DesktopStart

Shortcodes let you save frequently used text and reuse it whenever you create posts in Publer.

For example, you can save your business contact information, website link, email address, phone number, account mentions, or any other text you use regularly. Instead of typing the same information every time, you can save it once as a Shortcode and quickly insert it into your posts.

You can also use Shortcodes with the built-in Spintax Generator to create variations of bulk content, such as groups of hashtags.

To create a Shortcode:

• Go to the post composer and click the Hashtags icon.

• From the dropdown menu, click Saved.

• A panel will open on the left side of the screen, where you can view and search your existing Shortcodes.
• Choose All shortcodes to view all your Shortcodes or With hashtags to view only Shortcodes that contain hashtags.

• Click New shortcode to create a new one.

• Choose the social account you want to create the Shortcode for.
• Add a clear name so you can easily recognize it later, such as Website, Phone Number, Email, or Contact Info.
• Add the corresponding value, such as publer.com, your phone number, email address, text, or account mention.

• You can also add mentions or tag accounts directly in the Shortcode.
• To edit a Shortcode, click the three dots next to it and select Edit shortcode. You can alternatively Delete it.

• Alternatively, you can create and manage Shortcodes from the Shortcodes tab under Social Accounts.

• Click Create shortcode to add a new one.

• All your Shortcodes will be displayed in a list, where you can easily view and manage them.

Your Shortcode will now be available whenever you create a new post for that social account.

To use a Shortcode in a post:

• Open the composer and start creating your post.
• Click the Hashtags icon and choose Saved from the dropdown menu.

• In the text composer, type {{ to open the Shortcode menu. A dropdown with your available Shortcodes will appear.

• Browse the list or search for the Shortcode you want to use.
• Alternatively, click one of the Shortcodes in the panel on the left side to add it directly to the composer.

• Select the Shortcode you want to use.
• The saved value will be added automatically to your post. You can preview it in the Live Preview before scheduling or publishing.

You can still edit the inserted text before scheduling or publishing the post.

Learn more about Shortcodes here.

Keep in mind:

• You can create up to 100 Shortcodes per social account.
• Each Shortcode is account specific, but you can use it for other accounts if you Duplicate Settings.

DesktopEnd

MobileStart

Shortcodes let you save frequently used text and reuse it whenever you create posts in the Publer mobile app.

For example, you can save your website, contact information, email address, phone number, account mentions, or any other text you use regularly.

To create a Shortcode:

• Open the Publer mobile app and tap the menu icon in the top-left corner to view your workspaces.
• Select the workspace and social account you want to create a Shortcode for.
• Tap the three dots next to the social account.

• Select Account Settings, then choose Shortcodes.

• Tap the plus sign in the top-right corner.

• Add a clear name for the Shortcode.
• Add the text, link, contact information, mention, or other value you want to save.
• Tap Create.

• To edit a Shortcode, tap the three dots next to it, make your changes, and tap Save.

Your Shortcode will now be available whenever you create a new post for that social account.

To use a Shortcode in a post:

• Open the Publer mobile app and tap the plus sign to create a new post.

• Tap the Shortcodes { } icon.

• This will automatically open the Shortcodes tab.
• Tap the Shortcode you want to use. Its saved value will be added automatically to the composer.

• Alternatively, type {{ in the composer and select the Shortcode you want to use from the list.

• The Shortcode will be added automatically to your post.

You can still edit the inserted text before scheduling or publishing the post.

Learn more about Shortcodes here.

Keep in mind:

• You can create up to 100 Shortcodes per social account.
• Each Shortcode is account specific, but you can use it for other accounts if you Duplicate Settings.

MobileEnd

Written by: Brikena Cani

Updated on: 20/08/2026