One of the simplest hacks to boost your social media presence, on any platform, is to engage with your top-performing posts. Adding a comment or reposting them can significantly extend their reach and maintain momentum long after the initial buzz.
Why does this work? Social networks thrive on engagement. Every new interaction tells the algorithm that your post is still relevant, pushing it back into circulation and increasing its organic visibility. In other words, your best content gets an even bigger stage.
The opposite is also true: underperforming posts can drag down your overall presence. Removing them helps keep your feed polished, professional, and appealing to both your audience and the algorithms.
Of course, doing all of this manually — tracking and engaging — takes time. That’s where automation comes in. With Publer‘s new performance-based actions, you can automatically comment on, share, or delete posts depending on how they perform. Think of it as a hands-free way to keep your content strategy sharp, consistent, and effective.
Scheduling comments
Commenting on your own post benefits in different ways depending on the social network:
- LinkedIn & Facebook – Each new comment helps the post resurface in people’s feeds, giving it a second (or third) wave of visibility. Links also perform better when placed in a comment instead of the post.
- Instagram – Comments are the perfect place to add hashtags without cluttering your main caption, keeping your post clean and professional.
- Twitter/X, Threads, Bluesky & Mastodon – Comments (or threads) are essential for expanding on your message, letting you share thoughts that go beyond the character limit.
Scheduling comments in advance, commonly known as the first comment, is nothing new for social media managers. However, at Publer, we have always referred to them as follow-up comments.
Not to sound different, but because a scheduled comment isn’t always the very first one. You might schedule multiple comments for the same post or even set them to appear after a specific delay.
Scheduling first comments
Looking for the most basic automation? You’re only three steps away:
- Click the follow-up comments icon when creating a new post.
- Enter one or more comments without specifying any conditions.
- Hit Save and preview how your comments will appear.
Once your post goes live, the scheduled comments will be added instantly, giving your content a stronger start and keeping your captions clean.
Scheduling threads
Threads on Twitter/X, Threads, Bluesky, and Mastodon are essentially just a main post followed by a series of follow-up comments. In other words, what appears to be a long article is actually a series of shorter posts linked together, making follow-up comments the backbone of threaded conversations.
The steps are exactly the same as scheduling a first comment; the only difference is in the wording.
P.S. We’re also working on a smoother experience. Soon you’ll be able to create full threads directly from the main composer, without having to jump through extra modals. You can subscribe to updates here.
Scheduling comments with conditions
Automated comments are great, but a comment posted too early might get buried, while one added at just the right moment can revive a post.
Posting comments with a delay
Social networks are smart enough to detect automated comments, and posting them instantly can sometimes trigger shadowbans or reduced reach. A simple workaround is to schedule your comment with a slight delay.
A few minutes delay creates the impression that you manually returned to engage with your own post after it went live, giving your automation a more authentic, human touch.
Delays can also be beneficial when running a promotion, as they allow you to remind your audience of the deadline.
Posting comments based on post performance
Social network algorithms always favor comments on posts that are trending. That’s the perfect time to drop a link to your website or services.
Note: Performance-based conditions apply only to the first comment
Here are a few simple examples of how you can use performance-based conditions:
- Add a comment only once your post reaches more than 1,000 people AND gets fewer than 20 interactions
- Add a comment only once your post is at least one week old OR has more than 50 interactions
The three conditions we currently offer are post age, engagements, and reach.
Note: Post insights are synced every 24 hours (unless you trigger a manual sync). To make performance-based comments more effective, they’ll be published at your next best posting time, or during the workweek when engagement is typically higher.
Scheduling shares and reposts
The second most effective way to boost a post’s organic reach is by resharing or reposting it, either across other social accounts you manage or back to the original account.
- YouTube & WordPress – Sharing videos or articles across other social networks is a simple way to drive more views and engagement.
- LinkedIn – Sharing a post from your personal profile to your company page (or vice versa) can significantly expand its reach.
- Facebook – Cross-sharing between pages you manage helps boost visibility and audience overlap.
- Twitter/X, Threads, Bluesky & Mastodon – Reposting or quoting your own posts after some time, especially if they’ve gone viral, is one of the simplest algorithm hacks for extending reach.
Scheduling automatic shares
Looking for the most basic automation? You’re only three or four steps away:
- Click the auto-share icon when creating a new post.
- Select the accounts you want to share to.
- Bonus: add a delay when cross-sharing to multiple social networks.
- Add an optional text to accompany the share and click Save.
Once the original post is published, Publer will automatically share it to the social accounts you selected; and, where possible, make it appear as a native share or repost.
Imagine not having to wait for a YouTube video upload, copy its link, and then share it manually.
Scheduling automatic reposts
Reposts within the same social network are essentially shares without a caption. They work exceptionally well on platforms like Twitter/X, Threads, Bluesky, and Mastodon.
Scheduling shares and reposts with conditions
Similar to comments, you can take it a step further by sharing posts only when the algorithm is most likely to favor you, whether that’s after a set amount of time or once the post reaches certain performance thresholds.
Here’s a simple example:
- Repost a Twitter/X post if it has gone viral
Note: Post insights are synced every 24 hours (unless you trigger a manual sync). To make performance-based shares more effective, they’ll be published at your next best posting time, or during the workweek when engagement is typically higher.
Scheduling automatic post deletions
As harsh as it sounds, not all posts deserve to live forever.
For example, you might want to:
- Delete posts that don’t reach a minimum number of likes or views after a set time.
- Remove time-sensitive announcements or promotions once they expire.
- Keep your feeds polished by clearing away posts that no longer add value.
Auto-deletes with conditions
Unlike comments and shares, posts can only be deleted automatically after a set amount of time, but you can combine this with performance-based conditions for more control.
- Click the auto-delete icon when creating a new post.
- Edit conditions to make sure the default post lifetime makes sense
- Optional: add more conditions
Here’s a simple example using all three available conditions:
- Delete the post if, AFTER a week, the reach is less than 100 people AND very few interactions
For Facebook Pages and YouTube videos, you can choose to hide posts instead of deleting them.
Setting default presets for these actions
Instead of manually setting up callbacks like comments, shares, or deletes each time, Publer makes it easier with post presets. You’ll find a dedicated presets tab under each social account’s settings.
This is where you can define defaults, such as:
- A specific comment that should always be added to viral posts.
- Automatically sharing every new YouTube upload to other social networks.
- Deleting posts that don’t meet performance expectations.
Similarly, you can choose a default Facebook location and album, Instagram location, Threads location, Pinterest board, Twitter/X community, or Bluesky language.
Once configured, these post presets are automatically applied whenever you create a new post in Publer (currently on the web version).
And of course, you can always make last-minute changes if you want to make exceptions for certain posts.
Automate social interactions with Publer
Publer is a powerful social media management platform serving half a million social media managers, marketers, and agencies worldwide. These automations are only the tip of the iceberg.
Please note that scheduling automatic comments, shares, and deletions is included from the Professional plan and up, but you can try them out for free a few times.
Performance-based conditions are available only on the Business plan and up.
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