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How to add follow-up comments to my posts

DesktopStart

In Publer, you can add follow-up comments to your posts to extend conversations and boost engagement. These comments can include hashtags, links, captions, emojis, or media, and can be scheduled to appear with a delay on all supported social accounts except Pinterest, TikTok, Facebook Personal Profiles, and Google Business Profiles.

You can also set a default follow-up comment through Post Presets for supported networks. In addition to scheduling delays, follow-up comments can be configured with advanced conditions, such as triggering based on reach or engagements.

To add a follow-up comment:

Go to Create.

Select the desired social accounts.
Click on +Add Comment/Thread below the composer.

Note: If you want to add follow-up comments to all the selected accounts, you have to specify it one by one or Apply to all.

Note: To add follow-up comments to a recurring post, you need to set them up while scheduling. This way, each occurrence will automatically include the follow-up comment or any other post callbacks. Otherwise, you will have to update each occurrence manually.

Each comment can have anything from text, to links, to hashtags, to media.
After that, you can set conditions for when the follow-up comment will be posted. You can do this by clicking on the 3 dots on the right-side of the post and choosing Add Conditions.

Conditions can be based on Time (Is older than, previously 'Delay'), Reach, and Engagements.

You can configure follow-up comments to be added automatically based on time or performance. Conditions can be combined so that either all must be met or only one is required.

EXAMPLE: You can set a comment to be added only if the post is at least a certain time old AND/OR if it has more or fewer engagements or reach than the number you define.

Under Is older than, specify the time delay after which the follow-up comment will be posted.

You can also set conditions based on Engagements and/or Reach.

Example: A comment can be added automatically if the post’s reach or engagement is less than or more than a specific value by selecting < or > and entering the number.

To add an additional comment/thread, click the +Add Comment/Thread below the existing one.

You can also set conditions for additional follow-up comments. However, performance-based conditions apply only to the first comment.

Once you have finished creating the follow-up comments/threads and your comment section is ready, simply preview the follow-up comment under the post preview on the right and then you can proceed with scheduling the post accordingly.

NOTE: Threads and follow-up comments do NOT carry over automatically when reusing posts from saved drafts, scheduled content, or previously published posts. Therefore, you will need to manually add them each time.

To set a default follow-up comment for your posts :

Go to Social Accounts.
Select the social account where you want to apply post presets.
Navigate to the Post Presets tab, and locate the Default auto-comments setting.

Add your follow-up comment. Each comment can have anything from text, to links, to hashtags, to media.
After that, you can set conditions for when the follow-up comment will be posted.

Conditions can be based on Time (Is older than, previously 'Delay'), Reach, and Engagements.

You can configure follow-up comments to be added automatically based on time or performance. Conditions can be combined so that either all must be met or only one is required.

EXAMPLE: You can set a comment to be added only if the post is at least a certain time old AND/OR if it has more or fewer engagements or reach than the number you define.

Under Is older than, specify the time delay after which the follow-up comment will be posted.

You can also set conditions based on Engagements and/or Reach.

Example: A comment can be added automatically if the post’s reach or engagement is less than or more than a specific value by selecting < or > and entering the number.

To add an additional follow-up comment, click the small + icon below the existing one.

You can also set conditions for additional follow-up comments. However, performance-based conditions apply only to the first comment.

Once you have finished setting up the default follow-up comments, simply click on Save and you may proceed with scheduling your posts, and the configured follow-up comments will be applied automatically.

Keep in mind:

Follow-up comments are available for Twitter, BlueSky, Mastodon, and Threads accounts on Publer, but will be posted as different posts (i.e. threads) instead of comments, creating a Twitter thread, a Mastodon thread, a BlueSky thread or a Threads post.
To add follow-up comments to a recurring post, you need to set them up while scheduling. This way, each occurrence will automatically include the follow-up comment or any other post callbacks. Otherwise, you will have to update each occurrence manually.
You can also schedule follow-up comments for Facebook Groups, as long as you are posting as a Page to that Group.
Pinterest, TikTok, Facebook Personal Profiles, and Google Business Profiles don’t support follow-up comments due to API limitations.

DesktopEnd

MobileStart

You can add follow-up comments to your posts in the mobile app, with hashtags, links, captions, emojis, or media which can appear with a delay, for all social accounts supported by Publer, apart from Google and Pinterest whose APIs don't support it.

To add a follow-up comment:

Click the + sign to create a post.
Choose the desired social accounts.
Click on the +Add a thread/comment to start creating your thread/reply.

If you want to add a delay for the first follow up comment, click the Conditions icon below.
You can add conditions to each thread the same way.
You can also choose to Add media/hashtags or Delete a thread.

In the pop up, use the Is older than condition to specify the delay for the next comment. This is the updated name for the former Delay option.

(OPTIONAL) You can set follow up comments to post automatically based on the performance of the previous post. For example, the next comment can trigger only if the earlier post reaches the engagement levels you define.
Click on Save after adding the conditions.

NOTE: Follow up comments can be triggered by a specific delay or by performance. Conditions can be based on Time (Is older than), Reach, and Engagements.

To continue your thread, click the the option +Add a thread again.
Once you have finished creating the follow-up comments and your thread is ready, simply click on Save and proceed with scheduling the post accordingly.

Keep in mind:

Follow-up comments are available for Twitter, BlueSky, Mastodon, and Threads accounts on Publer, but will be posted as different posts (i.e. threads) instead of comments, creating a Twitter thread, a Mastodon thread, a BlueSky thread or a Threads post.
To add follow-up comments to a recurring post, you need to set them up while scheduling. This way, each occurrence will automatically include the follow-up comment or any other post callbacks. Otherwise, you will have to update each occurrence manually.
Pinterest, TikTok, and Google Business Profiles don’t support follow-up comments due to limitations of their APIs.

MobileEnd

Updated on: 04/12/2025

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