Publer 2024 Year In Review

New office. New domain. New website. New dashboard. New analytics. New integrations.

It feels like we will run out of news in 2025, but that’s what I love about social media and the Publer community.

We’re always just getting started!

2024 Year In Review

In the first quarter, we revamped our analytics in terms of appearance, metrics gathered, and reporting.

The mobile app received two more essential updates in Q1: the dark mode and the ability to get reminders for Facebook Group posts after the API deprecation from Meta.

In the second quarter, we reorganized the layout of Publer by replacing the Create tab with the Home tab and combining the RSS Feeds tab and Content tab into the Explore tab.

The Posts tab and Calendar tab were also recently merged to make room for new tabs we plan to introduce next year.

In the third quarter, we introduced new integrations: Threads (direct posting), X Longer Posts, TikTok photo carousels, Bluesky, and Canva videos.

In the fourth quarter, we focused mainly on building handy social media growth tools, some also available in the mobile app.

Free Social Media Tools!
No ads. No registration.

Explore All Tools

To help you head start 2025, we even built an interactive calendar with all the major social media holidays of the upcoming year. Free of charge.

2024 By The Numbers

This year, we released over 15 major updates and countless improvements across the web platform and mobile app!

The mobile app has garnered over 35,000 downloads, a 75% increase from last year.

✨ Publer App is available both on App Store and Google Play! ✨

Overall, we’re close to reaching half a million registered users on the platform, a 45% increase from the previous year, and I could not thank you enough for your trust and support.

Our SEO efforts have finally started to pay off, but that’s a topic for another day (hint: free tools).

Moneywise, we’re ending 2024 with over $2M in ARR, a 40% increase from the previous year, while continuing to be entirely bootstrapped.

Time to celebrate!

Plans for 2025

I started working on Publer in 2012 when social media was still in its early days, and over the past 10+ years, I have witnessed it evolve from friends and families to communities to pure business showrooms.

You have probably noticed that brand accounts receive fewer and fewer engagements on social media while individuals thrive.

2024 proved that it’s the creator economy, and social media is becoming social again, business-wise.

So, whether you’re a marketer, a founder, a designer, a developer, or an influencer, you — and I mean personally — need to get out there.

I promise we will continue to empower your online presence on a business and personal level; after all, we’ve built a superhero.

We’re already off to a good start by officially launching the beta version of Linkie. This new and improved link-in-bio tool will eventually be integrated within Publer and replace the current thelink.bio.

I won’t spoil or jinx what else we have in store for 2025, but I still want to hear from you. Please take a moment to share your ideas or feature requests on our feedback page.

For now, thank you to everyone involved for the fantastic 2024!

Warmest wishes, and see you next year.

💚