
Some days, you feel like your creativity is overflowing; nothing can stop you! But, on other days, it seems like your creative well has dried up.
All YouTube creators have been there. It’s normal to feel like you’ve exhausted all your ideas.
We’re here to help you shake things up and recharge your creative juices.
Let’s discuss the ten best YouTube video ideas to get one step closer to your first play button.
Why Is YouTube an Ideal Platform to Make Money
According to YouTube channel statistics, YouTube is the second most visited website in the world. Recent YouTube statistics also indicate that over 500 hours of video are uploaded to YouTube every minute.
YouTubers make between $1.61 and $29.30 per 1,000 video views through AdSense. If your channel is successful and grows to millions of views, there is potential to make a significant income.
YouTube shorts make much less money, with creators receiving approximately $0.04 to $0.06 per 1,000 views. However, if youβre consistent and creative, the potential to make money with YouTube shorts is high. By focusing on high-quality video editing, you can make your shorts more engaging and attractive to viewers. You can use YouTube Shorts to drive traffic to long-form videos and strategically advertise on YouTube to maximize revenue and viewer engagement.
YouTube Shorts is a relatively new format, so if you’re unsure how to get started, check out our guide on using YouTube shorts. Similarly, YouTube Stories offer a great way to engage with your audience through short, ephemeral content that can boost your channel’s visibility and interaction.
You can leverage YouTube to drive sales if your channel reaches a large audience. You can introduce a product or service and request your subscribers to check it out.
YouTube also opens doors for sponsorship opportunities. You can collaborate with brands closely related to your content, allowing you to get compensated for promoting their products and services.
10 YouTube Video Ideas Going Viral in 2023
Lacking inspiration? We have done the groundwork and compiled a list of ten YouTube video ideas to help you make it big this year.
All you have to do is get creative and start filming! And if you’re looking for a great way to manage and optimize your channel, look no further than Publer – it’s an excellent tool that helps you collaborate, schedule, and analyze your YouTube videos. The platform also helps design marketing videos to help spread the word about your channel and grow your audience.
Explainer Videos

Explainer videos are a great way to engage viewers with your brand or product. They provide an easy and informative way to explain how something works or the benefits of using a product.
Here are a few examples of explainer videos that you can use as inspiration to create your own:
- An animated video with hand-drawn sketches or digital illustrations that explains how to use a service or product.
- A mini documentary-style video that dives into a problem and how your product or service solves it.
- A video that showcases customer testimonials.
Product Reviews
People today don’t just take the companyβs word for it when looking to buy something; they want to see what others say about it.
Take advantage of this trend and create video reviews for products you use.
Be sure to include each product’s features, benefits, and drawbacks so people can get a well-rounded view. It’s also recommended to offer alternatives if possible, so viewers have more options.
Make sure to strengthen your YouTube script by changing camera angles and utilizing a variety of shots. This will make your videos more visually appealing and ensure people stay and watch until the end.
Skincare Videos
If you’re a skin enthusiast, creating a skincare video series to talk about different types of ingredients that can be beneficial for skin and how best to use them is a great idea.
You can also create videos on:
- Your day-to-day skincare regimen. Talk about the products you use and why.
- Daytime and nighttime skincare routines for different skin types.
- Creating a routine that fits your budget.
- The new releases in the skincare industry and whether they’re worth the hype.
- DIY face masks and scrubs.
- Creating a skincare routine for people with skin concerns like acne, dryness, etc.
“A Day in the Life” Vlogs
Take your viewers for a behind-the-scenes look into what it’s like to be you!
From taking them to your favorite coffee shop or introducing your viewers to a hobby you love, there’s no limit to the fun content you can capture. You can also use this format to share insights about your daily habits, how you stay productive, or fun activities that make up a regular day.
Meal Prep Videos
Show viewers how to create delicious, healthy meals that can be made ahead of time and enjoyed throughout the week. You can also focus on different cuisines or diets to cater to different tastebuds.
Share your favorite recipes, kitchen hacks, and tips for meal planning. You can also demonstrate how to store the meals for a long time without compromising taste or nutrition.
Fashion Videos

