Text Posts

Simple yet powerful status updates without media attachments. Text posts are widely supported, versatile, and often drive high engagement.

Overview

Text posts (status updates) let you share plain-text messages across all major social networks. With the Publer API you can:

• Publish or schedule text updates simultaneously to multiple platforms

• Customize each network’s copy to match character limits and conventions

• Leverage network-specific features: hashtags, mentions, rich formatting

Key Features

• Cross-Platform Publishing Send consistent or tailored copy to every network in one API call.

• Character Limit Handling Automatic enforcement of each platform’s text length.

• Rich Text Support Use hashtags, emojis, and markdown styling where supported.

• Flexible Scheduling Instant publish, scheduled posts, or auto-optimized time slots.

Platform Support & Limitations

Network	Character Limit	Notes
Facebook	10,000	Full text supported with formatting
Twitter/X	280	25,000 for premium accounts
LinkedIn	3,000	Supports formatting like bold, italic
Instagram	2,200	For feed post captions
Google Business	1,500	For business updates
Pinterest	500	For pin descriptions
Telegram	4,096	Per message
Mastodon	500+	Varies by server (usually 500 minimum)
Threads	500	Maximum length
Bluesky	300	Maximum length

Request Structure

Below is an example showing a text post scheduled for multiple platforms:

{
  "bulk": {
    "state": "scheduled",
    "posts": [
      {
        "networks": {
          "facebook": {
            "type": "status",
            "text": "Exciting news! We're launching our new product line next week. #NewLaunch #ProductAnnouncement"
          },
          "twitter": {
            "type": "status",
            "text": "Big announcement coming next week! Our new product line is almost here 🚀 #NewLaunch #ProductAnnouncement"
          },
          "linkedin": {
            "type": "status", 
            "text": "We're thrilled to announce our new product line launching next week. Stay tuned for more details! #NewLaunch #ProductAnnouncement"
          }
        },
        "accounts": [
          {
            "id": "account_id_for_facebook",
            "scheduled_at": "2025-05-20T14:30:00Z" // Optional, depending on publishing method
          },
          {
            "id": "account_id_for_twitter",
            "scheduled_at": "2025-05-20T15:00:00Z" // Optional, depending on publishing method
          },
          {
            "id": "account_id_for_linkedin",
            "scheduled_at": "2025-05-20T16:00:00Z" // Optional, depending on publishing method
          }
        ]
      }
    ]
  }
}

Required Parameters

Field	Description
networks.{provider}.type	Must be set to "status"
networks.{provider}.text	Your post copy string
accounts[].id	Target social account ID
accounts[].scheduled_at	ISO 8601 timestamp (for scheduling)

Best Practices

• Optimize per Platform Tailor messaging length and tone: concise on Twitter, detailed on LinkedIn.

• Use Hashtags Strategically Add relevant tags to boost discoverability; match platform conventions.

• Schedule for Peak Times Publish when your audience is most active across time zones.

• Include Clear CTAs Encourage engagement with direct calls-to-action.

• A/B Test Variations Schedule multiple text variants to measure which resonates best.

Related Topics

• Publishing Methods

• Media Handling

• Content Types