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The Pulse
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Measuring the pulse of social media through headlines
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The world is holding its breath for the Olympics, but let’s be real, the real competition is happening on social media.
I’m talking slip-ups on camera, Turkish hitman memes, and lately athletes inches away from gold. But anyways, who needs gold medals when you can get verified on LinkedIn?
Issue #09:
🧠️️️ Grok Got Smarter
🧶 Threading Trends
🆕 Threads API Update
☑️ LinkedIn Verified
📸 TikTok’s Custom Thumbnails
🧪️ YouTube’s Secret Recipe
🥇 X Aims for Gold
–
Alkeo Taga
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X/AI
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X’s AI Assistant, Grok, Gets Even Grokier!
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Remember
Grok, the brainy AI assistant X has been cooking up? Well, it’s back with some new tricks!
Ever wonder what X thinks about a particular account? X Premium users can now leverage Grok to
analyze a profile and get insights into its content and potential interests.
And if you’re struggling with a confusing term or phrase you stumbled upon while scrolling through X, just highlight the text within the app and ask Grok for an explanation. Grok will use its AI smarts to provide a clear and concise definition, saving you the hassle of opening a separate browser tab.
These new features paint a picture of a more versatile Grok. Imagine quickly analyzing a profile to see if someone aligns with your interests, or getting instant explanations for anything you encounter on X. It’s like having a personal AI study buddy and digital detective all rolled into one!
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THREADS
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New Threads Topic Discovery Features Might Help You Find Your Niche
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Feeling overwhelmed by the vast ocean of topics on Threads?
Don’t worry, help is on the way! Threads is testing
new features to enhance topic discovery and boost user engagement.
Here’s what you can expect:
• Trending threads based on your location. No more scrolling through posts and topics that don’t resonate with you. Discover what people in your area are buzzing about.
• Curated topic channels. Threads is creating channels focused on specific interests, like music, sports, or even the latest memes. Dive into the conversations that get you fired up.
These features are all about helping you connect with the discussions that matter to you. No more endless scrolling and hoping to stumble upon something interesting. Threads wants you to find your niche and engage with like-minded people.
Speaking of Threads…
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Post Directly to Threads and Get Insights with Publer – New API Update
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Publer now offers
direct posting to Threads, allowing users to schedule, analyze, and manage their Threads content seamlessly.
The new Threads API will replace push notification posting via the Publer App this Friday, giving you the ultimate set of features to manage your Threads account:
• Automated Publishing: Say goodbye to push notifications! ✌️
Schedule posts, threads, videos, or carousels to publish automatically.
• In-Depth Analytics: Gain
insights on audience, performance, engagement, and peak activity times.
• Post Syncing: Sync info and previous posts for reuse in your Threads strategy.
• Replies Management: Easily overview and reply to comments to keep your community engaged. 💭
Make sure you reconnect your Threads account within Publer to take advantage of the new features. And if you don’t have an account connected yet, this is your sign.
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LINKEDIN
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Is That the Real Deal? LinkedIn Now Verifies Company Pages
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LinkedIn is stepping up its fight against impersonators with a brand new feature: verification for company pages.
Approved company pages will sport
a shiny gray verification badge, letting you know it’s the official page for that organization.
Sounds simple, right? Well, there’s a twist. Unlike some platforms where users can apply for verification, LinkedIn is taking a more selective approach.
The platform will be verifying pages at its own discretion, considering factors like the accuracy of company information, active page management, and adherence to LinkedIn policies. This means not every company page will get the coveted badge right away.
While the exact verification process isn’t entirely clear yet (it might involve some manual checks by LinkedIn), it’s a step towards building trust and transparency on the platform.
So, keep an eye out for those verification badges! They’ll soon become a way for companies to stand out, build brand credibility and attract top talent on LinkedIn.
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TIKTOK
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TikTok Gives You Control – Upload Your Own Video Thumbnails!
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Get ready to unleash your inner graphic designer because TikTok is giving you more power over how your videos appear in feeds. The platform has introduced a brand new feature: custom video thumbnails.
No more relying on the first random frame of your video to grab viewers’ attention. Now you can
upload a custom image that perfectly encapsulates the essence of your content.
Think of it like designing a tiny movie poster for your TikTok masterpiece. This allows you to:
✅ Highlight key moments from your video. Showcase the funniest part of your skit or the most visually stunning scene from your travel vlog.
✅ Add text or graphics to entice viewers. Use emojis, quotes, or even questions to spark curiosity and encourage clicks.
✅ Create a cohesive visual style for your profile. Consistent custom thumbnails can help your brand stand out and make your videos easily recognizable in a sea of content.
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YOUTUBE
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Struggling to Grow on YouTube? The Platform Shares Its Secret Sauce!
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Ever dreamt of building a thriving YouTube channel but weren’t sure where to start? YouTube itself has stepped in to share some
valuable shorts filled with tips and tricks designed to help you become a content creation powerhouse.
So, grab your pen and notebook (or maybe open a new doc!), because here’s a crash course in YouTube mastery according to YouTube:
Content is King (and Queen) – This one’s a no-brainer. Focus on creating high-quality, engaging videos that resonate with your target audience. Consistency is key too – develop a regular posting schedule to keep viewers coming back for more.
Optimize Your Channel – First impressions matter! Craft a compelling channel name and description that grabs attention. Don’t forget about eye-catching thumbnails – these are tiny billboards for your videos, so make them stand out!
Connect with Your Audience – Don’t just broadcast, build a community! Respond to comments, answer questions, and show your viewers you care. Fostering a sense of connection is vital for long-term success.
Embrace the Power of YouTube Features – Explore tools like YouTube Shorts and live streaming to expand your reach and experiment with different video formats.
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X/TWITTER
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X Capitalizes on Olympic Buzz with Insights for Advertisers
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The 2024 Paris Games are heating up, and X is hoping to capitalize on the global excitement. The platform recently
released a report packed with insights into how users engage with the Olympics on X.
This news comes amidst reports of X’s
limited revenue growth. However, they seem to be banking on the Olympics to boost their ad intake. According to the report, X users are highly engaged during Olympic events, with a surge in app usage and content consumption.
While X hasn’t revealed the specific insights in the report, this news suggests they’re aiming to position themselves as a prime advertising platform for brands looking to reach a captive Olympic audience.
It will be interesting to see how X leverages these insights and whether they can successfully attract advertisers during this major sporting event. Will the Olympics become a gold medal moment for X’s ad revenue, or will it be a case of missed opportunities? The games are on, and we’ll be watching closely!
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