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How to schedule posts/threads to the Threads app

Meta has officially launched their Threads API, and now you can post directly through Publer!

To schedule and post to the Threads app:

Click on the Create button on the left side, and the composer box will appear.
Select the Threads account where you'd like to share your post, and start creating the first post of your thread. In addition to your caption, you can include a video, link, or up to 10 photos.
You can also add alt texts to your posts.

Then, feel free to add follow-up comments to your threads and schedule them as needed.

TIP: Follow-up comments can be set to post automatically based on a specific delay or performance. Conditions can be based on Time (Is older than), Reach, and Engagements.

WARNING: Threads and follow-up comments do NOT carry over automatically when reusing posts from saved drafts, scheduled content, or previously published posts. Therefore, you will need to manually add them each time.

TIP : You can also set default follow-up comments or threads for all your posts by following this guide.

Keep in mind:

Publer can now gather insights, sync posts, sync info, and sync insights for Threads app.
Your main post can include a link, video (up to 5 minutes), or up to 10 photos. Follow-up comments in the thread can include photos and videos. You can also add alt texts to your posts.
GIFs are not supported.
You can create up to 25 posts per thread, each with a maximum of 500 characters.
You can now Auto Share, Auto Delete, and direct commenting on posts from any connected account, except for private account posts which require commenting from the account itself.
Some options, like adding a Location, aren't available due to API limitations.

Learn more about how to post directly to Threads and get insights with Publer with the new API update here.

*Written by: Brikena Cani

Updated on: 30/09/2025

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