In 2025, AI isn’t a “nice to have” for social media managers, creators, or entrepreneurs, it’s non-negotiable.
And if your social media scheduler doesn’t have it built in? You’re already behind.
That’s why Publer launched AI Assist back in early 2023. Since then, it’s gone from a handy caption generator to a full creative partner. And with the latest updates: Brand Voices, Analytics-fueled answers, and stored conversations, Publer AI now helps you create smarter content, faster, and with way more personality. And the best part? You can access all these upgrades right from the mobile app.
Let’s get into it!
Brand Voices: Be Who You Want to Be on Social
Different audiences call for different vibes. You can’t keep the same professional LinkedIn tone when you’re posting funny video on TikTok. Or share quirky content to a serious Dental Clinic’s profile.
With Publer Brand Voices, you can create tailored AI “personalities” for every client, workspace, or social account. Each voice is fully customizable. Give it a name, feed it prompts, upload brand guidelines, or content written in your preferred tone. Publer AI will learn and adapt, so it talks exactly how your brand should.
If you have one main brand tone, make it a default so it’s easily accessible at all times.
Once your Brand Voices have been created, you can view, edit or delete them at any time. You can also switch between different Brand Voices when using AI to create content. That means Publer AI can be polished and professional for your B2B client, then cheeky and bold for your lifestyle brand.
Analytics-Fueled Answers: AI With Receipts
Publer AI doesn’t just sound smart now. It is smart. Because now you can feed it your own analytics data.
Simply connect your social accounts analytics when creating a Brand Voice, and suddenly your AI isn’t guessing, it’s learning directly from your performance for the past 30 days. It constantly updates so it always gives you an accurate and timely answer regarding your social media performance.
Once your analytics are linked, Publer AI becomes a strategist that knows your numbers inside out. You can ask:
- “Which post performed best this week?”
- “What’s driving engagement right now?”
- “Can you draft a new post based on our top-performing reel?“
And instead of general suggestions, you’ll get data-backed answers: clear insights on what’s working, what’s flopping, and fresh ideas to repeat your wins.
You decide the scope:
- Connect multiple accounts into one Brand Voice for a big-picture strategy.
- Or keep analytics separate to get laser-focused insights per channel.
Either way, it’s like having a strategist in your pocket, one that knows the numbers better than you (and answers in seconds).
So the next time your client or boss asks for updates, don’t sweat it. Just forward the question to Publer AI. It’s already done the math.
Keep Up On Your Conversations Right Where You left Off
Ever had a brilliant brainstorm with AI… and then lost it forever? Yeah, that sucks.
Now with Publer AI chat history, you can revisit, rename, and continue past conversations easily.
Want to keep one chat for campaign ideas, another for analytics reports, and another for cheeky post rewrites? Easy. Simply start new ones and rename them so you don’t forget.
Nothing gets lost, and you never have to “start over” again.
Brainstorm ideas and generate copy in seconds
Struggling with what to post next? Publer AI turns that blank page into a calendar full of ideas in seconds. Just drop in a prompt, and it generates hooks, captions, and content tailored to your brand and niche.
With Brand Voices, those ideas feel even more on-point, aligned with your tone, informed by past performance, and customized for each platform. Speaking to global audiences? Translate instantly. Not happy with a draft? Rephrase until it clicks.
It’s fast, flexible, and built to keep your content consistent and creative, no matter how busy things get.
Complete your thoughts
Write the first sentence and let AI take it from there. Whether it’s finishing a paragraph or helping you expand a caption, it keeps your content flowing. Simply tap on “Complete” and it does the rest for you. That idea AI Assist gave you before? Let it complete it for you immediately.
Generate hashtags that actually work
Hashtags can make or break your reach and finding the right ones? That takes time.
Publer AI Assistant is your hashtag generator that suggests hashtags tailored to your content, brand and niche in seconds. All you need to do then, is tap “Insert.”
Smarter Alt Text, made simple
Describing images is key for both accessibility and SEO, but it’s easy to overlook. With Publer AI Assist, you can now generate accurate, on-brand alt text for every image in seconds. Whether it’s a product shot or a quote graphic, AI ensures your visuals speak to everyone, including search engines.
Reply to comments like a pro
Engaging with followers takes time and energy. Now you can respond faster with smart, tone-aware replies and even tweak them to sound more personal. Simply tap on Comment with AI and let it generate a fitting reply.
Write SEO-Optimized Blog Posts
With Publer’s support for WordPress, blogging becomes part of your social strategy, not a separate task. And with the built-in AI Assistant, creating content that ranks is easier than ever. From compelling titles and meta descriptions to keyword-rich paragraphs and entire blog drafts, Publer AI helps you craft articles that both your audience and search engines will love.
Beyond Copy: Stunning Images, Too
Publer AI Assistant doesn’t only generate copy. It also creates beautiful, custom images powered by DALL·E 3. Whether you need something to make your post stand out or a scroll-stopping visual, just give it a prompt, and voila: Crisp, eye-catching images ready for your social media.
Can you guess what prompt we’ve given it the AI generated image below?
Try the New AI Now!
From Brand Voices that keep your tone consistent, to Analytics-fueled insights that give you answers with proof, to saved AI chats that keep your best ideas alive, Publer AI is built to make your content sharper, faster, and really on-brand.
Stop going through different tools, guessing your strategy, or rewriting the same captions. Let Publer AI handle do it for you, so you can focus on what matters: growing your brand.
Try Publer today!
If you were unsure about using Publer as your social media management platform, we hope this AI important update has convinced you.
Other updates you might have missed:
New Photo & Video Editor Inside Publer
Schedule polls for LinkedIn, X/Twitter, and Mastodon
Automatically Comment, Share, and Delete Posts by Performance
Build Social Media Automations with Publer API
Publer Now Speaks Your Language: Italian, French, German, and Spanish