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The Pulse
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Measuring the pulse of social media through headlines
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It’s timeee ❄️✨
While Mariah is still cashing in on her song, we’ve got work to do. It’s the most wonderful and busiest season of the year, so get your news now and get back to work! 💪
Issue #15:
💬 Instagram DMs Get More Exciting
✨ TikTok Holiday Marketing Tips
📆 December 2024 Social Media Holidays
🎁 YouTube 2024 Music Recap
🤳 The Power of B2B Influencers
🗣️ WhatsApp Voice Note Transcripts
🎨 Graphic Design Trends for 2025
–
Alkeo Taga
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INSTAGRAM
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Instagram DMs Get New Stickers, Location Sharing, and More!
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Instagram is rolling out a bunch of
new features this season for all of us DM sliders to make DM conversations more interactive and engaging.
Here’s what you can look forward to:
Fun and Funky Stickers: Express yourself with a variety of new stickers to add some pizazz to your DMs. There are 17 new sticker packs and over 300 new stickers to share in your DMs.
Share Your Location (Discreetly): Now you can easily and safely share your live location directly within DMs. Only those in the specific chat can see your location and your location can’t be forwarded to other chats. This is a convenient way to meet up with friends or share interesting places you’ve discovered, while also staying safe.
Give Your Friends Nicknames: With the new update, you can now give a nickname to yourself or your friends. Nicknames only appear in your DM chats, and won’t change your username anywhere else on IG.
Instagram is also currently testing a new placement for the DM button. The button might move from its current spot in profiles to a more prominent location within the main app interface.
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TIKTOK
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Deck the Halls with TikTok: Holiday Marketing Tips for Brands
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The holiday season is finally here, and TikTok is getting into a festive frenzy! To help brands jingle all the way to increased sales & conversions, TikTok has shared some valuable holiday marketing tips, which you can read more about
here.
Here are some key takeaways:
Embrace the Holiday Spirit: Create content that aligns with the holiday mood. From heartwarming stories to festive challenges, tap into the emotions and excitement of the season.
Utilize Holiday Hashtags: Jump on trending hashtags like #HolidaySeason and #GiftIdeas to increase your content’s discoverability.
Partner with Creators: Collaborate with TikTok influencers who resonate with your target audience. This can help expand your reach and generate authentic holiday content.
By implementing these tips, brands can leverage TikTok’s powerful features to reach a wider audience and achieve their holiday marketing goals.
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Your December 2024 Holiday Calendar
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December came in in full force, and if your content calendar is looking a bit lonely, we’ve got just the thing for you!
This month’s Social Media Holiday Calendar is packed with important and fun dates that will spark new ideas for posting this festive season.
As per ususal, the calendar is also available on your Publer
Calendar View. And if you’re looking for something more portable and shareable, your can download our PDF version
here.
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YOUTUBE
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YouTube Unveils Your 2024 Music Recap: Relive Your Sonic Journey
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YouTube’s annual
Music Recap is back, offering a personalized glance at your listening habits throughout the year. The recap highlights your top artists, songs, and genres, providing a nostalgic trip down memory lane.
It is also time for
Spotify to unravel its end-of-the-year highlights and we cannot help but marvel at how engaging this little fun feature has proven to be.
Businesses for years have been reflecting publicly about their milestones, reminding everyone why they are still relevant.
However, Spotify flipped the tables on this one, marking their own users’ milestones and creating content worth sharing online.
This little treat cannot be limited just to music though. There are a million different ways users can be reminded of how important your business was to them throughout the year, so this season try to celebrate your clients’ achievements and build more bridges to success.
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LINKEDIN/B2B MARKETING
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The Power of B2B Influencers: LinkedIn Shares Eye-Opening Stats
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The influencer market has changed dramatically over the last couple of years. And B2B influencer marketing is proving to be a solid channel to get more eyeballs on your business.
LinkedIn recently
surveyed more than 1,700 tech buyers across the UK, US, and India to understand the impact of B2B influencers on marketing campaigns. The report reveals that influencer marketing can significantly boost brand awareness, lead generation, and overall ROI.
Key findings from the report include:
Influencer marketing can drive significant ROI: B2B influencers can help generate leads, increase brand awareness, and drive sales.
Micro-influencers can be just as effective: While macro-influencers have a larger following, micro-influencers often have a more engaged audience.
Authenticity is key: Influencers should be genuine and authentic in their endorsements.
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WHATSAPP
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WhatsApp Transcribes Your Voice Notes: A New Era of Accessibility
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WhatsApp has taken a significant step towards enhancing accessibility and user experience by introducing a new feature:
voice note transcription. This innovative tool automatically converts audio messages into text, making it easier for users to consume information quickly and efficiently.
By providing
a written transcript, WhatsApp ensures that everyone can access information, regardless of their hearing ability. Besides, some users (like me) may simply prefer to read text rather than listen to audio messages.
Transcribed voice notes can now be easily searched and reviewed, as WhatsApp continues to evolve and introduce new features, making its position clear as one of the world’s most popular messaging platforms and, therefore an exciting marketing opportunity.
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VISTAPRINT/CREATE
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A Glimpse into the Future: Graphic Design Trends for 2025
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Want to stay ahead of the design curve? A
recent infographic by VistaPrint provides a glimpse into the top graphic design trends for 2025. Here are some of the expected trends:
Bold and Bright Colors: Vibrant and eye-catching color palettes will continue to be popular.
Minimalist Designs: Clean, minimalist designs will remain a timeless trend.
3D Elements: Adding depth and dimension to designs will be a popular technique.
Custom Typography: Unique and personalized fonts will be used to create distinctive designs.
Send this to your creative team (or bookmark it yourself) to create visually appealing and effective designs that resonate with their audience.
And if you’re on a
Publer subscription, did you know that you can create stunning social media and designs for free on VistaCreate?
Learn more >
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