new title / role at SteelSeries: global director, social media, esports and influencers 🤠 https://t.co/ie4WOG2BLt

Copywriting videos that will actually change your life part 1 https://t.co/kYLMoj14zG

CAN YOU BELIEVE THIS? Carney’s Immigration Department is advertising Canada’s “free health care” to the world, trying to increase immigration levels, while 6.5 million Canadians can’t see a family doctor. Emergency rooms are closing because there’s no capacity, and patients are dying waiting for care. Instead of fixing the crisis at home, the Liberals are running international ads bragging about a broken system to increase immigration numbers. This is what happens when a government floods the system with out-of-control immigration while failing to take into account health care capacity. It’s not fair to Canadians waiting for care, and it’s not fair to the newcomers who are being sold a false bill of goods. Compassion must consider capacity. Complete Liberal obliviousness.👇

A recurring SEO Stuff (https://t.co/wKpf0EILTx) customer, a law firm in a very competitive niche, has seen its search traffic and AI search visibility grow a lot over the last few months. Steal their formula so you can replicate it for your own business. It will never be easier than today to make traditional + AI search your #1 sales channel. But before I get into the specific details... If you want 3 cheat codes for getting your business into ChatGPT + Perplexity within the next 30 days, just RT this + follow me + reply with "SEO Stuff Cheat Codes" and I'll DM you. You must do all 3 for the DM. Alright, so let's start with the wins here. Growth in monthly organic visitors Growth in ranking keywords Growth in AI Overview citations Growth in ChatGPT citations Growth in Gemini, Perplexity, and Copilot mentions across multiple pages And they operate in one of the hardest categories in SEO and AI search optimization. They're competing against companies who have thrown millions of dollars at being #1 in the search results while spending a fraction of a fraction of a fraction of that. So how can you replicate and steal their strategy? Let's start at the top. Most businesses still write for Google like it's five years ago and their results show it. There's a reason so many sites got smashed in 2023. Content and the sort of content that does well in Google and ChatGPT has changed over the past 6-12 months. A lot. (Check my post from yesterday on a study which shows precisely what sort of content does well in ChatGPT, Perplexity, etc now.) SEO Stuff (https://t.co/wKpf0EILTx) flipped the old formula on its head and builds content that’s specifically readable for both Google and AI systems like ChatGPT and Gemini. Here’s how: Every page and blog post starts with a “TL;DR” section summarizing the core answer or outcome. Each H2 is written as a question, the exact phrasing someone might type or ask aloud. The first 2–3 sentences under each H2 deliver a complete, direct answer. Highlighted key stats, legal terms, and definitions to make extraction easier for AI crawlers. Remember, LLMs and AI Overview scrapers extract meaning from tight, self-contained sections. This makes the content easy to feature in Google snippets and to be cited by ChatGPT, Gemini, and Perplexity. This is where SEO Stuff's Premium Content Bundle (https://t.co/5osvnSaiGB) really shines, by the way. But what this law firm started with was actually SEO Stuff's Gold Plan (https://t.co/yEFyM0Ze7W). I always recommend this to everyone as their first SEO Stuff purchase. It offers a perfect balance between authority-building and content creation. When it comes to authority-building, instead of chasing random guest posts, SEO Stuff focuses on topical authority and entity relevance. Here’s the 3-part system used: DR50+ niche PR links only. All placements came from small-business-related publications. Contextual anchors. Each link used real entities: law firm name, city, and practice area and not generic anchors. Consistent citation pattern. Internal linking within those referring domains gets structured so Google sees these links as reinforcing authority, not as isolated mentions. Here's why that works: AI Overviews pull heavily from Google’s top 10 sources. By strengthening backlinks from trusted entities, the pages are promoted into that layer and started showing up in Gemini and ChatGPT responses. Next comes branded + local query optimization. You have to build branded search out on purpose. ChatGPT, Perplexity, and Gemini heavily weight branded and entity-related mentions when deciding which businesses to cite. You need to embed your company name + city in schema and page titles (structured data still matters). You need to add a “Reviews” page and “About Our Team” page with heavy interlinking, both critical for LLM context. You need to encourage branded search via meta descriptions (“Learn why [Firm Name] is one of the top-rated [Practice Area] firms in [City].”) You need regular blog posts with internal links referencing the brand name naturally (not keyword stuffing). Mind you, this is why so many SEO Stuff customers who started with the Gold Plan (https://t.co/yEFyM0Ze7W) then shift into a monthly schedule of the Premium Content Bundle (https://t.co/5osvnSaiGB). Proper internal linking also played a huge role in all this. It's actually more important than ever now with AI search, albeit for different reasons than traditional search. Traditional internal linking is about passing authority, whereas SEO Stuff takes it a bit further by using it to organize semantic meaning. So for example: Each service page links to 3–4 blog posts targeting subtopics or FAQs. Each blog post links back to the main service page with a natural anchor that echoed the search intent. This not only improves crawling and ranking, but also makes the site’s hierarchy extremely clear to both search engines and AI systems parsing structure. And keep in mind, you can do all this without paying for ads. The best part? It compounds. It also doesn't stop when you turn off the ad spend. All of which is to say, if you want to follow this same playbook: Audit your top pages. Add question-based H2s and short, bolded answers. Refresh your content monthly. Gemini and AI Overviews prefer fresh timestamps. Build backlinks only from DR50+ domains in your niche. Increase branded search. Mention your brand naturally throughout your content. Add a “Reviews” or “Testimonials” page because it improves AI citation trust. Do those things consistently for 60–90 days and you’ll start showing up not just in Google, but across ChatGPT, Gemini, and Perplexity too. Or, if you want the heavy lifting done for you, try SEO Stuff's Gold Plan: https://t.co/yEFyM0Ze7W Or SEO Stuff's Premium Content Bundle. https://t.co/5osvnSaiGB There's a reason more than 80% of customers reorder. The results speak for themselves. Make sure you follow me this week as I post case studies from multiple business categories that SEO Stuff customers operate in. And if you want 3 cheat codes for getting your business into ChatGPT + Perplexity within the next 30 days, just RT this + follow me + reply with "SEO Stuff Cheat Codes" and I'll DM you. You must do all 3 for the DM.

D'Angelo complains that social media spoils concert surprises. His manager Kevin Liles counters by showing him the flood flowers he's receiving on social media 🥹 https://t.co/mAwLB3e0Ju

Another busy day and back home ready to tuck into this lovely Lamb shoulder casserole that’s been cooking slowly all day! I love this time of year, when the days start getting shorter and we have the run up into Christmas. Got so many ideas and plans for work from now until then so it’s head down and hard graft, so a nice hearty dinner like this will keep me going. I hope you all had a brilliant day today. Gonna smash this down me and watch a nice film with the family! Sending love to you all. Bosh❤️

Your content calendar is dead. That $3M PlayStation ad from a 4-year-old using Higgsfield Sketch-to-Video wasn't planned for weeks. It was probably made in ten minutes on a Tuesday morning. This is the end of slow, planned social content. https://t.co/1tSKRiigHh