Content Types

A comprehensive overview of all content formats you can publish via the Publer API. Each content type is specified by the type field inside the networks.[provider] object.

Supported Content Types

Network	Supported Content Types
Facebook	status, photo, video, link, carousel, story, reel, gif
Instagram	photo, video, carousel, story, reel
Twitter/X	status, photo, video, link, gif, poll
LinkedIn	status, photo, video, link, document, poll, gif
Pinterest	photo, video, carousel
Google Business	status, photo, event, offer
YouTube	video, short
TikTok	video, photo, carousel
WordPress	article
Telegram	status, photo, video, link, gif
Mastodon	status, photo, video, link, gif, poll
Threads	status, photo, video, link
Bluesky	status, photo, video, link

Best Practices

Content Optimization

• Test each format on a single account before scaling.

• Use network-specific overrides to tailor text length, captions, and metadata.

• Always provide alt_text for images to enhance accessibility.

• Follow each platform’s style and character limits for optimal engagement.

Technical Considerations

• Preprocess media (resize, compress) before upload to meet platform requirements.

• Verify media upload success before referencing media IDs in your post payload.

• Review provider documentation for specific limits (e.g., LinkedIn document size, TikTok clip length).

• Poll the job status endpoint to ensure the content was processed and published without errors.

Related Topics

• Media Handling - Detailed guide for uploading and managing media

• Network Reference - Platform-specific capabilities and limitations

• Publishing Methods - Ways to publish different content types