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How to create & use shortcodes

Let's say that once in a while you share on social media your business contact info or a link to your website in order to attract new customers. Having to type your info each time is annoying, time-consuming, and prone to mistakes. For that, we have shortcodes.

You can use shortcodes with the built-in Spintax Generator to create variations of bulk content, such as groups of hashtags etc.

Remember:

You can create up to 100 Shortcodes per social account.
Each Shortcode is account specific but you can use it for other accounts if you Duplicate Settings.

To create Shortcodes:

Go to Social Accounts and select the account you want to create a shortcodes for.
Select Shortcodes and then, click Add Shortcode.

From there, you can assign a name to the shortcode, making it easy to recognize when creating a post, such as Website, PhoneNumber, Email, account mentions etc. Then, add the corresponding value, for example: publer.io, 003551234, [email protected], etc.

You can also add mentions or tag accounts directly in the shortcodes.

After completing the steps, click Create.

To use Shortcode you just created:

Go to Create.

Select the Social Account you created a Shortcode for.
Edit your post accordingly and add the Shortcode by typing ‘{{shortcode_name_}}’.

You will be seeing all suggestions you can choose from.

Once the post is published, you can see how they appear by seeing the Live Preview on the right-side. If you mentioned an account, it will get tagged automatically.

Learn more about shortcodes here.

Updated on: 20/01/2026

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