
Infographics are engaging pieces of content that help build a strong marketing strategy. Among all other terrific solutions to boost awareness and attract new potential customers, letβs raise a glass for infographics too.
An infographic contains a lot of information: images, texts, vectors, icons, colors, branding details, etc.
People already read a lot of news and are always updated with the latest trends. Yet, they tend to read, hear, and see more comfortable materials. And infographics are one of the greatest ways to tell a story and make people remember that!

There are a lot of advantages when you decide to use an infographic:
- They sustain the readersβ attention
- They can go viral quickly!
- Everyone loves facts and easily sharable content
- They drive huge traffic to your site
- People are visual – therefore, an infographic is the smartest business strategy!
Letβs get back to where you should focus when deciding to create and invest time in infographics.

Hereβs a list of 19 Cool Tips to Creating Viral Infographics:
- Have a goal – Whether you want to boost traffic, attract potential customers, get more visibility, improve branding, etc., infographics ought to do that!
Having a goal is far more important than you think.
- Do your research – You donβt want to mess up the information you give to the audience, nor express your thoughts over something that doesn’t even stand for a fact.
People want to believe you. Thatβs why theyβre clicking and reading your content in the first place.
- Be loyal to viral keywords/topics – Intuitive, yet many people avoid it to be different. Tons of topics are trending and people click the same titles and search for the same keywords – many times.

- Use your fantasy – Whether itβs about the font style or the content itself, try to be different, imaginative, and maybe funny.
- Use numbers – Using numbers on the title and/or throughout the infographic is by far one of the best tricks. People feel as if they know theyβre led somewhere and everything is organized. And thatβs good.
- Strategic headline – Whether youβre adding a nice and catchy quote or simply the infographic title, the headline must be unique.
Our latest infographic was sent as a gift to all our ambassadors on Thanksgiving. Therefore, it contained the title and some holiday details that would bring so many amazing reviews!
- Be visual – Everyone adores images, videos, screenshots, graphs, etc. They’re simple to understand and they provide fast information. Being visual on infographics is crucial to getting viral.
Long texts distract the readers and trigger them to leave the page/pdf file quicker than you think. - Combine the right colors – Be aware of your brand colors and what goes most with the infographic. Too many boring colors will trigger a reader to stop reading.

- Benefit from Canva – It contains thousands of useful and interesting illustrations that can come in handy when designing an infographic. Tons of styles, fonts, elements, etc. that will help you create something unique.
- Share them EVERYWHERE – If youβre active on all social media platforms, you already know the power of sharing posts and Stories. Make sure to share infographics on Pinterest (mostly).

- Let users know they can add information – Itβs important to let everyone know that they are an essential part of your brand in a way or another.
We at Publer always gather feedback and reviews on our dedicated site hosted in Nolt.
- Correct writing – Weβd highly suggest you use one of the text correcting tools, like Grammarly. Quickly correct your text and save yourself some time from going back to your job because of typos.
People love correct writing. They try to avoid any kind of text that contains grammar mistakes as theyβre quite tiring.
- Easy-to-read text format – People are already used to nice and clean text formatting. Theyβll get distracted by tons of subtitles, inconsistent bold/italic text, different sizes, etc.
- UGC wins credibility – One of the most powerful marketing strategies is the usage of UGC. People believe in reviews and honest feedbacks – therefore, including UGC on your infographics will super-boost credibility.
- Include them in email marketing campaigns – Well, hereβs an idea of your next email marketing campaign – share a thoughtful and useful infographic for your subscribers.
Everyone loves curated and informative content that comes in handy in a click.

- Give credit to the source of information – You donβt want to be the ones who get information from different sources and donβt declare the copyright. That would trigger everyone to report you as spam and we know thatβs not what youβre looking for.
- Optimize images to allow fast loading – There are tons of online tools that help optimize your media. Weβre currently using ezGIF and weβre loving the loading speed of almost all our articles.
- Do NOT forget about branding – Cover your infographic in your brandβs colors and details. Let everyone easily identify that this piece of information is coming from you.