When you’ve got a bold, community-driven brand like Findlay Hats, your social media needs to match the energy. With Publer, they consistently share their vibe and lifestyle, easily showing up across all the channels their community loves.
Let’s see how they streamlined their social media and grew their fanbase to millions, all with the help of Publer.
Built for Good Times: The Story of Findlay Hats
Findlay Hats is more than just a hat brand. With their signature built-in lace system, durability-first designs, and one goal “built for good times,” they’ve created a lifestyle around adventure, creativity, and community. Whether it’s on a mountain trail, a music festival, or a paintball field, their hats are meant to be worn while making memories.
“We want people to wear our hats while they’re out making memories without worrying about damage. Everything we do is focused on functionality and fun.”
Jimmy Hickey, Founder
Findlay Hats’ Social Media Mission
Findlay Hats doesn’t just sell their products, they tell stories. Their social content across Facebook, Instagram and TikTok features real people in real moments: skating, creating, painting, building, and living. And their community loves it!
Their social media goals is simple:
- Showcase weekly product drops
- Share behind-the-scenes stories
- Highlight their community
- Stay authentic, consistent, and connected
“We want to stay connected with our community and make content that reflects who we are.” Jimmy, shares with us.
Before Publer: Manual Posting and Frustration
Before using Publer, Findlay’s small team was manually posting across all platforms. Seven accounts, multiple networks, and no centralized system. We can imagine how hard that was.
They had no way to plan ahead, no structure, and no content creation systems, just lots of copy-pasting and context-switching. It made growth harder, not easier. So what changed everything? Publer.
“It was super inefficient and frustrating. There was no way to do things across multiple platforms at once, especially TikTok.”
Meet Publer: One Platform To Manage All Socials And Grow
Publer is a powerful social media management tool that helps brands, creators, and agencies create, schedule, analyze, and collaborate on content across 13 major platforms: Facebook, Instagram, TikTok, Pinterest, YouTube, LinkedIn, Twitter/X, Threads, Google Business, Telegram, Mastodon, Bluesky and WordPress.
Why Findlay Hats Chose Publer:
- Native support for TikTok along other channels
- Centralized posting across 7 accounts with customization options
- Super simple to set up and use
- Convenient to collaborate as a team
- Packed with creator-friendly features without complexity
“It was one of the only tools that handled all the platforms we needed. It just made sense.”
How Publer Fits Brands Like Findlay:
For a small team like Findlay’s, Publer helps them:
- Plan social media posts in advance with a content calendar and stay organized
- Curate content to fit their brand using various tools without leaving Publer
- Schedule weekly drops and product updates in advance saving time
- Keep collaborators in sync without overlap
- Find the latest trends for content ideas without needing to scroll endlessly
- Keep tabs on their growth metrics and competitors with Publer’s advanced Analytics
- Engage with their large community without burnout
And because Publer and its plans scale, it works just as well for:
- Solo creators and entrepreneurs
- Small to medium businesses like Findlay Hats
- Full-scale marketing agencies managing dozens of clients
Whether you’re running 1 account or 100 on social media, Publer adapts to your size, style, and workflow.
Results with Publer: Structured, Organized, and Growing
1. Staying Consistent, Organized & Saving Time
Publer has become the heartbeat of Findlay’s content schedule. Instead of rushing to post each day, they now batch content, plan ahead, and maintain a steady rhythm on social media, no matter how busy things get. That consistency is bringing strong engagement and new followers everyday.
“We can actually plan ahead and stay consistent, without having to stop what we’re doing every day to post. It saves time and keeps us more organized.”
2. Collaborating Easily (Without Stepping on Toes)
With Publer’s team access, the team of two in Findlay can work simultaneously on the same calendar. Whether one is scheduling a product drop and the other is queuing behind-the-scenes reels, there’s no confusion or content overlap.
“Both of us have access and can work in the same system without getting in each other’s way.”
3. Better Workflow = More Free Time
Manual creating and posting used to eat up valuable hours each day.
Now? Publer handles the heavy lifting. That means more time to brainstorm ideas, interact with their audience, or… just focus on designing amazing products. I mean look at those gorgeous hats!
4. Better Engagement & Community Growth
Since using Publer, Findlay Hats has been able to post more consistently and purposefully.
Engagement has been skyrocketing strong across Instagram, TikTok, and Facebook.
Their posts are reaching millions and sparking thousands of interactions. Week after week, they’re not just growing, they’re dominating the social media and building a loyal community.
What’s driving it? Amazing products. Scroll-stopping content.
And the one tool that powers it all, every single day? Publer.
A Reliable Partner That Just Works
Unlike many tools that overpromise and underdeliver, Publer has done its job quietly and reliably. No bugs, no drama, no support tickets.
At the end of our conversation, Jimmy shared that he had just finished dealing with a frustrating customer service issue with a completely unrelated app. That experience made one thing crystal clear:
“It made me realize how grateful I am that Publer has just always worked great for us, no support needed.”
Because when a tool works, it just does.
Ready to grow your socials and engage your community with Publer?
Sign up for free with Publer, simplify your social media workflow and grow your community with less time and effort.
Tea Hysenshahaj
