
LinkedIn Audio Events are live, audio-only events hosted on the platform. These function similarly to podcasts and are ideal for networking, content sharing, and real-time interactions with your audience.
Unfortunately, this feature isnβt available for all users yet, but if youβre interested in knowing how you can qualify, then keep reading. In todayβs article, weβll discuss everything you need to know about LinkedIn Audio Events and offer expert tips to help you host a successful broadcast.
Letβs start!
What Are LinkedIn Audio Events?
LinkedIn Audio Events are a form of social audio content where users host a live, audio-only broadcast. These events can be between 15 minutes and 3 hours long and are accessible on mobile and desktop.
While definitely uncommon, LinkedIn was not the first social media platform to release a social audio content format. In fact, when they launched this feature in 2022, they already had established competitors in Clubhouse and X/Twitter Spaces.
However, while both platforms failed to maintain their usersβ interest, LinkedIn Audio Events was successful because its main demographic on social media was companies and professionals.
Audio-only events arenβt ideal for most social media platforms, especially since research shows that posts with visual content perform better. Moreover, various apps like Facebook and YouTube Live have already adopted live-streaming content formats, so audio-only content does not have a large market.
However, for a networking platform dedicated to professionals, LinkedIn Audio Events are perfect for socializing with peers, participating in meaningful discussions, and sharing industry knowledge.
Plus, unlike the other two platforms, which allowed anonymity for their participants, LinkedIn Audio Events showed all the attendees’ profiles, so you know exactly who you are engaging with.
Who Can Create LinkedIn Audio Events?
Only select creators who meet the platformβs criteria can create and host LinkedIn Audio Events.
These criteria include:
- Having more than 150 followers and/or connections. If you donβt meet this requirement yet, consider posting quality content more often to attract new followers.
- Having an account that consistently abides by LinkedInβs Professional Community Policies ensuring that the platform remains a safe space for all users.
- Living in an area where Audio Events are supported. Unfortunately, this feature is unavailable for users based in mainland China.
If you fulfill these requirements, you should find the option to host a LinkedIn Audio Event in the Event Format dropdown list.
Now, letβs discuss the step-by-step process of creating an audio event.
How to Create a LinkedIn Audio Event
Creating a LinkedIn Audio Event is easy; all you have to do is log in to your LinkedIn account, then click Event on the top panel beside Media and Write article.

Then, you can add the event name and upload a LinkedIn Audio Event banner with a size of 480×270 or 1280×720 pixels. You arenβt limited to these sizes, but keep in mind that the recommended aspect ratio for best quality is 16:9.

Next, click Event Format and select Audio Event from the options.
Afterward, you can choose the name and the time and date for your LinkedIn Audio Event; just be mindful of the timezone when setting the schedule.

Source: LinkedIn
When everything is done, click Post to schedule your event. This will also automatically create a post that you can use to inform your network about your upcoming LinkedIn Audio Event.
In the post caption, you can add important event details or potential topics that will be discussed during the event. We also recommend adding a call to action at the end to encourage users to join.
How to Join a LinkedIn Live Audio Event
Even if you donβt meet the criteria to host an event, you can still join a LinkedIn Live Audio Event as a listener in the following two ways:
#1. Direct Invitation From the Host
If you receive a LinkedIn Audio Event invite from the host, all you have to do is accept it and click the Join Event button. Once the event starts, the host can invite you to speak, mute other users, and view your full LinkedIn profile.
Other attendees will also be able to see your profile, so use this event to network and form connections with experts in the industry. Make sure you choose a professional LinkedIn profile picture to help you make a powerful impression. You can also create a compelling LinkedIn headline to encourage attendees to view your profile and connect with you.
#2. Invitation Link from a LinkedIn Connection
All users can share their LinkedIn Audio Event invite link with their connections on the platform. So, if thereβs an upcoming event you want to participate in but are not directly invited to, try reaching out to connections to see if they are attendees and request an invite link.
While thereβs no specific tab with a list of all LinkedIn Audio Events on the platform, you can find posts about upcoming events on the feed or in the My Network tab.
3 Effective Ways to Promote a LinkedIn Audio Event
Itβs not enough to know how to create an event on LinkedIn; itβs also important to know how you can effectively promote it to your network to ensure a high turnout.
Here are some expert ways to promote your upcoming event:
#1. Schedule Your Event Strategically
Scheduling your LinkedIn Audio Event strategically to target your audienceβs most active hours will help you maximize attendance. You can research your main demographicsβ activity patterns on the platform or schedule your event to coincide with the best times to post on LinkedIn.
While itβs impossible to cater to your entire audience, try choosing a time that has the most active users. Since LinkedIn caters to a professional audience, they likely wonβt be willing to set aside time during the work day to attend an online event, so be sure to consider working hours when choosing a date.
#2. Post Regular Updates
Even if youβve already created an initial post promoting your LinkedIn Audio Event, itβs important to post regular updates to keep your audience informed and invested. You can share relevant posts or articles discussing the event’s topics or speakers. We also recommend creating polls or asking open-ended questions to engage your audience.
However, this process can be time-consuming, especially if you are also working or running a business. Fortunately, you can leverage social media scheduling tools like Publer to handle all the posting for you. With our platform, you can easily schedule LinkedIn posts in bulk and ensure that you have content being published every week leading up to the event.
#3. Cross-Post on Other Social Media Platforms
If you have social media accounts on other platforms, consider cross-posting content that promotes your LinkedIn Audio Event to reach a wider audience. While only LinkedIn users can actually attend the event, you may have followers with a LinkedIn account on other sites who are unaware that you are also on the platform.
In fact, according to Canada Post, 82% of college graduates are on Facebook. And with 33% of LinkedIn users having a bachelorβs degree or equivalent, itβs likely that thereβs a significant overlap in the user base of these two platforms.
When cross-posting, however, be sure to follow the ideal image sizes for each social media site to keep your post optimized and appealing.
5 Expert Tips for Hosting a Successful LinkedIn Audio Event

