DesktopStart

Trial Reels allow you to test how a Reel performs before showing it to your full audience. Instagram first shares the Reel with a small group of non-followers. Based on how they interact with it, Instagram then decides whether to push it to a wider audience.

This helps you understand what type of content works best without affecting your main profile’s performance.

How to schedule Instagram Trial Reels:

• Click the Create button.
• Choose an Instagram account, upload a video, and select Reel.
• From the available options, click Post as Trial Reel.

• Toggle on Post as Trial Reel.

• Choose Approve manually on Instagram if you want to decide when the Reel is shared with your followers.

• Or enable Automatically add to your profile if it performs well. If the Reel performs well, usually within 72 hours, it will automatically be shared with your audience.

• After saving the settings, you can always edit them later if needed.

• Finally, preview the Reel on the right side and schedule it as usual.

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MobileStart

Trial Reels allow you to test how a Reel performs before showing it to your full audience. Instagram first shares the Reel with a small group of non-followers. Based on how they interact with it, Instagram then decides whether to push it to a wider audience.

This helps you understand what type of content works best without affecting your main profile’s performance.

How to schedule Instagram Trial Reels:

• Click on the + sign to open the Create tab.
• Choose an Instagram account, upload a video, and select Reel.

• From the available options, scroll down and tap Post as Trial Reel.

• Choose Approve manually on Instagram if you want to decide when the Reel is shared with your followers.

• Or enable Automatically add to your profile if it performs well. If the Reel performs well, usually within 72 hours, it will automatically be shared with your audience.

• Finally, click on Next and schedule it accordingly.

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*Written by: Brikena Cani

Updated on: 05/02/2026