there as you create your post, helping you in every step of the process. Want to rewrite something? Stuck with no ideas? AI Assistant is there to help you.

No more back-and-forth. No more broken flow. Just you, your posts, and AI Assistant on standby.

What You Can Do with Publer AI Assistant

We’ve got some ideas brewing on how to make the Publer AI Assistant even better, but our AI is already equipped with a lot of helpful features. So let’s hit rewind and remind you what the AI Assistant is already capable of and what you’re missing out on if you’re not using it to its full potential.

Spoiler: We’re talking hours of your precious time and a whole lot of energy saved.

Brainstorm ideas and generate copy in seconds

Stuck on what to post next? Coming up with new post ideas and generating social media copy can be challenging, especially when you’re short on time. With Publer AI Assistant, you can generate social media post ideas in seconds. Fill your whole Publer calendar with topics that make sense for your brand and your niche. You give the prompt, AI Assistant takes care of the rest.

And AI Assistant doesn’t stop on ideas, it executes them. It writes your content from top to bottom, with hooks, body, call to action, hashtags, and everything in between. The more specific you are with your prompt, the better the copy it delivers. Generate captions, post and more.

Complete your thoughts

Write the first sentence and let AI take it from there. Whether it’s finishing a paragraph or helping you expand a caption, it keeps your content flowing. Simply tap on “Complete” and it does the rest for you. That idea AI Assist gave you before? Let it complete it for you immediately.

Tailor content for each platform

One size doesn’t fit all. Publer AI generates social media posts for all the platforms Publer supports: Facebook, Instagram, LinkedIn, X/Twitter, TikTok, Pinterest, YouTube, Threads, Telegram, Bluesky, Mastodon and WordPress, so you can sound smart and social in every format. It will never say click the link in bio for Facebook posts.

Translate into multiple languages

Want to reach global audiences? Is your brand operating in different countries? Publer AI can translate your social media posts quickly and fluently, helping you connect authentically with local audiences. Or simply generate your content in different languages. No awkward auto-translations.

Match your brand tone & rephrase

Your copy isn’t sounding right? Rewrite entire posts or just selected sections with AI Assistant. Simply select the copy you need rewritten and tap on “Rephrase.” The AI simplifies, expands, shortens, or rewords your content while keeping your message intact. You can take the matters in your hands as well to give it instructions on how you want your copy rewritten.

Whether your voice is friendly, professional, cheeky, or bold AI Assistant will apply it to your posts at your command. Keep your brand tone consistent and recognizable across every post, platform, and language.

“Why did the cappuccino file a police report? It got mugged! ☕😂”

See? It also tells jokes.

Generate hashtags that actually work

Hashtags can make or break your reach and finding the right ones? That takes time.
Publer AI Assistant is your hashtag generator that suggests hashtags tailored to your content, brand and niche in seconds. All you need to do then, is tap “Insert.”

Smarter Alt Text, made simple

Describing images is key for both accessibility and SEO, but it’s easy to overlook. With Publer AI Assist, you can now generate accurate, on-brand alt text for every image in seconds. Whether it’s a product shot or a quote graphic, AI ensures your visuals speak to everyone, including search engines.

Reply to comments like a pro

Engaging with followers takes time and energy. Now you can respond faster with smart, tone-aware replies and even tweak them to sound more personal. Simply tap on Comment with AI and let it generate a fitting reply.

Write SEO-Optimized Blog Posts

With Publer’s support for WordPress, blogging becomes part of your social strategy, not a separate task. And with the built-in AI Assistant, creating content that ranks is easier than ever. From compelling titles and meta descriptions to keyword-rich paragraphs and entire blog drafts, Publer AI helps you craft articles that both your audience and search engines will love.

Beyond Copy: Stunning Images, Too

Publer AI Assistant doesn’t only generate copy. It also creates beautiful, custom images powered by DALL·E 3. Whether you need something to make your post stand out or a scroll-stopping visual, just give it a prompt, and voila: Crisp, eye-catching images ready for your social media.

Can you guess what prompt we’ve given it the AI generated image below?

Do more, at your own pace

The ideas we mentioned above are just the beginning. Publer’s AI Assistant is at your command, ready to help with whatever you need. Need post ideas, captions, hashtags, or maybe a quick recipe idea? (Okay, we’re not offering dating advice… yet.) But seriously, it’s the kind of assistant you can ask anything without hesitation. No judgments, just results.

Try the New AI Now!

Ideas, captions, hashtags, alt text, replies, images, Publer’s upgraded AI Assistant does it all. And now, it’s right where you need it: conveniently docked on the left side of your composer.

Create smarter social media posts, faster. Try the improved AI Assistant and schedule everything seamlessly, right from your dashboard.