Plan, collaborate, and turn ideas into posts in one place with Publer

What if I told you the way you plan, create, and collaborate on social media content… isn’t efficient enough?

Because if you’re still juggling ideas between notes, project tools, docs, and AI chats, chances are your workflow is slowing you down.

That’s exactly why we built Publer’s new Ideas tab and refined it to be as efficient as possible.

This updated space inside Publer is designed to help you collect ideas, collaborate with your team, and turn ideas into real posts faster, all in one place.

Meet Publer Ideas: A smarter way to plan and collaborate

If you’re new here, Publer is a social media management tool that supports content creation, scheduling, collaboration, and analytics for 13+ social channels.

Until now, you could already:

Plan content with the calendar
Collaborate using approvals and internal notes
Schedule and analyze posts across platforms

But content planning and ideation deserve more.

So we took it up a notch.

Publer Ideas gives you a more efficient, visual, and collaborative way to go from “this could be a good idea” to “this post is ready to go live.”

Let’s explore it together.

A Kanban-style workflow that matches how you actually work

The Ideas tab uses a Kanban view, similar to tools like Asana or Trello, where you can drag and drop ideas across columns as they progress. The feature is built around a simple workflow that helps ideas move forward.

By default, you’ll see four columns:

To Do
In Progress
In Review
Done

But nothing here is set in stone.

You can add, rename, delete, and reorder columns to match how you actually work.

If a step exists in your workflow, like “needing visuals”, “waiting for approval”, “repurposing later”, it probably deserves its own column. The goal is to reflect how you actually work, not force a specific process.

If you prefer a faster, more compact view, you can switch to List view. The List view makes it easier to scan ideas, review large backlogs, and work in bulk.

Kanban when you want structure. List view when you want speed.

To Do: Collect ideas instead of forgetting them

To start adding ideas, click Add New Idea and drop your thought into any column.

If you’re using the default setup, we recommend starting with “To Do.”

This column can be your idea inbox. It is where rough, unpolished ideas belong. You’re not expected to have a clear structure or a finished concept yet. Ideas don’t need a name to be saved. Titles are optional, so you can capture ideas quickly and organize them later.

Use “To Do” as a dumping ground for:

Half-formed thoughts
Hooks you saw on social media
Campaign angles
Reusable content ideas
“This worked before, reuse later” notes

Your future self will thank you for storing everything.

For social media managers and teams, this is especially useful when:

Saving campaign ideas ahead of time
Collecting inspiration from trends or competitors
Keeping a visible backlog of collective content ideas

You can also save ideas directly from the composer or from the Browser Extension. If you’re not ready to schedule a post or save it as a Draft, you can simply save it as an idea. It will appear in your “To Do” column so you can come back to it later.

Save multiple ideas at once from the composer. Add labels instantly or apply them later in bulk to keep everything organized and easy to filter.

Best practice:
Don’t overthink ideas at this stage. The value of “To Do” is speed. Capture first, refine and organize later.

You can also take things a step further by assigning a team member to an idea and deciding who gets visibility over it.

When ownership is clear, you avoid the classic “Who’s working on this?” moment. The Ideas tab shows who’s responsible for moving an idea forward and keeps a clear history of assignments.

At the same time, you control the privacy.

If you want to explore an idea on your own first, you can keep it private until it’s ready to share. If you’d rather get early input, make it public and invite teammates to weigh in before it becomes a full draft.

This flexibility means you can collaborate intentionally, sharing ideas when feedback adds value, and working solo when focus matters more.

In Progress: Turn ideas into real drafts (Notion-style)

Once an idea starts taking shape, move it to “In Progress.”

This is where a rough thought becomes a real draft, whether that means an outline, a partially written post, or a fully developed piece of content.

Inside each idea, you can work in a Notion-like document where you’re free to build the post in the way that suits you best.

You can:

Add titles and headings to define the angle
Write full paragraphs and format text in bold or italic, or add hyperlinks.
Use bullet points and lists to organize key messages
Insert images or videos for visual context or inspiration
Attach links with link previews

Some teams use this stage to structure the post idea. Others use it to write the entire post from start to finish. Both approaches work.

