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Turning Publer into Profit: Paul’s Affiliate Strategy for MSP Marketing Edge

June 18, 2025
Turning Publer into Profit: Paul’s Affiliate Strategy for MSP Marketing Edge

Have you ever found something you liked so much that you started using it everywhere, and told all your friends about it too? Kind of like your favorite snack, go-to coffee order, or that playlist you swear by? 

Well, that’s exactly what happened when Paul Green discovered Publer.

Here’s how he went from trying a new tool to making it a core part of his business, and earning affiliate revenue along the way.

Meet MSP Marketing Edge: Marketing Made Easy for IT Experts

Paul Green is the founder of MSP Marketing Edge, a subscription service that equips IT support companies with everything they need to market themselves, from blog posts to email campaigns and lead magnets to social media content.

Their audience? Over 700 MSPs globally, plus thousands more who tune into their podcast, YouTube channel, and LinkedIn content every week.

“We work with one MSP per area and give them exclusive marketing materials every month: emails, blog posts, lead magnets, and especially social media content.”

That last part says Paul, social media, is where Publer comes in.

The Problem: Overpriced Tools and Overwhelmed Clients

For years, MSP Marketing Edge used and recommended Hootsuite to their clients. But they found it too expensive, overly complex, and not a great fit for busy IT professionals who just want to get their content out.

“Our members are IT experts, not marketing experts. They don’t want cluttered dashboards or steep learning curves.”

When Paul discovered Publer, everything changed.

“I signed up and found it simple, clean, and easy to use.”

Integrating Publer: From Helpful Tool to Core Workflow

Publer is a simple, yet powerful social media management tool built for agencies, teams, and creators. It helps you plan, schedule, and analyze posts across all major platforms, without extra effort.

Here’s what makes Publer work for MSP Marketing Edge:

“It just worked, and our clients instantly loved it too.”

What started as a product recommendation soon became essential to how MSP Marketing Edge delivers its service.

“We don’t just suggest Publer. We’ve built it into our delivery. It’s the default option,” says Paul.

How It Works in Their Business Model

Publer is now a core system in their internal workflow and when they work with clients. Here’s how they rely on it:

  • Each month, Paul’s team creates social posts that are ready to plug directly into Publer.
  • Clients use Publer to schedule weeks of content in minutes across LinkedIn, Facebook, and X.

“They like the simplicity of it, and the fact that they can rely on it,” Paul shares.

  • Premium clients get fully managed scheduling. Paul’s team logs into Publer and does it for them.
  • Support staff helps new clients get started with their Publer accounts.

Publer’s Affiliate Program: Built for Partnerships

When Publer launched its affiliate program, Paul immediately signed up.

Because Publer is embedded into MSP Marketing Edge’s offer, affiliate revenue flows in without any effort. That meant:

  • No extra selling
  • No custom campaigns
  • Just recommending a tool their clients already need and love

Paul found a tool that worked for him, his team, and his clients, so he took it a step further, turning his recommendation into affiliate income. A reliable solution and a new revenue stream? That’s a win-win.

“I’ve never had a single moment where I regretted recommending Publer.”

A Look Inside Publer’s Affiliate Program

The Publer Ambassador Program is built for marketers, creators, and entrepreneurs looking to monetize their expertise and influence, without selling anything they wouldn’t already recommend.

Here’s how the commission structure works:

  • 50%–70% of the first monthly payment per referral
  • 20%–30% recurring commission on all active subscriptions
  • $0.25 per valid sign-up—even if they don’t subscribe

Progressive Tiers:

  • $0–$500 in sales: 50% + 20%
  • $500–$1,000: 60% + 25%
  • Over $1,000: 70% + 30%

Bonus Rewards:

  • $100 for the #1 ambassador each month
  • $50 for 2nd place
  • $25 for 3rd place

The Impact: Less Work, More Growth for Everyone

Since launching in 2017, MSP Marketing Edge has grown steadily, and Publer now plays a vital role in keeping things simple and scalable.

  • Clients get better results with less stress
  • The team delivers faster with fewer manual steps
  • Revenue grows from both services and affiliate earnings

Are you a digital agency, marketer, or influencer recommending social media tools?

The Publer Ambassador Program is made for you.

Sign up today. Start earning tomorrow.

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