Managing social media is not just about publishing posts.
There are drafts, approvals, analytics, reports, notifications, media uploads, and team collaboration, often spread across multiple tools.
That’s where automation comes in.
As a solid social media management platform, Publer already helps you create, schedule, and analyze content across all your social channels, from one place.
With the Publer Zapier integration, you can go even further.
Now, you’re able to connect Publer with thousands of apps and automate repetitive tasks across your entire social media workflow, without writing a single line of code.
In this guide, you’ll learn:
- What Zapier is (in plain English)
- What you can automate with Publer
- Real examples for social media teams
- How to get started fast
Whether this is your first automation or your fiftieth, this guide will help you use it effectively.
What is Zapier? A simple explanation for marketers
Zapier is a no-code automation tool that connects apps together.
It lets you create automated workflows, called Zaps, that run in the background and move information between tools automatically.
Each Zap follows a simple structure:
When something happens → do something else instantly
For example:
- When a post is published in Publer, send a notification in Slack
- When analytics update, send a report via Gmail
- When a new idea is added, create a task in Asana
Once a Zap is turned on, it keeps running on its own. There’s no need to monitor it, trigger it manually, or maintain it.
For marketers like you, this means fewer manual steps and fewer things to remember.
Why automate social media workflows?
Social media work is both repetitive and time-sensitive.
Small tasks, like exporting analytics, notifying teammates, or resharing top content, don’t take long individually, but they add up quickly. Over time, they take focus away from strategy, creativity, and performance analysis.
By connecting Publer with the rest of your tools through Zapier, you can build workflows that:
- Reduce repetitive manual work
- Keep you and your team aligned automatically
- React to performance in real time
- Scale as your content and clients grow
Now let’s see how Publer fits into all this.
How does the Publer-Zapier integration work?
Zapier allows Publer to interact with other tools in two ways:
- As a trigger: something happens in Publer and starts an automation
- As an action: something happens in Publer or elsewhere and Publer responds automatically
This means Publer can be both the starter and the finishing engine of your automated workflow.
Publer triggers: what can start an automation
Content creation & planning
These triggers help automate early-stage planning and collaboration workflows, before anything gets published.
Available triggers:
- New Draft
- New Idea
- Media Uploaded
- Post Created
When to use these:
Perfect for teams that brainstorm ideas, collaborate across tools, or want visibility as content is being prepared.
Automation examples:
- Post created → send a message to a Slack channel to notify the team
- New idea added → create a task in Asana so ideas don’t get lost
Publishing & reliability
These triggers help you stay informed and react on auto-pilot when content moves through approvals or goes live.
Available triggers:
- Post Status Updated
- Post Scheduled
- Post Pending Approval
- Post Approved
- Post Published
- Post Failed
When to use these:
Ideal for approval workflows, client sign-off, and making sure nothing slips through the cracks.
Automation examples:
- Post fails → send an email via Gmail so issues are spotted immediately
- Post published → log the post URL in Google Sheets for reporting
This reduces manual checking and improves publishing reliability.
Analytics & performance
These triggers allow performance data to drive actions, not just reporting.
Available triggers:
- Analytics Updated
- Post Performance Threshold Reached
- Top Post of Week Identified
- Top Hashtags of the Week Identified
- Best Times Changed
- Audience Milestone Reached
When to use these:
Best for teams that want to react to what’s working, automatically.
Automation examples:
- Best Times Identified → Send info to Teams
- Top hashtags of the week identified → save them to Notion for future planning
This helps you scale successful content instead of manually hunting for insights.
Media & assets
These triggers help automate how assets are stored, shared, and organized.
Available triggers:
- New Media Uploaded
- Workspace Created
- Account Connected / Disconnected
When to use these:
Useful for teams managing lots of images, videos, or multiple clients.
Automation examples:
New media uploaded → save to Dropbox
New workspace created → create record on Google Docs
This keeps assets organized without extra manual steps.
Teams, accounts & competitors
These triggers support more advanced workflows for agencies and larger teams.
Available triggers:
- Member Performance Update
- Competitor Performance Update
- Top Competitor Posts Identified
When to use these:
Helpful for tracking team activity, monitoring competitors, and reporting performance.
Automation examples:
Competitor top posts identified → add note to Pipedrive
Member performance update → update leaderboard on Monday.com
This makes internal and competitive insights easier to act on.
Publer actions: what Publer can do automatically
Actions are what Publer does after a trigger fires.
Once an automation starts, Zapier tells Publer to take the next step, without manual input.
Content & publishing actions
These actions automate how content is created, scheduled, and reused.
Available actions:
- Create post (publish now, schedule or save as draft)
- Publish immediately
- Auto-comment
- Auto-share
- Auto-delete
Example workflows:
- New draft added in Notion → create a draft post in Publer
- New WordPress post → publish it immediately across socials via Publer
This helps teams move faster without manually creating, scheduling, or recycling content.
Media & library actions
These actions automate media uploads and organization.
Available actions:
- Upload media
- Add media to Media Library folders
Example workflows:
- New file added to Google Drive → upload media to Publer
- New media uploaded → add it to a specific Media Library folder
This is especially useful for teams handling large volumes of images and videos across campaigns or clients.
Analytics & reporting
These actions automate reporting and performance summaries.
Available actions:
- Export analytics reports
- Generate top posts
- Generate top hashtags
- Export member leaderboard
- Export competitor benchmarks
- Generate Competitor Top Posts
Example workflows:
- Analytics updated → export a report → send it to Slack
- Analytics updated → generate competitor top posts → store them in Airtable
This allows Publer to react to performance data automatically, not just display it.
Popular Zapier automation examples for Publer
Many workflows don’t need to be built from scratch.
Common Publer Zapier automations include:
- Publishing blog posts to social media directly
- Scheduling posts from note-taking apps like Notion
- Sending Slack notifications when posts go live
- Creating Asana tasks when drafts are added
- Exporting analytics on a schedule
- Automatically resharing high-performing posts
Starting with one simple automation is often enough to see immediate value. Here are some Zap templates we have already created for you. You can create as many as you wish, mixing and matching Publer with any app on Zapier.
How to start automating (even if you’re new)
You don’t need complex workflows to get value from automation. You can get started easily with this guide here.
If you’re new to automation, we suggest you start small:
- Pick one Publer trigger you already care about
- Connect it to one clear action
- Turn it on and let it run
One automation can save minutes every day. Several automations can save hours every week.
Final thoughts
Automation with Publer and Zapier helps you eliminate repetitive work, stay aligned with your team, and move faster without extra effort.
- Fewer manual steps
- Fewer missed updates
- Faster workflows
- Smarter, data-driven decisions
From idea to post to performance, everything stays connected so your workflow runs smoothly from start to finish.
And if you need more flexibility, Publer also offers a public API for building custom automations directly into your own systems.
Whether you prefer no-code workflows or fully tailored solutions, you stay in control every step of the way.
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Tea Hysenshahaj
