For FaroLatino, one of Latin America’s leading music distributors, staying in sync with new releases, artist updates, and platform trends is a daily rhythm. But when it came to social media, they needed a tool that could keep up with the tempo.
That’s where Publer came in.
Meet FaroLatino: Supporting Latin American Talent
Since 1995, FaroLatino has been a key supporter of independent music in Latin America. Based in Buenos Aires, they provide full digital distribution and career management services to artists, record labels, and content creators.
With a mission to empower regional talent, FaroLatino doesn’t just distribute music, they use culture, creativity, and technology to help artists grow and connect with audiences worldwide.
The Search for the Right Social Media Tool
Social media is essential to FaroLatino’s strategy. It’s how they promote releases, share industry insights, and showcase collaborations with global platforms like YouTube and Spotify.
But managing it all? That was the hard part.
Before discovering Publer, FaroLatino’s team relied on Meta Business Suite, Instagram’s native tools, and Buffer, but it didn’t fully cover what they needed.
“None of them provided the integration, flexibility, or functionality we needed to manage multiple platforms efficiently,” they tell us.
Their main struggles:
- No central hub to manage all accounts
- Collaboration and tagged posts were difficult to send and track
- No cross-platform analytics to understand performance
- Lack of integrated tools for trend discovery and content planning
The result: A slow, scattered workflow that didn’t match the pace of the music industry.
Why Publer? One Platform, All the Right Notes
Shalom Caro, FaroLatino’s Marketing Coordinator, had used Publer before and remembered it as intuitive, reliable, and always improving. Reintroducing it to FaroLatino was the clear choice.
“Their frequent updates, monthly content calendars, and user-centered approach showed a clear commitment to helping brands like ours streamline their workflow and stay up to date.”
Publer is a simple yet powerful social media management tool built for agencies, teams, and creators. It helps you plan, schedule, and analyze posts across 13 social media channels, without extra effort.
Their Favorite Publer Features
Among all the features that make Publer a round-management platform, there are some specific features that covered exactly what FaroLatino’s social media needed.
Here’s what won them over:
- Multi-platform scheduling to keep up with their Facebook, Instagram, and TikTok audiences
- Tags and collaboration tools to credit artists and partners
- Visual content calendar and strategic post timing
- Explore tab to follow trends and discover content ideas
- Clear analytics by post and platform
They needed a social media management platform to check all the boxes, and so they found Publer.
The Results: Publer = Lifesaver
Since switching to Publer, FaroLatino has changed the way they operate completely. They are able to schedule content a week in advance, which frees up time for strategic tasks. They say this is especially helpful during release periods when new music drops late at night or in the early hours.
“Without Publer, those posts wouldn’t go live on time, or at all,” Shalom says.
The Results: Growth & Engagement
In just a short amount of time, they found:
- Steady account growth due to consistent posting.
- Improved engagement by optimizing post timing and content strategy.
- Enhanced organization and foresight, thanks to a clear visual overview of all scheduled campaigns.
- Greater flexibility to adapt on the fly as things shift in the fast-paced music industry.
“In the music world, release dates can change overnight. Publer’s flexibility lets us adjust posts instantly without starting from scratch. That’s a lifesaver.”
In summary:
Behind every hit, there’s a solid social media strategy
With Publer, FaroLatino doesn’t just post content, they plan campaigns, track what works, and adapt fast. That means more time for what matters: growing their artists’ presence and helping share Latin music with the world.
Ready to streamline your own content workflow?
Discover how Publer can help you manage your social media, no matter the size of your team or the beat of your industry.
Tea Hysenshahaj