If you’re ready to create the content right away, write the full post and use AI Assist to refine, optimize, or enhance it.

Prefer to give direction instead? Use this space to outline the idea, goal, tone, or structure. Then, when you’re ready to use the idea, tap “Enhance with AI” to turn your instructions into a ready-to-publish post.

In both cases, everything stays connected to the original idea, so your workflow remains organized and easy to manage. These two options make it easy to:

Fully develop the post in one place
Share clear context with teammates or clients
Collaborate on real content instead of notes
Prepare a clean, high-quality input for Publer AI later on

Because this post outline lives inside the idea itself, there’s no need to jump between tools or re-explain your thinking. Whether you stop at an outline or go all the way to a finished post, In Progress supports both workflows, without forcing you into one way of working.

In Review: Collaborate, discuss, and approve

Need feedback from clients or teammates? Time to move the idea to “In Review.”

This column shows that the idea is ready to be looked at, discussed, and improved, but not published yet.

Here, your team or client can:

Read the idea or draft in full
Leave feedback using Internal Notes
Suggest changes or ask questions directly next to the content

Because everything happens in one place, feedback stays clear and easy to follow. There’s no confusion about versions and no need to search through messages or emails. This step is especially useful when you need approval, alignment on tone, or a final check before moving forward. Once the feedback process is done, simply drag the idea to “Done.” This clearly shows that it’s approved and ready for the next step, turning it into a post and scheduling it.

Done: From idea to post, instantly with Publer

This is where things get fun. Once your idea is finalized, simply tap “Use idea.”

From here, you’re in full control of how the post moves forward. If you’ve already written the post and it’s ready to publish, you can use it exactly as it is and send it straight to the post composer.

Or as previously mentioned, if you’d like help improving it, Publer AI can step in. Publer AI uses your entire idea as context, follows the structure and notes you’ve added, and writes or refines the post in your selected Brand Voice. Because it understands the full idea, the output stays aligned with your original intent.

You can then fine-tune the result inside the AI chat, ask for small improvements or alternative versions, and insert the final version directly into the composer when you’re happy with it.

This step is especially useful when you’re short on time, want a second pair of eyes on your copy, or need to move fast without sacrificing quality. Whether you publish the post as written or let AI help polish it, turning an idea into a ready-to-schedule post stays quick and simple.

Manage ideas in the way that works for you

There’s no single “right” way to manage ideas. The guide above shows one approach using our default setup, but everyone works differently. Some people prefer structure. Others like to move fast and organize later. Publer Ideas is built to support both.

Here’s how to shape the Ideas tab around your own workflow:

Set up columns your way
Add, rename, delete, or reorder columns to reflect how you actually work, whether that’s brainstorming, drafting, reviewing, or saving ideas for later.
Switch views when you need to
Use Kanban to track progress visually. Switch to List view when you want a simple overview of all ideas or need to manage many at once.
Search and filter ideas anytime
Use search to quickly find specific ideas, and filter by labels to narrow things down by campaign, topic, platform, or status, even when your list grows large.
Move faster with bulk actions
Select multiple ideas at once to label, delete, or reuse them instead of working one by one.

Publer Ideas adapts to how you think and work, not the other way around. As your content grows, your system can grow with it.

Take Notion, Asana, Slack and ChatGPT with you – via Publer mobile app

If you haven’t checked out the Publer mobile app yet, now’s the time. Everything you can do on Publer web fits right in your pocket.

Create content with AI, schedule posts, plan on the calendar, track performance in analytics, and collaborate with your team, all from your phone.

And now, with the launch of Ideas, your content planning goes mobile too. Follow the progress of your content, jump into discussions, and keep planning moving forward wherever you are.

If I were you, I’d download it right now.

One workflow in one tool

Publer Ideas brings structure to your thinking and clarity to your workflow. Instead of juggling tools, notes, and chats, you have one place where ideas are captured, developed, reviewed, and turned into real posts. Fewer steps. More content actually getting published.

You’ll see the benefits as soon as you start using Ideas. We’ve been using them for a while, and dare we say it’s a far better way to plan, collaborate, and create content.

Try it yourself now and get the content flowing!