DesktopStart

Mentions work differently across social networks, since each platform has its own rules and infrastructure for tagging accounts. Because of this, you cannot apply the same mention to multiple social networks at once.

Instead, you need to customize the post for each social network and add the correct mention for that platform. You can also use Shortcodes to make this process faster when you frequently mention the same accounts.

To mention accounts across multiple social networks:

• Go to Create in Publer.
• Select the social accounts you want to post to.
• Start creating your post.

If you try to add a mention while multiple social networks are selected, Publer will notify you that mentions are channel specific.

• Click on the Customize icon to customize the post for each social network.

• Select each social network individually.
• Type @ followed by the name or username of the account you want to mention.

• Select the correct account from the suggestions when available.
• Repeat the same process for the other social networks.

For example, if you want to mention the same brand on Facebook, LinkedIn, Instagram, and Threads, you need to add the corresponding account mention separately for each network.

Once published, each post will display the correct mention for that specific social network.

Use Shortcodes to mention accounts:

If you regularly mention the same brand, partner, or account across different social networks, you can use Shortcodes to make the process faster.

Instead of searching for and adding each account mention manually every time, you can create one Shortcode and save the corresponding mention for each social network under it.

For example, you could create a Shortcode called:

{{kibo}}

• Then, add the corresponding Kibo mention for each social network to that Shortcode.

For example:

• Facebook: @Kibo
• LinkedIn: @Kibo AI
• Instagram: @kibo_ai

When creating a post:

• Customize the post for the social network.
• Type {{ in the composer.
• Select the Shortcode you created.

• Publer will insert the saved mention for the corresponding social network.

• You can also check the mentions in the Live Preview before publishing.

This is especially useful when the same brand uses different usernames or account names across social networks.

Keep in mind:

• Mentions are currently supported for Facebook, LinkedIn, Twitter, Instagram, Threads, Bluesky, and Mastodon.
• When posting to multiple networks, customize each post before adding the correct mention.
• Mention availability may vary depending on each social network's API limitations.
• You can use Shortcodes to quickly reuse mentions for accounts you tag often.

DesktopEnd

MobileStart

Mentions work differently across social networks because each platform has its own rules for tagging accounts. Because of this, the same mention cannot be applied to multiple social networks at once.

On the mobile app, you can either customize the post for each social network and add the correct mention manually, or use Shortcodes to make the process faster.

To mention accounts across multiple social networks:

• Open the Publer mobile app and tap the + button.

• Select the social accounts you want to post to and start creating your post.
• Enable Customize to customize the post for each social network.

• Select the social network you want to customize.
• Type @ followed by the name or username of the account you want to mention.
• Select the correct account from the suggestions.

• Repeat the same process for the other social networks.

For example, if the same brand uses different accounts on Instagram, LinkedIn, and Twitter, add the corresponding mention separately for each network.

Use Shortcodes to mention accounts:

If you frequently mention the same brand or account across different social networks, you can use Shortcodes instead of searching for each account every time.

For example, if you already created a Shortcode called:

{{kibo}}

When creating a post:

• Type {{ in the caption field.
• Select the Shortcode you want to use.

• Publer will insert the saved mention for the corresponding social network.

• Tap the Preview/eye icon to check how the mentions will appear before publishing.

This is especially useful when the same brand uses different usernames or account names across social networks.

Keep in mind:

• Mentions are currently supported for Facebook, LinkedIn, Twitter, Instagram, Threads, Bluesky, and Mastodon.
• When posting to multiple networks, customize the post before adding the correct mention for each one.
• Mention availability may vary depending on each social network's API limitations.
• You can use Shortcodes to quickly reuse mentions for accounts you tag often.

MobileEnd

Written by: Brikena Cani

Updated on: 07/09/2026