How To Save Hashtag Groups For Social Media For Free

If you’ve been managing social media for a while, you’re probably using hashtags a lot on your posts. And you’ve probably created your own system for saving hashtags.

Maybe you’ve got hashtag groups saved in your Notes app. Maybe you’ve built a Google Doc full of hashtag sets for different brands. Or maybe you simply copy hashtags from Instagram posts every time you’re ready to publish something new.

I’ve done all of the above.

It works… until you’re managing multiple brands, multiple campaigns, or publishing content every single day.

Suddenly, finding the right hashtag set becomes another repetitive task. You waste time searching for the right hashtags for that particular post.

After years of managing social media, I realised the problem wasn’t creating hashtags.

It was organizing them.

That’s why I am so excited Publer has introduced Hashtag Groups.

Now you can keep all your hashtag collections in one place. Organize them by niche, campaign, client, platform, or content pillar, and use them whenever you’re creating and scheduling a post via Publer.

What Are Hashtag Groups?

Think of Hashtag Groups as saved collections of hashtags that you use repeatedly across social media posts.

Instead of copying the same set of hashtags every time you publish, you save them once in Publer and reuse them whenever you need them.

For example, if you’re a travel creator, you might have separate hashtag groups for:

European travel
Weekend getaways
Luxury hotels
Budget travel tips
Travel Reels

If you’re active on multiple social media platform, you could separate them as Hashtags for Instagram, Hashtags for TikTok, etc. If you manage multiple clients, you could organize your hashtag groups by brand.

The goal isn’t to use the exact same hashtags forever. The goal is to build a library of relevant hashtags that saves you time while keeping your content organized.

Whether you call them hashtag groups, hashtag sets, hashtag collections, or even a hashtag saver, the idea is the same: save your most-used hashtags once instead of writing them every time you publish.

Why Every Social Media Manager Should Save Their Hashtags

When you’re only posting occasionally, keeping hashtags in your Notes app might be enough. But once social media becomes part of your daily workflow, things get messy quickly. Saving your hashtags in organized groups helps you:

Save time when creating and scheduling content.
Keep your hashtag strategy consistent across campaigns.
Organize hashtags by niche, client, platform, or content pillar.
Avoid copying hashtags from old Instagram posts or scattered notes.
Make collaboration easier when working with a team.
Spend more time creating content and less time managing it.

And the best part?

You don’t need a separate hashtag manager just to stay organized.

With Publer, you can save and manage your Hashtag Groups directly inside the same platform you use to create, schedule, and publish your social media content. Since Hashtag Groups are available on every Publer plan, including Free, you can start organizing your hashtags without paying for any tool.

How to Create & Use Hashtag Groups in Publer

Creating and using your hashtag groups in Publer is easy.

Create your free Publer account and connect your social media accounts.
Open the composer, click on the Hashtag icon and then click on Shortcodes.

3. Select the social account you want to create the Hashtag Group for.
4. Create a new Hashtag Group and give it a descriptive name.

5. Paste your hashtags into the group and save it.

Create as many groups as you need for different brands, campaigns, or content pillars.

The next time you’re writing a post, simply browse your saved groups and select the hashtag group you want, and Publer will insert the entire set in one click.

Best Practices for Managing Hashtag Groups

A well-organized hashtag library will save you even more time in the long run. Here are a few tips I’ve found helpful:

Organize by category: Create separate hashtag groups for different niches, brands, social networks, campaigns, or content pillars.
Keep platform limits in mind: Instagram, TikTok, LinkedIn, Facebook, and other social networks have different hashtag limits and best practices, so avoid using the exact same hashtag set everywhere. You can use Publer’s free Hashtag Counter tool to see how many hashtags you’re adding to each post.
Keep your groups up to date: Review your hashtag groups every so often, remove outdated hashtags, and edit existing ones to keep your hashtag collection clean and relevant.

How Publer Compares to Other Social Media Management Tools

Many social media management tools like Publer offer a way to save and reuse hashtags, but they don’t all do it in the same way. Some have a dedicated Hashtag Groups space, while others store hashtags inside broader features like content libraries or saved captions. In many cases, these features are only available on paid plans, while Publer offers Hashtag Groups for free.

Here’s a quick comparison of how some of the most popular social media management tools handle reusable hashtags:

While there are several ways to save hashtags across different platforms, Publer offers dedicated Hashtag Groups on its Free plan. That means you can organize your hashtags, build reusable collections, and streamline your publishing workflow without paying for another tool or upgrading to a premium subscription.

And because Hashtag Groups are built directly into Publer, you can do much more than simply store hashtags. You can create, draft, schedule, and publish your posts from one place, manage your content with the visual calendar, edit photos and videos, design graphics with the Canva integration, browse free Unsplash images, manage your link in bio with Linkie, use the browser extension to share content from anywhere, and stay productive on the go with the mobile app, all for free.

Take Your Hashtag Strategy Further

Hashtag Groups make it easy to save and organize your hashtags, but they’re just one feature of Publer, an all-in-one social media management platform.

Beyond creating and scheduling posts, Publer also helps you discover, optimize, and measure your hashtag strategy.

Browse Trending Hashtags

Need fresh hashtag ideas? With Publer AI or Hashtag Suggestions, you can quickly generate relevant hashtags for your posts and ssave your favorite combinations as new Hashtag Groups.

Get Inspired by Your Competitors

Want to know which hashtags your competitors are using? With Publer’s Competitor Analysis, you can follow competitors on Instagram, Facebook, and X/Twitter, and discover the hashtags they use in their top-performing content.

Analyze Your Hashtag Performance

Want to know which hashtags actually work? Hashtag Analysis helps you identify your top-performing hashtags so you can refine your strategy and build stronger hashtag groups over time.

Whether you’re using the Free plan to organize your hashtags or upgrading for hashtag suggestions and in-depth analytics, Publer gives you everything you need to manage your social media workflow from one place.

Start Saving Time with Hashtag Groups

A well-organized hashtag library makes publishing faster, more consistent, and far less repetitive. Instead of searching through notes or old posts, save your hashtags once and reuse them whenever you need them.

With Publer’s Hashtag Groups, you can do exactly that, for free. Try it now!