Articles on: Scheduling Posts

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How to schedule posts/threads to the Threads app

DesktopStart

To schedule threads to the Threads app:

Click on the Create button on the left side, and the composer box will appear.
Select the Threads account where you'd like to share your post, and start creating the first post of your thread. In addition to your caption, you can include a video, link, or up to 10 photos.
You can also add alt texts to your posts.
Click +Add to Thread to start building your thread.

You can also click on Split into a thread if you already have a long piece of text. Publer can divide it automatically into multiple tweets using Natural split or Split with AI, making it easier to repurpose long content into a thread. Learn more about it here.

Wrapping a Thread

You can Copy, Wrap, or Delete a thread by clicking the three dots next to it.

To copy text, conditions, media, or the entire post click Copy and choose one of the options that appear.
Choose Wrap the thread and preview how the entire thread will appear.

Wrapping lets you add a final post that highlights the full thread.
The last post becomes your wrap-up message, bringing the full thread back to the top with a final note, key takeaway, or link.

You can Unwrap the thread anytime.

You can also reorder the posts in your thread by clicking on the Move down or Move up options before publishing. You need to have at least 2 follow-up comments for this option to work.

Delays and Conditions

To keep adding tweets to your thread, click +Add to thread under the previous post.
If you want to add a delay for the first follow up tweet, click the three dots on the left and select Add Conditions.

You can add conditions to each thread the same way.
In the pop up, use the Is older than condition to specify the delay for the next comment. This is the updated name for the former Delay option.
(OPTIONAL) You can set follow-up comments to be automatically posted based on the performance of the previous post. For example, a follow-up comment can be triggered if the previous post engagements exceed the values you specify.

Note: Follow-up comments can be set to post automatically based on a specific delay or performance. Conditions can be based on Time (Is older than), Reach, and Engagements.

You can preview how it will appear in the Live Post preview.

Once you are done creating the follow up posts and your thread is ready, proceed with scheduling the post.

WARNING: Threads and follow-up comments do NOT carry over automatically when reusing posts from saved drafts, scheduled content, or previously published posts. Therefore, you will need to manually add them each time.

TIP : You can also set default follow-up comments or threads for all your posts by following this guide.

Keep in mind:

Publer can now gather insights, sync posts, sync info, and sync insights for Threads app.
Your main post can include a link, video (up to 5 minutes), or up to 10 photos. Follow-up comments in the thread can include photos and videos. You can also add alt texts to your posts.
GIFs are not supported.
You can create up to 25 posts per thread, each with a maximum of 500 characters.
You can now Auto Share, Auto Delete, and direct commenting on posts from any connected account, except for private account posts which require commenting from the account itself.
Some options, like adding a Location, aren't available due to API limitations.

Learn more about how to post directly to Threads and get insights with Publer with the new API update here.

DesktopEnd

MobileStart

To create and schedule Threads app threads in the mobile app:

Click the + sign to create a post.
Select the Threads account where you'd like to share your post, and start creating the first post of your thread. In addition to your caption, you can include a video, link, or up to 10 photos.
You can also add alt texts to your posts.
Click +Add to thread to start building your thread.

If you already have a long piece of text, tap the scissors icon to Split into a thread.
Publer can divide it automatically into multiple posts using Natural split or Split with AI, making it easier to repurpose long content into a thread. Learn more about it here.

Wrapping a Thread

You can enable Wrap the thread by clicking on the wrap icon.

Wrapping adds a final post that highlights the full thread. The last post becomes your wrap up message, bringing the full thread back to the top with a final takeaway, note, or link.
You can always unwrap a thread if you need to, by clicking on the highlighted icon again.

Delays and Conditions

To continue your thread, click the option +Add to thread again.
You can also reorder posts in your thread by tapping the arrow icons (up or down) next to each post.

If you want to add a delay for the first follow up comment, click the Conditions icon below.
You can add conditions to each thread the same way.
You can also choose to Add media/hashtags, Copy, Wrap, or Delete a thread.

In the pop up, use the Is older than condition to specify the delay for the next comment. This is the updated name for the former Delay option.

(OPTIONAL) You can set follow up comments to post automatically based on the performance (engagement or reach) of the previous post. For example, the next comment can trigger only if the earlier post reaches the engagement levels you define.
Click on Save after adding the conditions.

NOTE: Follow up comments can be triggered by a specific delay or by performance. Conditions can be based on Time (Is older than), Reach, and Engagements.

Once you have finished creating the follow-up comments and your thread is ready, simply click on Save and proceed with scheduling the post accordingly.

NOTE: Threads and follow-up comments do NOT carry over automatically when reusing posts from saved drafts, scheduled content, or previously published posts. Therefore, you will need to manually add them each time.

Keep in mind:

Publer can now gather insights, sync posts, sync info, and sync insights for Threads app.
Your main post can include a link, video (up to 5 minutes), or up to 10 photos. Follow-up comments in the thread can include photos and videos. You can also add alt texts to your posts.
GIFs are not supported.
You can create up to 25 posts per thread, each with a maximum of 500 characters.

MobileEnd

*Written by: Brikena Cani

Updated on: 30/03/2026

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