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How to create and schedule Bluesky threads

DesktopStart

To create and schedule Bluesky Threads with Publer:

Go to Create page, and select a Bluesky account.
Start composing a new post.
You can specify the language of the Bluesky post (optional).
Tap on the follow-up comment icon.

Enable: Make a thread
Then, if you want to add a delay for the first follow-up comment, use the “Is older than” condition (formerly called "Delay") to specify when it will be posted by clicking “Add Conditions”.

From there, you can choose how long you want to delay it for.

(OPTIONAL) You can set follow-up comments to be automatically posted based on the performance of the previous post. For example, a follow-up comment can be triggered if the previous post engagements exceed the values you specify.

NOTE: Follow-up comments can be set to post automatically based on a specific delay or performance. Conditions can be based on Time (Is older than), Reach, and Engagements.

The "Reach" condition is not available for this account due to API limitations.

To continue adding posts to the thread, click the small + icon below the comment: Add another post.

The second follow-up comment can be scheduled based on the previous post if any specific condition is also enabled.
To add media, simply click on Click to upload media and choose the media you want to add.

NOTE: You can also set conditions for additional follow-up tweets. However, performance-based conditions apply only to the FIRST follow-up comment.

Once you have finished creating the follow-up comments and your thread is ready, simply click on Save and proceed with scheduling the post accordingly.
You can also preview what the Bluesky thread will look like when it's posted.

WARNING: Threads and follow-up comments do NOT carry over automatically when reusing posts from saved drafts, scheduled content, or previously published posts. Therefore, you will need to manually add them each time.

TIP : You can also set default follow-up comments or threads for all your posts by following this guide.

Keep in mind:

You can add up to 25 posts in a Bluesky thread.
You can specify the language of the Bluesky post (optional).
Each follow-up comment/reply is customizable with text formatting tools, emojis, hashtag suggestions, and media files.
Each follow-up reply will have a 300 character limit. Publer will highlight any text that goes over the limit.
Each follow-up reply will get shared after the previous one. For example, you can't schedule the third reply of a thread to be posted before the second one.
To post videos, you need to verify your email with BlueSky. If your email is not verified, your videos will be rejected.

DesktopEnd

MobileStart

To create and schedule Bluesky Threads in the mobile app:

Click the + sign to create a post and select Bluesky.
Start composing a new post.
Click on the ** Follow-Up Comments ** icon to start creating your thread.

Bluesky Threads

Click on the option + Add follow up comment.

Bluesky Threads

Decide whether you want to delay the first follow-up thread, by enabling Add a delay and choose how long you want to delay it for.
Add the caption for the first reply of the thread and an image if needed. When you are done, click on Save.

Bluesky Threads

Preview your comments in real time. To continue your thread, click the the option + Add follow up comment again.

Bluesky Threads

If you enable Add a delay then you can decide when the second reply/post of the thread will be posted, based on the previous post.
Add the desired text and media to the second reply of the thread. When you are done with the post, click on Save.
Once you have finished creating the follow-up comments and your thread is ready, simply click on Save and proceed with scheduling the post accordingly.

NOTE: Threads and follow-up comments do NOT carry over automatically when reusing posts from saved drafts, scheduled content, or previously published posts. Therefore, you will need to manually add them each time.

Keep in mind:

You can add up to 25 Bluesky posts/replies in one thread.
Each follow-up reply is customizable with various elements such as text, links, hashtags, AI and media.
Each follow-up reply will have a 300 character limit. Publer will highlight any text that goes over the limit.
Each follow-up reply will get shared based on the previous one. For example, you can't schedule the third reply of a thread to be posted before the second one.
To post videos, you need to verify your email with BlueSky. If your email is not verified, your videos will be rejected.

MobileEnd

*Written by: Brikena Cani

Updated on: 30/09/2025

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