Hosting a LinkedIn Audio Event can be quite tricky, especially since you wonβt be able to rely on visuals to keep your audience interested.
Here are some expert tips to help you host a successful event:
#1. Plan an Agenda in Advance
The best way to ensure that your audience is entertained throughout the entire event is to plan your agenda in advance.
While you donβt have to prepare a script, consider creating an outline of the event to ensure that you have ample time to discuss all the topics. This will also ensure that there is no lull in the conversation and that discussions flow smoothly from one topic to another.
Also, keep in mind that LinkedIn Audio Events are recorded, and discussing anything during the event that violates the platformβs policies will have serious consequences.
#2. Perform a Test Run
Once you have a definite plan for your LinkedIn Audio Event, consider performing a test run to avoid technical issues that can disrupt the event. Be sure to test your audio equipment and internet connection to ensure that everything goes smoothly.
You can also practice the flow of the conversation to see if it makes sense and adjust your plan to optimize it.
#3. Engage With Participants
LinkedIn Audio Events allow for direct interaction with the audience, so be sure to engage your participants to keep the event lively. You can ask them questions or encourage them to ask their own questions to promote conversation.
You can even set time aside specifically for a Q&A, especially if you have guest speakers, to allow the audience to interact with them.
#4. Keep it Short and Sweet
While LinkedIn Audio Events have a maximum time limit of 3 hours, itβs best to end them early if you no longer have anything important to discuss. With shorter attention spans and limited participant availability, keeping your event short but valuable will be much more effective and impactful than maximizing the limit but offering very little benefit.
#5. Repurpose Content
Repurposing content from your LinkedIn Audio Event will help you build interest in upcoming events and ensure a higher number of participants. This will also help establish your credibility on the platform, especially if you share considerable expertise during the event.
Unfortunately, you wonβt be able to access your LinkedIn Audio Event recording, as the platform only records events for safety purposes. That said, you can still record the event yourself using third-party software. Then, you can repurpose snippets and highlights in a LinkedIn audio post and share them on the platform.
Key Takeaways
- LinkedIn Audio Events are virtual, audio-only events that allow users to engage with their network on the platform in real time.
- Only LinkedIn users who meet the platformβs criteria can host a LinkedIn Audio Event. If you already meet these requirements, you can easily start an event by clicking Event on your LinkedIn homepage and selecting Audio Event as the event format.
- If you donβt meet the criteria, you can still join a LinkedIn Audio Event as a listener by getting an invitation from the host or a shared invitation link from a connection.
- To promote your LinkedIn Audio Event and ensure that it reaches your audience, consider scheduling it during their active hours, posting regular updates leading up to it, and promoting it on other social media channels.
- You can ensure a successful LinkedIn Audio Event by planning in advance, engaging with participants, and performing a test run before the actual event.