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How to schedule X/Twitter threads

DesktopStart

To create and schedule X/Twitter Threads with Publer:

Go to the Create page.
Select an X/Twitter account and start composing a new tweet.

You can add up to 4 photos, format the text as bold or italic, generate hashtag suggestions, or add media files. You can also prepare bulk content quickly by using the built in Spintax Generator which creates new content based on the keywords you provide.

Click +Add to thread to start building your thread.

You can also click on Split into a thread if you already have a long piece of text. Publer can divide it automatically into multiple tweets using Natural split or Split with AI, making it easier to repurpose long content into a thread. Learn more about it here.

Wrapping a Thread

You can Copy, Wrap, or Delete a thread by clicking the three dots next to it.

To copy text, conditions, media or the entire post click on Copy and choose one of the options that show up.

Choose Wrap the thread to preview how the entire thread will appear. Wrapping lets you add a final post that highlights the full thread.

The last post becomes your wrap up message, bringing the full thread back to the top with a final note, key takeaway, or link.

If you don’t like the wrapped view, you can unwrap it anytime.

Delays and Conditions

To keep adding tweets, click +Add thread under the previous tweet.

You can also reorder the posts in your thread by clicking on the Move down or Move up options before publishing. You need to have at least 2 follow-up comments for this option to work.

To add media, click Click to upload media and choose the files you want to attach.

If you want to add a delay for the first follow up tweet, click the three dots on the left and select Add Conditions.
You can add conditions to each thread the same way.

In the pop up, use the Is older than condition to set the delay for the next tweet.

(OPTIONAL) You can also trigger follow up tweets based on the performance of the previous tweet.

NOTE: Follow up tweets can be triggered by a specific delay or by performance. Conditions can be based on Time (Is older than), Reach, and Engagements.

Once your thread is ready, proceed with scheduling the post.

NOTE: Threads and follow up tweets do not carry over automatically when reusing posts from drafts, scheduled content, or previously published posts.

TIP: You can set default follow up comments or threads for all your posts by following this guide.

Keep in mind:

You can create up to 25 tweets per thread.
Each follow up tweet supports text formatting tools, emojis, hashtag suggestions, and media files.
Each follow up tweet has a 280 character limit. Publer will highlight any text that exceeds this limit.
Each follow up tweet will always post after the previous one. For example, you cannot schedule the third tweet of a thread before the second one.

DesktopEnd

MobileStart

To create and schedule Twitter Threads with Publer:

Tap the Create + button.
Select a Twitter account and start composing a new tweet.

You can add up to 4 photos, format the text as bold or italic, generate hashtag suggestions, or add media files.

Tap +Add to thread to start creating your thread.

You can also Split into a thread using the scissors icon if you already have a long text. Publer can automatically divide it into multiple tweets using Natural split or Split with AI. Learn more about it here.

Wrapping a Thread

You can enable Wrap the thread by clicking on the wrap icon.

Wrapping adds a final post that highlights the full thread. The last post becomes your wrap up message, bringing the full thread back to the top with a final takeaway, note, or link.
You can always unwrap a thread if you need to, by clicking on the highlighted icon again.

Delays and Conditions

If you want to add a delay for the first follow up tweet, tap the Conditions icon.

You can add conditions to each thread the same way.
You can also choose to Add media/hashtags or Delete a thread.

In the pop up, use the Is older than condition to set the delay for the next tweet. This is the former delay option.
(OPTIONAL) You can trigger follow up tweets based on the performance of the previous tweet.

NOTE: Follow up tweets can be triggered by a specific delay or by performance. Conditions can be based on Time (Is older than), Reach, and Engagements.

You can also choose to Copy or Delete a thread.
You can also reorder tweets in the thread by clicking the arrow icons (up or down) next to each tweet.

To keep adding tweets, tap +Add thread under the previous tweet.
The second follow up tweet can be scheduled based on the previous tweet if the chosen condition is enabled.
To add media, tap the plus icon and choose the files you want to attach.

NOTE: You can set conditions for additional follow up tweets. Performance based conditions apply only to the first follow up tweet.

Once your thread is ready, preview it on the eye icon.

Tap Save and proceed with scheduling the post.

NOTE: Threads and follow up tweets do not carry over automatically when reusing posts from drafts, scheduled content, or previously published posts.

TIP: You can set default follow up comments or threads for all your posts by following this guide.

Keep in mind:

You can create up to 25 tweets per thread.
Each follow up tweet supports text formatting tools, emojis, hashtag suggestions, and media files.
Each follow up tweet has a 280 character limit. Publer will highlight any text that exceeds this limit.
Each follow up tweet will always post after the previous one. For example, you cannot schedule the third tweet of a thread before the second one.

MobileEnd

*Written by: Brikena Cani

Updated on: 30/03/2026

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