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The Pulse
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Measuring the pulse of social media through headlines
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I hope you had an awesome weekend. Mine? Well, let’s just say Bridgerton Season 3 had me glued to the screen, but nothing compared to the mind-bending experience of diving into the latest AI tools. It’s like stepping into a Black Mirror episode, but hey, that’s the world we live in now!
Let’s jump into the latest buzz in today’s newsletter!
Issue #04:
🫣 AI Is Getting Scary Good!
🗓 Unique Content Ideas For June
🧵 Threads: The New TweetDeck?
📱 One User – Multiple Social Media Platforms
😍 New Shiny Instagram Stickers!
❌ Huge Social Media Blockout
💰 Meta Wants Your Cash?
🫡 Bye Twitter, For Good.
–
Tea Hysenshahaj
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AI UPDATES
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The AI Rivalry Continues…
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Conversing on the phone with ChatGPT like it’s my personal assistant? Summarized responses from Google for anything I ask? What AI time to be alive! 😃
AI giants are upping their game to make your life and social media strategies smoother than ever!
OpenAI has just released
GPT-4o, a powerful model that handles various inputs and provides faster responses in any format you need about your social media content & strategy, including text, audio and image, even allowing direct uploads from
Google Drive & OneDrive. Plus, they’re launching a ChatGPT app for Mac to streamline multitasking. 👩💻
Meanwhile, at its
I/O conference, Google introduced Gemini 1.5 Flash, maintaining Pro-level power with increased speed to rival GPT-4o. They’re enhancing Google search with
AI Overviews for summarized responses, introducing
video queries, and adding the
“Ask Photos” assistant for efficient photo archive searches.(Will be using this to dig through my gazillions of screenshots 🤭)
Alongside, Google’s
new AI tools for image and video creation are set to revolutionize content creation and audience engagement. 🎞
And the best part?
Publer AI Assist, now powered by GPT-4o, is here to supercharge your social media game. Generating content, crafting responses, and more, it’s like having the ultimate social media assistant by your side.
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Publer Tip: Now’s the perfect time to experiment with new content ideas and optimize your posts for engagement. Use
Publer’s analytics to track your performance and see what resonates with your audience!
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Social Media Holiday Calendar – June 2024
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THREADS/X
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Wait, Is This TweetDeck V2? 🤔
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It seems that Meta is consistently taking notes from X to enhance Threads with new features. ✍️
Instagram’s Head, Mosseri, recently shared in a
thread post that they’re testing pinned columns for Threads on the web, revolutionizing the way users engage with real-time conversations.
This
functionality would allow you to organize separate columns for your preferred searches, tags, accounts, saved posts, and notifications. It sounds like a great method for monitoring mentions and fostering community engagement around the most relevant topics for your brand.
We can’t help but notice the similarity to TweetDeck, now rebranded as “X Pro” and exclusive to paying subscribers. It’s almost like they say, ‘If you can’t beat them, join them.’ Or perhaps, ‘If you can’t beat them, borrow their ideas.’ 🤪
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Did you know the average social media user juggles 6.7 platforms monthly?
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That’s right. Social media users are spreading their online time across various social media platforms.
According to the
Global Web Index, social media users aged 16 to 64 access an average of 6.7 platforms monthly, with this number rising to 7.5 among those aged 16-24.
A study of 53 countries reveals that Japan has the lowest average at 3.5 platforms per user, while Brazil tops the list with 8.1.
What does this mean for you? Maintaining a presence across multiple social media channels is crucial. With Publer, effortlessly manage your presence on over 10 platforms. Tap to learn more. ⬇️
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NSTAGRAM
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YASS! New Stickers 🤝 New Ways To Engage Your IG Audience
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Instagram has revealed a
suite of new stickers to ✨ spice up ✨ your stories:
Reveal hides your story until someone sends you a direct message. Perfect for sparking curiosity and initiating conversations. 💭
Frames adds a nostalgic touch, turning your images into virtual Polaroids complete with dates and captions. 🌄
Add Yours Music lets you share your current favorite tunes, inviting others tao share their music choices too. 🎶
Cutout empowers you to transform parts of your photos or videos into custom stickers for your stories or reels. ✂️.
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Publer Tip: Use the Publer App to automate your Instagram stories
via reminders. 🔔 This allows you to manually add the stickers before hitting “publish” to engage your audience creatively.
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#TRENDING
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200+ Years Later, “Let Them Eat Cake” Is Still Causing Riots.
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Which celeb is getting cancelled next? It’s more than just a trend this time. It’s a digital revolution. Social media users are leading the
‘Blockout 2024’ campaign, urging a boycott of stars who stay silent on Gaza’s crisis.
Big names like Zendaya, Taylor Swift, Justin Bieber, and the Kardashians are getting muted and blocked on social to push them to speak up.
The movement gained momentum during the Met Gala, where the fancy outfits sharply contrasted with the harsh realities of the war. The tipping point was a now-deleted TikTok by influencer Haley Kalil, who dressed as Marie Antoinette and lip-synced to the
“Let Them Eat Cake” trend. This video was widely criticized as insensitive and tone-deaf, further fueling the campaign.
While some stars are now speaking out, critics doubt their sincerity. Yet, the campaign showcases social media’s growing power for activism.
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META
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Meta Really Said CHA-CHING! 🤑
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Meta is extending its
Verification for Business subscription package, allowing more brands to obtain a blue checkmark for their Facebook and/or Instagram profiles. ✅
Previously limited to Australia, New Zealand, and Canada, this option is now available in Argentina, Mexico, Chile, Peru, France, and Italy. Additionally, Meta introduces
new features and higher-priced tiers for business verification, offering four options with varied benefits, including enhanced profiles, reel links, search optimization, and employee impersonation protection. 🔐
Of course, all this glitz and glam comes at a price. The top-tier subscription will set you back $499 a month, or a cool $699.98 if you want to verify both platforms. But hey, if you’re serious about your Facebook or Instagram game, sometimes you gotta pay to play, right? 💸
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X/TWITTER
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Officially X.COM
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Yup, we’re still calling it Twitter. But it’s time to kiss it goodbye and welcome the
official domain x.com.
For months after switching to X and migrating to the new brand, through its official X account, mobile app, X Premium subscriptions, the domain remained twitter.com, which made for a clumsy transition. 🥴
Now
X has officially embraced X.com for its core systems, so typing twitter.com in your browser will redirect to Elon Musk’s chosen domain, which he sees as the future hub for all digital needs, aiming to transform it into an “everything app” like WeChat.
Whatever you call it, Twitter or X, Publer has you covered. Manage your presence, automate your posts, and thrive on the platform, no matter the name.
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MEME OF THE WEEK
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“I Don’t Care, I Paint The Monarch Red” 🎶
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The official
portrait of Charles III by Jonathan Yeo has set social media abuzz with memes, focusing on its bloody & vibrant red background. While Yeo chose the vibrant color to symbolize the Welsh guard uniform, reflecting the king’s connection to Wales, the internet couldn’t resist talking about it. From finding it unconventional to downright spooky (
even King Charles himself 😆), the memes have been pouring in.
Our personal favorite?
The pizza one. 🍕
Scroll through some of the funniest memes
here for a good laugh and perhaps some inspiration to hop on this trending meme train for your own socials! 🤭
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