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The Pulse
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Measuring the pulse of social media through headlines
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Remember when social media was just a fun way to connect with friends? Now we have to worry about unskippable ads, YouTube games, and the existential dread of keeping up with Gen Z.
Welcome to socialverse, folks. Publer Pulse is here to navigate this social media chaos with you (and maybe offer a few laughs along the way).
Issue #05:
🚦 Stop-Scroll Ads
👾 YouTube Games?!
✂️ LinkedIn Shrinks Images
🔥 TikTok DM Streaks
🖥️ Threads Desktop View ️
🆒 Facebook Woos Gen Z
💰 Top Insta Earners
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Alkeo Taga
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INSTAGRAM
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Instagram Might Make You Watch Uninterruptible Ads Now
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Imagine, if you will, a world where cute puppy compilations are rudely interrupted by used car salesmen. A dystopia, right? Well, buckle up…
Instagram is experimenting with a new video ad format guaranteed to disrupt your browsing habits: Unskippable ads that force you to watch the entire video before continuing your scroll.
This move has ignited a firestorm of debate, with
many users voicing concerns about intrusive advertising tactics.
On the other hand, Instagram might be onto something. These captive viewers could lead to higher brand awareness and engagement for advertisers.
Whether this test morphs into a permanent feature and how users ultimately respond remains to be seen. One thing’s for sure, the future of Instagram ads is getting interesting (and potentially a little frustrating).
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YOUTUBE
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Game On! YouTube Brings Mini-Games Directly to the Platform
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With that much content on the platform, even the teens are hooked on YouTube. Roughly
nine in ten teens say they use YouTube, making it the most widely used platform across all generations of internet users. But what’s next for YouTube?
The video-based platform is now offering a built-in arcade of casual games directly within the platform, cleverly named “
Playables.“
That’s right, you can now test your brainpower (or lack thereof) with a delightful selection of “Playables” sandwiched between makeup tutorials and conspiracy theories. No need to leave the YouTube rabbit hole – you can now get lost in a whole new dimension of procrastination!
This move positions YouTube as a one-stop shop for entertainment, offering a wider range of content to keep users glued to the platform. With over 75 games available at launch, there’s something for everyone, from puzzle enthusiasts to word game aficionados.
So next time you find yourself lost in the YouTube vortex, take a break and see if you can conquer the Playables leaderboards! You can find all the new games h
ere
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The All-New Explore Tab in Publer: Discover & Share The Latest Industry News
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I am not supposed to share this with you, as I don’t want you to get your social media news elsewhere… But:
Publer’s got a brand-new
Explore Tab – a one-stop shop for discovering the latest articles on the internet and catching up on all your favorite RSS Feeds!
Here’s what you can expect:
🧭 Discover trending news: Stay informed about the latest industry buzz and hottest topics with our curated news feed.
📡 Experience the power of RSS: Integrate your favorite RSS feeds directly into Publer, ensuring you never miss an update from your go-to sources, and automate your posts.
🧑🏻💻 Content curation made easy: Effortlessly find and schedule high-quality articles directly to your social media platforms, all within the Publer dashboard.
Basically, the Explore Tab is your social media content creation fairy godmother!
(Please keep reading our newsletter too! 🥺)
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LINKEDIN
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LinkedIn Shrinks Preview Images for Organic Posts
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Uh oh, LinkedIn just went on a major image diet.
The platform has recently
reduced the size of preview images for organic posts shared from third-party websites. This means your carefully chosen visuals might be grabbing less attention in feeds.
While it might seem like a setback for content promotion, there are still ways to stand out on LinkedIn. Focus on crafting compelling headlines and snippets that pique users’ curiosity and encourage them to click through to your full article.
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Publer to the Rescue
Don’t let this update stop you from sharing valuable content on LinkedIn. Just because your images are shrinking doesn’t mean your reach has to shrink too.
We recently shared a post on our
LinkedIn Group giving away some handy scheduling tips for optimizing your LinkedIn posts for maximum reach and engagement, even with the smaller preview images.
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TIKTOK
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Snap That Streak! TikTok Tests “Fire” DM Feature
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Remember the pressure of maintaining a Snapchat streak?
TikTok is testing a new feature that feels extremely familiar –
a messaging “streak” system. Just like Snapchat’s popular streaks, this feature awards a fire emoji and a counter for every consecutive day you exchange messages with someone.
This update aims to increase user engagement by encouraging daily interactions within the app. Whether it sparks genuine connections or just a bunch of “hey” messages to keep the streak alive remains to be seen.
One thing’s for sure, it’ll be interesting to see if this feature ignites a new wave of messaging mania on TikTok, similar to the phenomenon on Snapchat.
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THREADS
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Threads Borrows a Page from TweetDeck: New Desktop Display Rolls Out!
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Attention multi-taskers!
Threads is taking a step towards desktop domination with the launch of a new
TweetDeck-inspired interface. This update provides users with a customizable workspace where they can create dedicated streams for specific topics or accounts, all displayed conveniently on a single screen.
Similar to TweetDeck (Now X Pro), this new Threads desktop display allows for better organization and streamlined monitoring of your social media activity.
No more jumping from tab to tab – you can now curate your Threads experience to focus on the conversations and updates that matter most to you.
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FACEBOOK
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Facebook Aims to Be Cool Again Through Reels
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In a bid to win back the hearts (and eyeballs) of a younger demographic, Facebook is announcing a
renewed focus on attracting young users. The platform acknowledges a recent decline in engagement among younger demographics and promises to prioritize content recommendations and features that resonate with Gen Z.
Their secret weapon? Reels! They’re prioritizing Reels content in the news feed algorithm and revamping the video viewing experience. Plus, whispers of private Reels sharing features are swirling about.
Will this be enough to lure Gen Z away from hipper platforms like TikTok? It remains to be seen, but Facebook’s definitely pulling out the stops to regain its youthful appeal. One thing’s for sure – get ready to see a lot more Reels popping up in your Facebook feed!
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STUDY/INFOGRAPHIC
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Who Makes the Big Bucks on Instagram? Top Celebrity Earners In The U.S.
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Ever wondered which celebrities are raking in the dough on Instagram? Look no further!
A recent infographic from Bored Panda has spilled the tea on the A-listers who command the highest fees for sponsored content.
The results might surprise you! While some of the usual suspects like Kylie Jenner and Dwayne “The Rock” Johnson top the list, social media-savvy newcomers like Addison Rae and Charli D’Amelio are also making serious bank through strategic brand partnerships.
This infographic offers a fascinating glimpse into the world of influencer marketing and the power that celebrities still hold in the social media sphere. So, the next time you see your favorite star promoting a product, remember – that post might have just landed them a hefty paycheck!
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