> 119 days ago, we made a leap to lead our industry into streaming > quickly becomes most in-demand media format > the rollup tv ep 1 airs on may 7th 2025 > few months later, tons of new streams are launched > center of gravity shift starts: podcasting to streaming > “too slow to keep up with news” > “too slow to be relevant” > “watch it on 1.5x speed” > too many podcasts exist > excess yapping has caused fatigue and apathy on CT > new meta forms within crypto media > podcasting now viewed as secondary to streaming > streaming advantages become apparent > audience & hosts both want real-time content > more fun > shorter time commitment on both host & guest side > new live format = new attention span from audience > every “TV” type play is outperforming > all competing for same attention > alpha around livestream “TV format” begins to decay > meanwhile, clips achieve major pmf > rapidly become weapon of choice for top of funnel > hosts are seen more on tl through clips > guests are seen more on tl through clips > clips are shortest distance for alpha and audience > clips meet audience where they already exist > clips all that is watched anyways > clips become a trojan horse > clips allow audience to consume content without needing to follow > ‘clippers’ status in market increases >> new race begins to create clip factories from live shows > same cycle of copying restarts as does audience fatigue > but wait, zoom out > all of this, all of the above > all happened within the first 100 days of Rollup TV launch > tbh > this is all small potatoes >>> zoom out again >> the ceiling can is so much higher > biggest media orgs on earth are all live shows > think bigger > its showtime > our goal > make the next 100 days of Rollup TV unforgettable > push others to experiment as they have pushed us > cement ourselves as the leaders in the space > success will not be an accident > we have a plan for the next 100 days > 3 main things > first > innovate format beyond talking heads and same style overlays > second > turn audience into participants vs solely viewers > create methods of two-way interactions > build true fans > third > launch shows within rollup tv > new interaction types live within shows > shows like: > tokenization show with polygon > stablecoin show with frax > ai show with near > ____ show with____? > all shows will look + feel different than what exists > wait > more we won’t announce yet > this is getting long so lets get to the juicy part… >> biggest realization > if next 100 days are a success we will be forced to innovate again > streaming & clipping is now tablestakes > that is the beauty in all of this > if it works it has a shelf-life > but very worth it to be different even if just for a moment > getting to be part of the group who’s growing the pie > we are in a unique moment in time > honored to be working at the edge of media > alongside so many talented, hardworking > often unappreciated people in the space > thank you for pushing us to be better > lets make the next 100 days count > grow the pie > take over > together > Andy, Rob, Alex, Zach, Niro, Leo, Justin, Aliona, Maria, Jezreel, Marcelo & rest of The Rollup Team