DesktopStart

Maintaining an effective online presence across multiple social networks can be time-consuming, but you can easily customize your posts for each social network with Publer.

To customize posts for each social network:

• Go to the Create tab.

• Select the social accounts where you want to share the post and create your content.
• Click the Customize Post icon.

• Select a social account and make the necessary changes to its post. For example, a Pinterest post requires you to select a board.
• Repeat these steps for any other social accounts you want to customize. This allows you to customize the content for each selected social account directly from the Create composer.

• To double-check where you're posting, hover your mouse over the social network logo.
• You can also preview the post on the right side to see how it will appear on each social network.

To customize posts after they have been scheduled:

• Go to the Calendar and open the scheduled post.
• If the post was created for multiple social accounts, click the Customize post icon, then select the social account whose post you want to customize.

• Make the necessary changes and click Save.

• To customize follow-up comments, click Customize comments, select each applicable social account, and edit its comment.

• Click Save to apply the changes. To use the same follow-up comment across all selected accounts again, click Uncustomize comments.

Learn more about customizing a post for each network here.

DesktopEnd

MobileStart

You can also customize your posts for each social network directly from the Publer mobile app.

To customize posts for each social network from mobile:

• Open the Publer app and tap the + button at the bottom of the screen.
• Select the social accounts where you want to publish.
• Create your post.
• The option to customize your post for each social account will appear.

• Enable the option to customize the post for each social account.

• Customize the content for each social network as needed. For example, you can add a photo for Facebook and Instagram, shorten the text for X/Twitter, or add a CTA button for Google Business Profile.

• Publer will notify you if there's an issue with your post, such as the text being truncated for X/Twitter, so you can make the necessary changes before publishing.

To customize posts created for multiple social accounts:

• When editing a post created for multiple social accounts, enable Customize.
• The social accounts included in the post will appear at the top.

• Select the social account you want to customize and make the necessary changes to its post.
• You can switch between the social accounts at the top to customize each post individually.

• Once you have finished customizing the posts, tap Save to apply the changes.

MobileEnd

Updated on: 27/09/2026