Making fashion videos is a great way to show off your unique sense of style and help inspire others to find their style.
Here are some creative ideas for fashion videos you can create:
- Put together a lookbook video showcasing your favorite pieces from the season.
- Do a “haul” video showcasing the fashion items you purchased recently.
- Film a “closet tour.”
- Do a “style challenge” video where you take items from your closet and create an outfit with them.
- Film yourself creating DIY fashion projects such as customizing clothes and making accessories.
- Make a “style swap” video where you and a friend exchange clothes to create new looks.
- Shoot an “outfit of the day” video where you share your favorite everyday look.
- Create a “decluttering” video to help others downsize their wardrobe.
- Share the best thrift fashion finds you’ve discovered.
Makeup Videos
Makeup videos are a great way to show off your creative flair and share your beauty tips. From eyeshadow tutorials to highlighting and contouring, YouTube is a great platform to reflect your style.
Here are some ideas for makeup videos to get you started:
- How-To Tutorials β Share your knowledge with a step-by-step tutorial. From everyday looks to special occasion styles, give your viewers a comprehensive guide on achieving the perfect look.
- Product Reviews β Give your honest opinion on the latest beauty products and show viewers how to make them work for you.
- Get Ready with Me β Show viewers how you create your everyday look from start to finish.
- Makeup Challenges β Try different challenges, like using only one pump of makeup products or trying out a look from a particular decade.
Travel Vlogs
Do you love to travel? Share your journeys with the world by creating fun, engaging travel vlogs. You can document your journey from planning and packing to taking off, exploring new places, and returning home.
There are quite a few travel topics you can cover with your vlogs, including:
- Exploring a new city and its culture.
- Going on an epic road trip.
- Trying out the local cuisine.
- Taking part in traditional festivities.
- Going on a backpacking adventure.
- Taking part in outdoor activities.
- Sharing budget-friendly traveling tips.
- Experiencing the nightlife of a new destination.
- Suggesting the best tourist attractions.
- Finding hidden gems in a city.
Gaming Videos
For gamers out there, creating YouTube videos about your favorite games is a great way to interact with the gaming community.
Here are some gaming video ideas to get you started:
- Create walkthroughs of your favorite games and share your tips, tricks, and strategies with other gamers.
- Put together highlights of your gaming experiences, showcasing the best moments in your playthroughs.
- Create a βreviewβ series and give honest opinions about different games.
- Do βLetβs Playβ videos, playing your favorite games with friends and recording the fun.
- Create game guides and tutorials to help people learn how to play.
- Discuss the latest gaming news, giving your insights on new games or updates.
- Showcase your gaming setup, giving an inside look at the tech and tools you use.
- Do challenges and playthroughs with unique rules or restrictions like βBeat the Game in One Hourβ or βNo Powerups Allowed.β
- Create a video series of tutorials about game development and programming.
- Host tournaments or live stream your gaming sessions.
Q&A Videos

Do you want to interact with your audience but don’t know how? Q&A videos are a great way to do this! Ask viewers to submit their questions and respond to them in the video. You can even do a live stream where viewers can watch as you answer questions!
Here are some more ideas for Q&A videos:
- If you’re a couple, you can answer spicy questions about each other.
- Invite viewers to ask about your life, career, or hobbies.
- Have a game show-style Q&A session with multiple rounds.
- Combine Q&A with challenge videos.
- Do a Q&A with other YouTubers or influencers in your niche.
Key Takeaways
Being a YouTube creator is usually fun, but creating quality content and growing a YouTube community takes a lot. To become successful, you need to keep your audience engaged.
Here are the YouTube video ideas mentioned in the article above
- Explainer videos are where you explain a product’s or service’s features or benefits.
- Product reviews share your honest opinion on products you use.
- Skincare videos are where you share tips on how to get perfect skin.
- “A Day in the Life” vlogs to let viewers in on your daily life.
- Meal prep videos show viewers how you make easy and healthy meals.
- Fashion videos give viewers styling tips.
- Makeup videos show viewers how you create your everyday look.
- Travel vlogs are to document your journeys around the world.
- Film gaming videos to share guides, reviews, or playthroughs.
- Q&A videos allow you to interact with viewers and answer their questions.
Want to become a successful YouTuber? Join Publer to collaborate, schedule, and analyze your YouTube videos. Sign up today and start building a community!