Some brands stay true to their values every step of the way, from how they formulate products to how they communicate with their audience. Honeybee Gardens is one of them.
Here’s how they streamlined their social media and stayed true to their mission with Publer.
Meet the Brand: Clean Beauty with a Conscience
For over 30 years, Honeybee Gardens has created natural, effective, and ecological selfcare and cosmetic products that don’t compromise on ethics or performance. As a small, woman-owned company, Honeybee Gardens believes in transparency, sustainability, and empowering customers to feel confident, both in their choices and in their skin.
So when it came to finding a social media tool that matched their values of clarity, efficiency, and empowerment, the search had to be just as thoughtful.
Before Publer: Expensive, Overwhelming, and Unpredictable
Before Publer, Honeybee Gardens was using Hootsuite to manage their Instagram, Facebook, and TikTok presence. While the platform offered scheduling tools, it also came with some serious dealbreakers:
- A high price point that wasn’t sustainable for a small business.
- A cluttered, visually overwhelming interface.
- Frequent account disconnections without warning.
The result? Daily stress, last-minute posts, and time taken away from their true goal: connecting with their community.
Enter Publer: Free to Try, Easy to Love
What initially drew the Honeybee Gardens team to Publer was its generous free plan, perfect for evaluating whether it could meet their needs. But it didn’t take long before Publer became a necessary part of their workflow.
“Publer’s free plan gave us the space to truly evaluate the platform and ensure it was the right fit.”
That transparency and flexibility mirrored their own brand values.
The Transformation: Structure, Speed, and Results
Before, social media scheduling felt like a daily chore, the kind that took time away from product development, customer engagement, and creativity.
With Publer, Honeybee Gardens completely changed how they manage social media:
- Bulk scheduling helped them plan ahead and save hours each week.
- A visual content calendar made planning easy and effective.
- Role-based permissions allowed smooth collaboration, even as a small team.
- Consistent posting led to stronger engagement and a more visible presence.
- Peace of mind became the norm, not the exception.
A Simple, Reliable, Smart Workflow
“We rely heavily on Publer’s ability to schedule posts weeks in advance. Having everything in one place keeps us organized and on the same page. As a small team, this is essential for maintaining a consistent presence without scrambling.”
Managing multiple platforms used to mean daily interruptions. Now, the team schedules content weeks in advance, in Publer’s visual calendar, helping the team stay organized, aligned, and consistent.
Publer supports 13 social media channels, making it easy to stay consistent easily across platforms.
Save Time with Bulk Uploads
Publer’s bulk upload tool has become a core part of their workflow, letting them prep entire campaigns, seasonal content, and product launches in one go.
“It’s a huge time-saver. We plan in batches and stay ahead, without sacrificing creativity.”
Collaboration Made Easy
Even small teams need structure. That’s why Honeybee Gardens takes advantage of Publer’s role-based permissions to collaborate effectively with their social media team. It keeps responsibilities clear and workflows smooth, without the need for endless back-and-forth messages.
Visible Results: Consistency That Pays Off
Since making the switch, Honeybee Gardens has hit their social media goals:
- Building stronger connections with their audience
- Sharing authentic behind-the-scenes content
- Educating and engaging their community
- Maintaining a steady, reliable online presence
“We’ve seen a major improvement in our content planning and consistency. No more last-minute posting or missed launches.”
Their audience has seen it too.
“Our audience has noticed the consistency, too. We’ve seen better engagement simply because we’re showing up regularly with thoughtful, timely content.”
From Stress to Strategy
It’s not just about results, it’s about reclaiming time and headspace.
“One of the biggest benefits has been peace of mind. Just this past holiday weekend, I took a Friday off to go camping, no internet, no laptop. But thanks to Publer, I was able to schedule everything in advance and fully disconnect, knowing our posts were going out exactly when they needed to.”
Publer didn’t just save them hours of work each week. It gave them their weekends back.
From One Small Business Owner To Another
With Publer, Honeybee Gardens has gone from reactive to proactive, turning social media from a daily stressor into a smooth, reliable system. It’s saved them hours each week, improved team coordination, boosted engagement, and given them room to grow without burning out.
Whether it’s staying on top of launches, planning months ahead, or simply reclaiming their time, Honeybee Gardens proves that small teams can do beautiful things, with the right tools.
“Publer helps you stay ahead of the game while freeing you up to focus on other parts of your business.”
Ready to take the stress out of social media?
Start with Publer’s free plan, just like Honeybee Gardens did and discover how easy, organized, and empowering content planning can be.
Tea Hysenshahaj
