Measuring the pulse of social media through headlines
Just finished explaining to my mom why I need to spend 3 hours researching “how to convince my boss that competitor analysis is basically social media espionage.” Anyway, onto the newsletter! (#AdultingIsHard) Issue #03:
🆕 IG’s Algorithm Gets Spicy with Originality 🛜 You’re Not Internet-Alone: There’s 5 Billion of Us! 🎵 TikTok & UMG Find Back Their Harmony 🏎️️ Outsmarting Competition 🧵 Threads Is More Popular Than You Think! 🛑 The Great TikTok Ban-demic 👾 LinkedIn Got Game! 📍 Millions More Pinners!
IG’s New Algorithm Change Rewards Fresh Original Content
Big news for up-and-coming IG creators! Instagram is shaking things up with a major algorithm update aimed at supporting fresh, original content.
Get ready to see fewer repost accounts and aggregators clogging your feed. Instead, the algorithm will prioritize content from smaller creators you might not yet follow, giving them a chance to shine.
This update also favors posts with high engagement (likes, comments, shares), so focus on creating interactive content that sparks conversation!
While the long-term impact remains to be seen, this move seems like a positive step for fostering a more creative and authentic experience on Instagram.
Publer Tip: Now’s the perfect time to experiment with new content ideas and optimize your posts for engagement. Use Publer’s analytics to track your performance and see what resonates with your audience!
62.3% Of The Global Population Uses Social Media.
Social media has become an undeniable force in our lives.
A whopping 62.3% of the global population, or 94% of all internet users, are now active on social media platforms according to Statista. That translates to over 5.04 billion people scrolling, sharing, and connecting every day!
And it’s not just a quick peek here and there. DataReportal reveals that the average person spends a significant amount of time on social media – over 2 hours and 23 minutes each day.
TIKTOK
Music to Our Ears: TikTok & UMG Get Back in Sync
After a period of uncertainty regarding music licensing, TikTok has finally secured a new agreement with Universal Music Group (UMG), one of the world’s largest music companies.
This deal ensures TikTok users access to a vast library of music, including tracks from popular UMG artists like Adele, Taylor Swift, Drake, and Billie Eilish.
Previously, some UMG artists were unavailable on TikTok due to licensing restrictions. The two sides disagreed on fair compensation, with UMG seeking a larger share.
But now the new agreement enables creators to explore a wider range of music to soundtrack their content and potentially reach new audiences. The deal also brings significant benefits for UMG artists and songwriters, helping them connect with fans and generate revenue through streams and placements.
Ever feel like you’re racing blindfolded in the social media world? Not anymore! Publer’s newest feature, Competitor Analysis, is your secret weapon to stay ahead of the pack.
Dive deep into what your competitors are up to across Facebook, Instagram, and X. Analyze their follower growth, top-performing posts, engagement rates, and their best times to post inside one dashboard.
Understand and export the data that will help you spot trends, identify gaps in your own strategy, and crush your social media goals.
Don’t settle for second place! Grab the ultimate competitive edge now!
Read more
THREADS/X
The Plot Thickens in the Social Media Wars!
Looks like Meta’s gamble on Threads might be paying off!
New data provided by Apptopia suggests Threads is gaining serious traction, particularly in the US, where it’s surpassed X (formerly Twitter) in daily active users.
Threads, launched last July, boasts a faster-growing user base compared to X, and recent figures show it averaging 28 million daily active users in the US, compared to X’s 22 million.
While X still holds the global lead, this is a significant win for Meta and could signal a shift in social media dominance.
But will Threads become the next big thing, or is this just a temporary blip on the radar?
TIKTOK
The Biggest TikTok Trend Yet? The Ban! ✨
TikTok’s legal drama never seems to end. Despite recent investments and exciting new features, the popular app is facing potential bans in several countries, including the US.
Concerns over cybersecurity, data privacy, and potential ties to China are fueling worldwide discussions. The United States is leading the charge, with a bill recently signed by Joe Biden mandating the sale of TikTok by its parent company, ByteDance. At the same time, countries like India, Taiwan, Afghanistan, and Pakistan have already enacted complete bans. ByteDance can still challenge the US action in court, and any ban wouldn’t take effect before January 2025. But will this legal battle mark the end of TikTok in the US?
Stay tuned, folks, and don’t forget to keep an eye on our Publer Pulse for the latest updates… delivered straight to your device, unless the government bans that, too!
LINKEDIN
Get Your Game On (Professionally) on LinkedIn!
Looking for a quick mental break during your workday? LinkedIn has you covered!
The platform recently launched in-stream games with competitive user rankings. These brain teasers offer a chance to unwind and test your skills, all while potentially flexing your mental agility with colleagues.
Scores and performance stats are displayed on a leaderboard, showcasing your performance against connections, companies, and even schools. While some might see it as a ploy to increase time spent on the app, it could spark friendly competition and even conversation starters among professionals.
So next time you need a brain break on LinkedIn, why not check out the new games and see if you can top the charts?
PINTEREST
Pinterest Pins Up Impressive Growth!
Good news for visual content creators!
Pinterest’s Q1 2024 report reveals a stellar user base increase. The platform hit a record-breaking 518 million monthly active users, a jump of 12% year-over-year.
This significant growth underlines Pinterest’s potential as a powerful marketing tool. With a massive and engaged audience, it presents a prime opportunity to showcase products, share creative ideas, and connect with potential customers.
So dust off your visual content and get ready to tap into this thriving platform!
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Alkeo Taga
A Marketer & an Everyday Publer User
Talks about marketing and all things social. Always on the look out for the next big thing, and always overly excited about #PublerUpdates.
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