How to apply UTM parameters
UTM parameters are codes which you insert to different URLs, so you can track where the traffic is coming from and how people managed to find that information. After adding those parameters to the links you want, you can easily measure their performance.
To apply UTM Parameters:
- Go to Social Accounts and select a social account.
- Click URL Settings and turn Google Analytics on.
- You will see 5 Keys by default (utm_source; utm_medium; utm_campaign; utm_term; utm_content).
- Finally, edit the Keys and their values to your liking.
If you want to learn more about UTM parameters go here.
Updated on: 10/02/2025
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