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The Pulse
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Measuring the pulse of social media through headlines
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Welcome back, social media junkies! This Pulse episode is packed with more twists and turns than a reality TV show. From Trump ❤️ Musk, to Christmas wishlists, we’ve got it all. Let’s dive into the digital drama!
Issue #14:
🇺🇸 The Aftermath of The New US President
🇪🇺 Europeans Are Obsessed With IG
🎄 X’s Holiday Playbook
💰 IG Wants You To Spend More on Ads
🎁 Pinterest, More Like Wishlist
🔊 TikTok’s Peace With Music
📱 Kenya, The Answer Is Kenya
–
Alkeo Taga
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SOCIAL MEDIA ANALYSIS
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Trump’s Return: A Social Media Nightmare or Dream?
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Social media platforms are bracing themselves for a potential storm. With Trump back in the Oval Office and at the helm of a major political party, speculation is swirling about the impact this could have on social media companies.
Trump’s return could create both benefits and challenges for social media platforms:
Meta: With Trump’s likely rollback of AI regulations, Meta could grow in AI, even though Zuckerberg’s
past conflicts with Trump might lead to more scrutiny on Facebook policies.
X (Twitter): X could become a key political tool, with Musk’s influence helping the platform attract more conservative users and advertisers. However,
Musk’s close ties to the government could complicate his leadership of X.
TikTok: Trump may try to
prevent a U.S. ban on TikTok, which could boost its growth on younger demographics, but this may clash with broader government concerns.
Snapchat: Relaxed regulations could help Snapchat expand, although Trump’s “America-first” policies might create issues for their production, which relies heavily on China.
LinkedIn and Microsoft: LinkedIn might benefit if Microsoft gains flexibility in
AI development, though past tensions between Trump and Microsoft could limit support.
While it’s unclear which policies will stick, Trump’s return has social platforms bracing for impact.
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INSTAGRAM
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Instagram Takes the Crown in Europe, Boosting Meta’s Revenue
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A significant shift in social media preferences has emerged in Europe.
According to
recent reports, Instagram has surpassed Facebook in terms of monthly active users within the region.
This marks a major milestone for the photo-sharing platform, and it suggests a growing European appetite for visual content.
This news coincides with Meta, Facebook’s parent company, reporting
strong Q3 revenue results. Analysts believe Instagram’s user growth is likely a contributing factor to Meta’s financial success.
With Facebook facing stagnation, Instagram’s continued rise is a trend worth monitoring for brands and marketers.
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Plan and Preview Your IG & TikTok Feed
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A chaotic feed got you down?
Publer’s new free Feed Planner is here to save the day!
Drag and drop posts for Instagram, Reels, and even TikTok to visualize your entire social media feed and plan your content calendar with ease.
Preview how your posts will look side-by-side, ensuring a cohesive and aesthetically pleasing feed.
Head over to the link below and start creating a feed that will have your audience stopping, scrolling, and hitting that like button.
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X/TWITTER
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X Offers Holiday Marketing Help
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The holiday season is fast approaching, and X is here to lend a hand! They’ve released
a new infographic packed with tips and strategies to maximize your holiday marketing campaigns on their platform.
The infographic dives into various aspects of X marketing, including content creation ideas, campaign planning strategies, and audience targeting tips.
Whether you’re a seasoned marketer or just starting out, this resource can be a valuable tool to get your creative juices flowing and prepare for a successful holiday season on X.
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INSTAGRAM
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Instagram Expands Post Boosting Options for Businesses
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Instagram is providing businesses with greater control over their reach and engagement.
They’ve recently
expanded their post-boosting options, allowing users to promote a wider variety of content formats.
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“Ever tried to boost content with GIFs, stickers, or copyrighted music and faced an error? Give it another go. Instagram’s latest update to boosting now means that most GIFs and stickers are now eligible to be boosted.”
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Keep in mind that only most posts will be eligible, not all.
It’s still unclear which posts qualify, so if you’ve had issues boosting top-performing organic posts before, it may be worthwhile to revisit them for maximum impact in your promotions.
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PINTEREST
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Pinterest Gears Up for the Holidays with Gift Discovery Features
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Gift-giving just got easier on Pinterest!
The platform is
rolling out new features designed to help users discover the perfect presents for their loved ones. These features include enhanced search functionalities, custom product wishlists, expanded Gift Guides from famous users, and a new way to save items from Gift Guide displays.
This move highlights Pinterest’s growing focus on e-commerce and its potential as a shopping destination. With the holiday season approaching, these new features are likely to attract more users looking for inspiration and convenient gift-finding options.
Additionally, Pinterest’s
record-high user numbers in Q3 suggest the platform’s continued influence and user base growth.
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TIKTOK
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TikTok Makes Music Sharing a Breeze with Streaming Services
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TikTok is making it even more seamless to share your favorite music with friends and followers.
A new integration allows users to
directly share music from popular streaming services like Apple Music and Spotify to their TikTok videos. This eliminates the need to download and upload music separately, streamlining the content creation process for music-based content.
This feature is likely to benefit both users and artists. Users will have easier access to a vast library of music, while artists can gain broader exposure through increased song usage in TikTok videos.
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STUDY/INFOGRAPHIC
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Who Spends the Most Time on Social Media? A Global Look
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The recent
Digital 2024 report by We Are Social reveals some surprising findings about global social media usage.
With an average of 3 hours and 43 minutes spent on social media daily, Kenya tops the global list for time spent online.
That’s a significant chunk of time compared to the global average of about 2 hours and 27 minutes. The “typical” internet user spends almost 2½ hours daily on social media, equating to more than one-third of their total online time.
In Japan, users spend the least time on social media, averaging just 1 hour and 53 minutes daily.
These findings suggest a potential correlation between social media engagement and overall county culture on media consumption.
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